100 episodes

Spa Marketing Made Easy Podcast is a place where we share simple, proven strategies just for spa industry professionals, to help you get more clients in the door so you can create a life you love.

Spa Marketing Made Easy Podcast Daniela Woerner: Licensed Aesthetician

    • Business

Spa Marketing Made Easy Podcast is a place where we share simple, proven strategies just for spa industry professionals, to help you get more clients in the door so you can create a life you love.

    Expanding into Virtual Education with Kathy Taranto

    Expanding into Virtual Education with Kathy Taranto

    Over the last couple of years, we’ve witnessed the world and our industry be flipped upside down and shaken up like a snow globe, and while that has been a jolting experience, it’s also made apparent some tremendous opportunities that exist for spa owners, especially in the realm of digital education. 
     
    Our industry is primed for new ways for service providers to learn and refine their skillset as well as become educators, consultants, and coaches, which is why I’m so excited for you to learn from my guest in this episode because she is an incredible example to see what’s possible when you embrace your expertise and this business model. 
     
    Joining me is Kathy Taranto, a partner at AesthetiCare Medspa in Leawood, Kansas and a partner at MINT Aesthetics, a full-service aesthetic training and consulting group. In 2020, AesthetiCare did over $7 million in non-surgical aesthetics at one location, and everything that Kathy learns and practices through her leadership at AesthetiCare provides the ultimate first-hand experience that has allowed her to serve over 1500 clinics across North America and through digital education, reach countries all across the globe including, Australia, India, England and China. 
     
    In this episode, you’ll learn:
    Kathy’s journey to starting the online training brand, MINT Aesthetics, and how it was born out of efficiency, streamlining and seeing opportunity and being open to exploring it The value of starting scrappy and getting your project or idea out into the world Why now is a great time to consider integrating virtual and digital product and service offerings into your business  What critical pieces you need to have in place to be able to make a dent in the digital space as an educator or consultant   
    To read the full show notes for this episode, visit: http://www.addoaesthetics.com/blog/264
     
    Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

    • 29 min
    Crafting Your Spa’s Social Media Content Strategy

    Crafting Your Spa’s Social Media Content Strategy

    What works with social media marketing for your spa may be ever-changing, but if there’s one thing that’s constant, it’s that social media isn’t going anywhere. 
     
    If you find yourself posting off-the-cuff, or not at all because you just can’t find the time or a picture/video to post, or topic to write a caption about, this is a sign that you need a strategy and a system for your spa’s social media. In this episode, I’m walking you through my 3-step process for crafting a plan for your spa’s social media so that it actually works for you (and not the other way around). 
     
    In this episode, you’ll learn:
     
    The ultimate purpose of social media and how understanding this purpose puts all your effort into perspective Why content topic mapping saves you time in the long run and how to make your topics cohesive so that they actually result in sales How to look at your social media activities and tasks through the lens of CEO time  My top tips for how to efficiently and effectively create content for social media  
    To read the full show notes for this episode, visit: http://www.addoaesthetics.com/blog/263
     
    Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

    • 27 min
    Writing Copy and Hiring a Copywriter To Close More Sales with Nicki Krawczyk

    Writing Copy and Hiring a Copywriter To Close More Sales with Nicki Krawczyk

    If you’re a spa owner who has a tough time with finding their words, especially when it comes to the written variety aka wording for your website, brochures, and emails, you’re going to love this episode covering all things copywriting for your business. From top copy tips to best practices for hiring a copywriter who can capture your voice and take writing off your plate, this is an episode every Spa CEO can learn from. 
     
    Joining me is my guest, Nicki Krawczyk, a copywriter with 15+ years of experience,
    writing for multi-billion-dollar companies, solopreneurs, and every size business in between. In addition to being a copywriter, she’s also taught thousands of others how to become professional copywriters and build thriving careers of their own via her website,
    www.FilthyRichWriter.com. 
     
