Sunny Mary Meadow Podcast Liz Fiedler

$25 off code: https://storeitcold.referralrock.com/l/6R543BWF/
In this episode of the Sunny Mary Meadow podcast, Liz Fiedler discusses flower coolers and cooling solutions for small businesses with Julia DeGennaro from CoolBot. They cover topics such as the use of floral coolers, the importance of coolers for flower storage, retrofitting coolers, and the basics of building a cooler. Julia also explains the Coolbot and its capabilities, as well as the different types of coolers and their setup considerations. The conversation covers the importance of cool storage for flowers, the options for building or buying a cooler, and the considerations for mobile coolers. It also delves into the impact of temperature on flower storage and the referral program for Coolbot.
Takeaways
The use of floral coolers is instrumental in the efficient storage and preservation of flowers for small businesses.Retrofitting coolers with the Coolbot controller can be a cost-effective solution for businesses facing compressor issues.Understanding the basics of building a cooler, including setup considerations and humidity levels, is essential for businesses looking to create their own cooling solutions. The importance of cool storage for flowers, especially for flower farmers and florists.Considerations for building or buying a floral cooler, including the options for mobile coolers.The impact of temperature on flower storage and the referral program for Coolbot.CoolBot: https://www.storeitcold.com/

Quickbooks: https://quickbooks.partnerlinks.io/0o09r7rqoau4
Podcast website: www.sunnymarymeadowcoaching.com
Podcast Instagram: https://www.instagram.com/sunnymarymeadow/
Sunny Mary Meadow flower farm (www.sunnymarymeadow.com) specializes in bouquet subscriptions, stem bars, and a you-pick flower farm experience.
Podcast Facebook group: https://www.facebook.com/groups/888196709178852

More information on Farmer Florist Boot Camp and the link to sign up: https://www.sunnymarymeadowcoaching.com/joinus-32544a52-8c39-4821-b321-b3548312c38e

Check out Jeni: https://www.thefloralhustle.com/

Quickbooks: https://quickbooks.partnerlinks.io/0o09r7rqoau4
Podcast website: www.sunnymarymeadowcoaching.com
Podcast Instagram: https://www.instagram.com/sunnymarymeadow/
Sunny Mary Meadow flower farm (www.sunnymarymeadow.com) specializes in bouquet subscriptions, stem bars, and a you-pick flower farm experience.
Podcast Facebook group: https://www.facebook.com/groups/888196709178852

In this episode, Liz discusses the importance of rest and recovery in business. She emphasizes that running a business is not a solo endeavor and shares her experience of having a team to help her. Liz talks about the dangers of trying to do too much and the importance of finding a balance between work and personal life. She also explores the role of rest in enhancing productivity, maintaining physical and mental health, fostering creativity, and making informed decisions. Liz encourages listeners to prioritize rest and incorporate it into their business plans.
Takeaways
Running a business is not a solo endeavor; having a team to help is important.Trying to do too much can lead to burnout; finding a balance is crucial.Rest and recovery enhance productivity and maintain physical and mental health.Rest fosters creativity and improves decision-making.Incorporating rest into your routine and setting boundaries is essential for long-term success and well-being.Quickbooks: https://quickbooks.partnerlinks.io/0o09r7rqoau4
Podcast website: www.sunnymarymeadowcoaching.com
Podcast Instagram: https://www.instagram.com/sunnymarymeadow/
Sunny Mary Meadow flower farm (www.sunnymarymeadow.com) specializes in bouquet subscriptions, stem bars, and a you-pick flower farm experience.
Podcast Facebook group: https://www.facebook.com/groups/888196709178852

