Ten Golden Rules Internet Marketing for Law Firms Podcast Ten Golden Rules

In today's exciting episode, host Jay Berkowitz is joined by special guest Emily LaRusch, the entrepreneurial force behind Back Office Betties, where innovative administrative solutions meet law firm success.
Get ready to learn how defining roles, fostering a strong culture, and utilizing tools like EOS can revolutionize how a law firm operates. Emily will discuss her path to founding a company dedicated to enhancing law firms' back-office functions and share how to use psychological testing to put the right people in the right seats.
Tune in to gain insights on the strategies that help law firms soar and discover how Emily's firm achieved an impressive 99% of their quarterly goals. Let the conversation begin!  
Key Topics
05:36 We provide fractional administrative staffing for law firms.13:42 Diagnostic tool identifies right people in roles.16:51 Identify roles, use data to persuade partners.18:02 Learn about EOS for law firms from experts.25:48 Regular exercise ensures right person, right seat.30:58 Defined vision, values, and final candidate interviews.
About Emily LaRusch:
At just six years old, Emily was already a neighborhood entrepreneur, organizing BMX bike shows and charging parents for the thrill of watching their children perform daring stunts. Her teenage years saw her honing her work ethic as a cashier at the home of the Big Mac, where she learned the value of impeccable customer service from her manager, Jorge, who ran the place with a Ritz Carlton-like precision, instilling in her the motto, "If you have time to lean, you have time to clean."
In 2014, Emily embarked on her entrepreneurial journey by founding Back Office Betties, a lifeline for small to midsize law firms overwhelmed by administrative burdens. Her mission? To liberate lawyers from the chaos of multitasking and restore their peace of mind. Emily understands that exceptional customer service not only costs nothing but is also the cornerstone of building a thriving enterprise.
About Jay Berkowitz:
Jay Berkowitz is a digital marketing strategist with decades of experience in the industry. As the CEO of Ten Golden Rules, he has helped countless law firms and businesses harness the power of the internet to achieve remarkable growth and visibility. Jay is also a renowned keynote speaker and author, sharing his expertise at various industry events and publications worldwide.
Subscribe to Ten Golden Rules on YouTube
Check out our webinars on TenGoldenRules.com
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Welcome back to the continuation of our webinar discussion with our panel of astute guests: Adam Rossen, Craig Goldenfarb, and Ken Hardison, with your host Jay Berkowitz.
In part 2 Adam Rossen shares a candid look back at his journey from a partnership stagnated by the absence of strategic marketing to a thriving business bolstered by engaging with various mastermind groups. We'll peel back the curtain on the operational techniques of these masterminds, including Ken's role in a group providing coaching, video training, and collaborative support. Bring the conversation full circle with a round of Q&A’s.
Get ready to take rigorous notes as we examine the importance of vetting, action-taking, feedback, and goal celebration within these inner circles of growth and excellence.
Book your FREE strategy session with Ten Golden Rules: https://calendly.com/jay-tengoldenrules/strategy-session?month=2024-04
Key Topics
03:58 Ken Hardison - Learning and sharing in effective consulting sessions.15:29 Commit to quarterly goals, hold ourselves accountable.20:52 Adam Rossen - Joined multiple masterminds, benefited from diverse groups.29:50 Adapting to challenges, leadership during uncertain times.49:21 Jay dives into Q&A’s51:30 Balancing work and professional development for lawyers.
About Ken Hardison:
There’s nothing theoretical about Ken Hardison’s success as an attorney. He built not one but two multi-million-dollar law firms before selling them at age 52.
Today, Hardison runs the Personal Injury Lawyers Marketing and Management Association to help lawyers create the practice of their dreams AND be accountable for that success.
About Adam Rossen:
Adam Rossen is a pioneering marketing leader renowned for his innovative strategies and vigorous advocacy for mastermind groups. His forward-thinking approach emphasizes collaboration and idea exchange to drive success, evident in his remarkable growth of Rossen Law Firm. By fostering a culture of continuous learning and mutual support, Rossen has propelled both his team's professional development and the firm's standout performance in a competitive legal landscape.
About Craig Goldenfarb: 
Craig Goldenfarb’s firm has recovered over $1 billion for its clients, and he gives back to the legal community with a premier event: 7 Figure Attorney Summit.
Attorneys who connect with Goldenfarb and his events learn the secret formulas for profitable law firm success, from individual contributors to the executive team. 
About Jay Berkowitz:
Jay Berkowitz is a digital marketing strategist with decades of experience in the industry. As the CEO of Ten Golden Rules, he has helped countless law firms and businesses harness the power of the internet to achieve remarkable growth and visibility. Jay is also a renowned keynote speaker and author, sharing his expertise at various industry events and publications worldwide.
Subscribe to Ten Golden Rules on YouTube
Check out our webinars on TenGoldenRules.com
Connect with Ten Golden Rules on LinkedIn
Follow Ten Golden Rules on Facebook
Connect with Jay Berkowitz on LinkedIn
Thanks for listening!
Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from...

We’re delving into the value of masterminds with 3 leading experts PILMMA’s Ken Hardison, Craig Goldenfarb and Adam Rossen, with your host Jay Berkowitz. This podcast shares the audio recording from our live streaming webinar, we have a 2-part episode the next 2 weeks with all stars from the legal mastermind community.
Craig Goldenfarb shares his journey of learning and growth, setting the stage for understanding the true power of collaborative knowledge in law firm leadership.
We'll talk about the benefits of each platform—whether you're just starting or looking for that next level of growth—and Craig gives us a preview of his seminar designed to reimagine the way law firms operate.
This is a can’t-miss episode for anyone invested in the growth and success of law practice through the lens of peer-to-peer mentoring and continuous learning. Let's get started!
Book your FREE strategy session with Ten Golden Rules:
https://calendly.com/jay-tengoldenrules/strategy-session?month=2024-04
Key Topics
06:03 Successful individuals mastermind for accelerated personal growth.12:30 Craig Goldenfarb - Attorney turned CEO of Florida law firm.20:46 Legal specialist seeks cases, embraces lifelong learning.22:43 Join masterminds at your level for support.24:27 Mastermind allows flexible, open-ended agenda for discussions.26:36 Masterminds are powerful for accelerating business success.
About Craig Goldenfarb: 
Craig Goldenfarb’s firm has recovered over $1 billion for its clients, and he gives back to the legal community with a premier event: 7 Figure Attorney Summit.
Attorneys who connect with Goldenfarb and his events learn the secret formulas for profitable law firm success, from individual contributors to the executive team. 
About Jay Berkowitz:
Jay Berkowitz is a digital marketing strategist with decades of experience in the industry. As the CEO of Ten Golden Rules, he has helped countless law firms and businesses harness the power of the internet to achieve remarkable growth and visibility. Jay is also a renowned keynote speaker and author, sharing his expertise at various industry events and publications worldwide.
Subscribe to Ten Golden Rules on YouTube
Check out our webinars on TenGoldenRules.com
Connect with Ten Golden Rules on LinkedIn
Follow Ten Golden Rules on Facebook
Connect with Jay Berkowitz on LinkedIn
Thanks for listening!
Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page.
Do you have some feedback or questions about this episode? Leave a comment in the section below!
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Welcoming the incredible Jennifer Gillman. Jennifer is an attorney who is finding a great fit for partners of firms looking to relocate. She is also a master relationship builder, networker and rainmaker - and she shares her top strategies!
We unpacked the secrets to successful network building and explored how Jennifer started her recruiting firm and grew it over the past 6 years. Jennifer, a seasoned pro in legal recruitment, shares her unique insights on creating the perfect firm-attorney match and the art of becoming a happy rainmaker. From self-care and continuous learning to intentional planning and legacy building, we cover it all. Stay tuned for our next episode, and don't forget to connect with us at TGR Live in Boca Raton to keep pushing the boundaries of your law firm's potential.
Key Topics
09:05 Found success by seeking business coaching early.15:03 Overcoming fear, taking risks, and finding success.19:19 Efficient networking is critical for business success.21:43 Lessons from networking and the power of 1-on-1 meetings.31:53 Prioritize personal growth within the firm.39:37 Business development coaching for succession planning opportunities.43:02 Creating video content, and landing page for expertise.
About Jennifer Gillman:
Jennifer Gillman is President of Gillman Strategic Group, a legal recruiting company focused solely on law firm partner placement. Her goal is to help dissatisfied law firm partners and solo practitioners find the perfect fit at another firm, which can make a dramatic difference in their career and personal satisfaction. Her superpower is being able to tell in 15 minutes whether a law firm partner would be happier changing firms or if their current firm is the best fit.
A recovering lawyer herself, Jen knows how busy law firm partners are, and how Jen received her J.D. from New York University School of Law and her undergraduate degree from Brandeis University, magna c*m laude. After practicing law for 12 years, she realized that legal recruiting combined her two passions of law and matchmaking. She worked with a full-service New Jersey legal recruiting firm for 10 years, before following her dream and launching Gillman Strategic Group in 2018. 
Outside of work she enjoys spending time with her lawyer husband and two children.
About Jay Berkowitz:
Jay Berkowitz is a digital marketing strategist with decades of experience in the industry. As the CEO of Ten Golden Rules, he has helped countless law firms and businesses harness the power of the internet to achieve remarkable growth and visibility. Jay is also a renowned keynote speaker and author, sharing his expertise at various industry events and publications worldwide.
Subscribe to Ten Golden Rules on YouTube
Check out our webinars on TenGoldenRules.com
Connect with Ten Golden Rules on LinkedIn
Follow Ten Golden Rules on Facebook
Connect with Jay Berkowitz on LinkedIn
Thanks for listening!
Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page.
Do you have some feedback or questions about this episode? Leave a comment in the section below!
Subscribe to the podcast
If you would like to get...