    For her, being "filthy rich" means having a job you love, being good at what you do, and making great money doing it, and in her new book, “Copywriting Strategies” she’s sharing all her secrets for entrepreneurs who want to write better copy and hire it out effortlessly. 
     
    In this episode, you’ll learn: 
     
    What copywriting is and why it’s so crucial to your business to have strong copy Key traits to look for when working to hire or outsource to a copywriter  Nicki’s top copywriting tips for business owners who want to sharpen their own copywriting skills Her top insights on hiring a great copywriter who’s going to provide you with a solid ROI Top missed opportunities in spa where your copy will help stand out amongst the crown and command premium clients   
    To read the full show notes for this episode, visit: http://www.addoaesthetics.com/blog/262
     
    Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

    • 30 min
    How to Do a Promotional Debrief

    How to Do a Promotional Debrief

    Putting together a profitable promotion is always one of the hottest topics of conversation within the Spa Marketing Made Easy community as well as within the student groups for my programs, but I’ll let you in on a little secret…
     
    One of the most profitable moves you can make doesn't happen in the planning or even while the promotion is live, it’s after it’s ended! In this episode, I’ll walk you through the process of conducting a promotional debrief  and why this post-promo task is so important for setting you up for success.
     
    In this episode, you'll learn: 
     
    What a promotional debrief is and why they’re a critical part of your promotion process  The key questions to ask yourself when conducting a promotional debrief  Some of my tips for utilizing your promotional debrief throughout your promotion so you can stay present and focused during your active promotional period  How to use your promotional debrief to ensure you have powerful future planned promotions  
    To read the full show notes for this episode and get our Promotional Debrief downloadable, visit: http://www.addoaesthetics.com/blog/261
     
    Keep the conversation going and get our Promotional Debrief downloadable inside the Spa Marketing Made Easy Community by clicking here.

    • 13 min
    Holding Yourself Accountable - Part 4 - Annual Planning Series

    Holding Yourself Accountable - Part 4 - Annual Planning Series

    So, you’ve done all the brainstorming, the plotting, the planning of timelines, and outlining of tasks...now what?
     
    Well, now comes the toughest part in my annual planning process, the *doing.* Now, I think that if you’ve aligned your goals with your values like we discussed in Part 1, the execution of your plan should actually be exciting and fun, however, there are going to be times when you want to stray off course, and that’s why you need accountability, which is what we’ll dive into  here in the final part of our Annual Planning Series. 
     
    In this episode, you’ll learn:
     
    The next step in bringing your plans and goals to life so that they actually get accomplished My go-to project management software and how I input my goals and plans so that they are achievable  Why having your core support people is crucial to your success Where to seek out your circle for support and things to keep in mind when choosing the people in your circle   
    To read the full show notes for this episode, visit: http://www.addoaesthetics.com/blog/260
     
    Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

    • 10 min
    Planning for Support - Part 3 - Annual Planning Series

    Planning for Support - Part 3 - Annual Planning Series

    It’s often a term we hear in reference to raising babies or a family, but the sentiment rings true for entrepreneurs as well: “it takes a village.” Yes, even if you’re a solo aesthetician or spa owner, you also need support because whether you’ve got a single location with you as the sole service provider or you have a huge team at multiple locations, every entrepreneur looking to grow, scale, or find freedom, whether it be with their time, energy, or finances, needs a support system. 
     
    In this episode, which is Part 3 of our month-long annual planning series, we’ll dive into what to consider as you look to bring in support personally and professionally in the year ahead. 
     
    In this episode, you’ll learn: 
     
    How to plan for support both personally and professionally Questions to consider when examining the work you’re doing and deciding what tasks and responsibilities to delegate The two critical things you need to make your goals, which we outlined in Part 2 of our planning series a reality A quick exercise for beginning to see which areas you need support in and how to outsource and delegate to start freeing up your time and energy quickly  
    To read the full show notes for this episode, visit: http://www.addoaesthetics.com/blog/259
     
    Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

    • 9 min

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