In this conversation, Liz and Abbey discuss various topics related to flower farming and entrepreneurship. They touch on the challenges of balancing multiple businesses, the importance of finding your niche, and the need to evaluate and adjust your business strategies. They also talk about risk tolerance and the mindset needed to overcome fear and pursue your goals. Overall, the conversation provides insights and advice for aspiring flower farmers and entrepreneurs. In this part of the conversation, Abbey discusses the benefits of having systems in place to manage her schedule and handle customer requests. She also talks about the challenges of turning down potential business due to being fully booked. Abbey shares her experience with adjusting her pricing and learning the value of her products and services over time. She emphasizes the importance of keeping track of hours and costs when starting a business. Abbey also provides insights on growing and selling peonies, including the need for a good cooler and understanding the shelf life of the flowers. She talks about attracting customers through word of mouth, joining local groups or chambers, and collaborating with traditional florists. Abbey encourages entrepreneurs to be brave and take the leap in starting their own business.
Quickbooks: https://quickbooks.partnerlinks.io/0o09r7rqoau4
Podcast website: www.sunnymarymeadowcoaching.com
Podcast Instagram: https://www.instagram.com/sunnymarymeadow/
Sunny Mary Meadow flower farm (www.sunnymarymeadow.com) specializes in bouquet subscriptions, stem bars, and a you-pick flower farm experience.
Podcast Facebook group: https://www.facebook.com/groups/888196709178852

In this episode, Liz Fiedler discusses the pros and cons of selling flowers in your first year of flower farming. She shares her personal opinion and experiences, emphasizing the importance of identifying your goals and motivations. Liz believes that selling flowers in the first year can provide valuable market insight, help build a customer base, and jumpstart learning in business operations. However, she also acknowledges the potential risks and challenges, such as maintaining quality standards and managing pricing. The episode concludes with a reminder to weigh personal circumstances, resources, and goals when deciding whether to sell flowers in the first year.
Takeaways
Identify your goals and motivations before deciding whether to sell flowers in your first year.Selling flowers in the first year can provide valuable market insight and help build a customer base.Consider the potential risks and challenges, such as maintaining quality standards and managing pricing.Weigh personal circumstances, resources, and goals when making the decision to sell flowers in the first year.Quickbooks: https://quickbooks.partnerlinks.io/0o09r7rqoau4
Podcast website: www.sunnymarymeadowcoaching.com
Podcast Instagram: https://www.instagram.com/sunnymarymeadow/
Sunny Mary Meadow flower farm (www.sunnymarymeadow.com) specializes in bouquet subscriptions, stem bars, and a you-pick flower farm experience.
Podcast Facebook group: https://www.facebook.com/groups/888196709178852

In this episode, Liz discusses the concept of going deeper, not wider with your customer base. She shares her experience with her flower farm business and how she shifted her focus to building stronger relationships with a smaller group of customers. Liz emphasizes the importance of understanding customer needs, reducing advertising costs, and fostering customer loyalty. She also explores the mindset work required to stay focused on the end goal and avoid getting caught up in vanity metrics. Liz concludes by recommending the book 'The Gap and the Gain' by Dan Sullivan as a resource for personal development and motivation.
Takeaways
Focus on building stronger relationships with a smaller group of customers rather than trying to attract a large audience.Understanding customer needs and anticipating their future needs can lead to repeat sales and customer loyalty.Reducing advertising costs by focusing on existing customers can save time and money.Training new customers takes time, so focusing on repeat customers allows for more time to improve products and services.Deepening relationships with existing customers can lead to a more stable and predictable revenue stream.Celebrate and acknowledge the progress you have made instead of fixating on what is still ahead.Share your achievements with others to reinforce a positive mindset and culture of appreciation.
Resources
Quickbooks: https://quickbooks.partnerlinks.io/0o09r7rqoau4
The Gap and the Gain: https://a.co/d/0Zvg6df

Podcast website: www.sunnymarymeadowcoaching.com
Podcast Instagram: https://www.instagram.com/sunnymarymeadow/
Sunny Mary Meadow flower farm (www.sunnymarymeadow.com) specializes in bouquet subscriptions, stem bars, and a you-pick flower farm experience.
Podcast Facebook group: https://www.facebook.com/groups/888196709178852