Bringing you into the high-tech world of legal marketing with your host, Jay Berkowitz and our esteemed guest, Joe Ruotolo from Intaker. We're zeroing in on how cutting-edge chatbot technology is revolutionizing client intake for law firms and why adapting to AI is no longer optional but essential for staying competitive.
Now, let's jump into the world of legal tech innovation and listen to a big new product announcement from Joe Ruotolo from Intaker!
Key Topics
07:17 Product side pain points, consumer challenges, intake speed.09:09 Live chat speed and efficiency are critical.12:56 Law firms enhancing client communication through chat.16:53 Detailed comparison of Intaker to traditional chat products.21:34 Texting option streamlines communication with AI agent.32:09 Shortening response time crucial for Google ranking.35:53 New feature announcement for Intaker.
About Joe Ruotolo:
Joe Ruotolo is Head of Marketing at Intaker, a cutting-edge technology company focused on law firm growth automation. Having personally worked with hundreds of law firm owners to fix gaps in their intake and improve their qualified lead conversion, Joe is committed to moving the legal industry forward through innovative client intake and marketing technology. 
By integrating empathy with the latest advancements in AI and automation, Intaker has helped over 1,000 law firms achieve more predictable growth, greater productivity, and happier clients outcomes.
About Jay Berkowitz:
Jay Berkowitz is a digital marketing strategist with decades of experience in the industry. As the CEO of Ten Golden Rules, he has helped countless law firms and businesses harness the power of the internet to achieve remarkable growth and visibility. Jay is also a renowned keynote speaker and author, sharing his expertise at various industry events and publications worldwide.
Subscribe to Ten Golden Rules on YouTube
Check out our webinars on TenGoldenRules.com
Connect with Ten Golden Rules on LinkedIn
Follow Ten Golden Rules on Facebook
Connect with Jay Berkowitz on LinkedIn
Thanks for listening!
Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page.
Do you have some feedback or questions about this episode? Leave a comment in the section below!
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If you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can also subscribe in your favorite podcast app.
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Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts. 

This is a classic podcast from the Ten Golden Rules Vault. 
On deck, we have the eloquent Gary Vaynerchuk. Meet the world-famous internet marketing guru when he still worked in his father’s wine store.
Then, we're turning up the volume with Mike Shinoda of Linkin Park, this is a real rock star (not the cliche kind of rockstar) and he had a sense of the purpose and importance of the internet, branding and dot-coms. Learn about the strategic importance he placed on the band’s name and his experiences with global environmental initiatives like Live Earth.
Enjoy a step back into the time capsule with two world-famous celebrities. Let's roll into the conversation.
Key Topics
02:12 Gary Vaynerchuk Interview05:25 Engage with community, balance content and interaction.10:31 Keynote success by being true to self and genuine garners respect and success.15:48 Social media is an extension of marketing and branding, and traditional moneymakers and marketers will dominate in it. Get started by learning and working.22:54 Mike Shinoda Interview23:45 Importance of brand names for businesses and bands emphasized.
About Gary Vaynerchuk: 
Gary Vaynerchuk is a serial entrepreneur and serves as the Chairman of VaynerX, the CEO of VaynerMedia, and the Creator & CEO of VeeFriends. He is known as "GaryVee" and is recognized for his keen insight into emerging trends and patterns in business, particularly in culture, relevance, and the internet. With early investments in companies like Facebook, Twitter, and Uber, he has become a prolific angel investor. Gary documents his daily life as a CEO through social media, reaching millions of followers across various platforms. His podcast, "The GaryVee Audio Experience," is globally ranked, and he is a five-time New York Times Bestselling Author and sought-after public speaker.
Find out more about Gary Vaynerchuk
Connect with Gary on LinkedIn
Follow Gary on Facebook and X 
About Mike Shinoda:
Michael Kenji Shinoda, an American musician, singer, rapper, songwriter, and record producer, co-founded the renowned rock band Linkin Park in 1996. In the band, he serves as co-lead vocalist, rhythm guitarist, keyboardist, primary songwriter, and producer.
Born in Panorama City, Los Angeles, California, and raised in Agoura Hills, Shinoda formed Xero with high school friends Brad Delson and Rob Bourdon in 1996. Later, Joe Hahn, Dave Farrell, and Mark Wakefield joined the band. Chester Bennington replaced Wakefield as lead vocalist in 1999. The band went on to sign a record deal with Warner Bros Records.
Shinoda is also the co-founder of Machine Shop Records, a California-based record label. Besides music, he is an artist and graphic designer, with some of his artwork displayed at the Japanese American National Museum.
Find out more about Mike Shinoda
Subscribe to Mike’s channel on YouTube
Follow Mike on Instagram and X
About Jay Berkowitz:
Jay Berkowitz is a digital marketing strategist with decades of experience in the industry. As the CEO of Ten Golden Rules, he has helped countless law firms and businesses harness the power of the internet to achieve remarkable growth and visibility. Jay is also a...