51 episodes

An exploration of sports content, storytelling, digital and social media. Speaking to players, executives, coaches, creators, journalist and specialist about their sporting passions.

Sports Content Strategy with MrRichardClarke: Exploring sports content, journalism, digital and social media MrRichardClarke

    • Sports

An exploration of sports content, storytelling, digital and social media. Speaking to players, executives, coaches, creators, journalist and specialist about their sporting passions.

    Mads Davidsen: How to create sustainable success at a football club

    Mads Davidsen: How to create sustainable success at a football club

    Mads Davidsen is an experienced football consultant and title-winning Technical Director.

    He is working with clubs to maximize their 20% - the proportion of an organization’s potential not pre-determined by economics or luck.

    The football industry is famously fickle and short-term, with owners often throwing around desperate money in order to gain success.

    Davidsen argues this must change. Clubs need to have a long-term philosophy and culture which builds towards success and serves its supporters - but, at the same time, must not risk financial fragility.

    He implemented this strategy when he was Technical Director alongside coach Andre Villas-Boas at Shanghai SIPG. They revolutionized the playing side of the club and famously went six transfer windows without signing a player.

    Straight after that last of those Shanghai SIPG won the Chinese League.

    • 1 hr 8 min
    Mario Leo: Football Digital Media predictions 2020

    Mario Leo: Football Digital Media predictions 2020

    It is now a tradition for Mario Leo and I to discuss digital sports trends at the start of each year.

    Mario runs RESULT Sports, a global digital sports media platform enabling mobile, social and web opportunities for rights-holders all over the world. Therefore his opinions are worth listening to.

    This is the 50th edition of Sports Content Strategy and, quite fittingly, it is a long, deep conversation looking at all aspects of the business.

    We look at broadcasting, social media, sports business models, globalisation, streaming, data, the role of politics and much, much more

    • 1 hr 37 min
    Jon Lansdown: How to rebrand a football club

    Jon Lansdown: How to rebrand a football club

    Successfully rebranding their image is among the hardest tasks a sports organization will ever seek to accomplish

    Fans, especially in football, are tribal, resistant change and lack a clear vision of what they want. But they will tell you, often straight in your face, what they DON’T want.

    And anyway, the very concept of clubs as brands will jar against groups who have a deep emotional attachment based on the essence of their identity. When did you last see the logo of Starbucks, Coca-Cola or any other major brand tattooed on the arm a vociferous devotee who is happy to spend a hefty chunk of their time and money travelling around in support?

    Many, many clubs have rebranded themselves in recent year but some have had to immediately backtrack in the face of supporters protest. However, Bristol City seemed to have made a success of theirs.

    So I travelled down to Ashton Gate to speak to chairman Jon Lansdown about the reinvention of the Robins. Jon holds a similar role at Bristol Sport, the marketing group that supports their ownership of City, Bristol Bears Ruby and Bristol Flyers basketball team.

    It was a very impressive setup, evolved organically and laying deep roots of local support. They are clearly doing things the right way and the rebrand was another indication of that.

    Matthew Porter: How we learned to 'love the darts'

    Matthew Porter: How we learned to 'love the darts'

    Quite simply, darts is a modern sporting phenomenon.

    In the 1970s and 80s, it was a popular yet downmarket pub pastime whose World Championship was a very UK affair, run by the British Dart Organisation, won by the British and covered by the BBC.

    To a cut a long and fractious story short, the PDC was formed in 1992 by Barry Hearn of Matchroom Sport in order to create a new-style showpiece tournament. There would be more glitz, more marketing nous and certainly more money for the players.

    Today, the PDC World Championship is undoubtedly the premium event on a now crowded darts calendar. A total of 86,000 loud and boisterous fans attended last year’s event at Alexandra Palace with prize money topping £2.5m and the winner taking home £500,000 alone. Meanwhile, the audience on Sky TV is likely to better anything other than football.

    This is now a sport of millionaires. It is well-marketed and winning top industry awards for the quality of its events. There are academies and challenger tours as the organisation builds for the future and competitions across the globe as it attempts to reach new markets.

    Matt Porter has been CEO of the PDC for more than a decade. He discussed the approach that has taken darts out of the pub, promoted it an entirely new way and pushed it onto the world stage.

    • 48 min
    Oscar Ugaz: Can football clubs integrate esports (and vice versa)?

    Oscar Ugaz: Can football clubs integrate esports (and vice versa)?

    Oscar Ugaz is a management consultant with expertise in digital innovation and strategy. He is a former Digital Business Manager at Real Madrid. Under his guidance, the club successfully launched new functions in e-commerce, digital, online video and social media. Now he teaches on the club’s MBA course and in many other business schools.

    But, above all, Oscar is a thinker. Someone who builds and tests his own models of revenue-generation in sport. This podcast came about after he posted a diagram analysing how a football club could incorporate esports into their core business (and vice versa). It is something no traditional sports organisation has completely achieved as yet. We explore Oscar’s idea as well as the challenges a highly-successful, long-standing and deeply traditional sport like football will face from the esports industry in the years to come.

    • 57 min
    Stijn Francis: (How not to become) The Bankrupt Footballer

    Stijn Francis: (How not to become) The Bankrupt Footballer

    Stijn Francis runs one of the biggest football agencies in Belgium with a client list including international stars such as Toby Alderweireld and Dries Mertens.

    Player representation is known as a difficult, precarious and unscrupulous industry. Regulation has been difficult to enforce and, as a result, many have been bitten when dipping their toes into these shark-infested waters.

    That includes the players themselves, who often struggle to secure their financial future despite earning vast sums during a relatively short career.

    This prompted Francis to write a book called The Bankrupt Footballer, a guide to financial management that outlines the potential pitfalls and how to avoid them.

    In this podcast, we discuss his fiscal philosophy and how he helps his client stay solvent and satisfied.

    • 57 min

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