537 episodes

[Formerly The Art of Paid Traffic] Are you an online expert working toward the 6 or 7-figure mark in your business? Welcome to your one-stop-shop for practical tips, mindsets, actionable strategies, detailed case studies and everything else you need to build an online business and a life that lights you up. Whether you’re ready to increase your profit through Facebook and Instagram ads or you’re looking to find and focus on the CEO activities that’ll make the most meaningful difference in your business — you’re in the right place. Host Rick Mulready is an online business coach, ads expert and lifestyle entrepreneur sharing his path to building a million dollar business as an online expert and course creator. His specialty? Breaking complex overwhelm-inducing ideas and strategies into bite sized easy to understand pieces. His not-so-secret superpower? Teaching simplified Facebook and Instagram ad strategies you can use to create a foundation for more freedom, leads, and sales in your business. Ready for more income AND impact? Discover why The Art of Online Business has over 4.5 million downloads from ambitious online experts committed to creating profitable and purposeful businesses!

The Art of Online Business Rick Mulready

    • Business
    • 4.5 • 10 Ratings

[Formerly The Art of Paid Traffic] Are you an online expert working toward the 6 or 7-figure mark in your business? Welcome to your one-stop-shop for practical tips, mindsets, actionable strategies, detailed case studies and everything else you need to build an online business and a life that lights you up. Whether you’re ready to increase your profit through Facebook and Instagram ads or you’re looking to find and focus on the CEO activities that’ll make the most meaningful difference in your business — you’re in the right place. Host Rick Mulready is an online business coach, ads expert and lifestyle entrepreneur sharing his path to building a million dollar business as an online expert and course creator. His specialty? Breaking complex overwhelm-inducing ideas and strategies into bite sized easy to understand pieces. His not-so-secret superpower? Teaching simplified Facebook and Instagram ad strategies you can use to create a foundation for more freedom, leads, and sales in your business. Ready for more income AND impact? Discover why The Art of Online Business has over 4.5 million downloads from ambitious online experts committed to creating profitable and purposeful businesses!

    Case Study: Creating a Business That Generates Revenue While You Nap, with Seemi Abdullah

    Case Study: Creating a Business That Generates Revenue While You Nap, with Seemi Abdullah

    Wouldn’t you like to have a business that generates revenue while you sleep? What about when you’re taking a nap in the middle of the day? That sounds pretty great to me!


    Seemi Abdullah has structured her business to allow her to do just that, so she is joining me to break down how.


    Seemi and I get into how she has structured her business and the journey she has been on to get to where she is now, how she leverages revenue share deals, how the pandemic changed her business, why she hired an OBM first, and a whole lot more. 


    Seemi Abdullah is the founder of TrilliumMontessori.org. She has over 20 years of experience in Montessori as a teacher and school administrator and owner and now works with other Montessori experts to provide professional development and curriculum resources to Montessori professionals around the world.


    Regardless if you are in the teaching space or not, I want you to listen closely to this episode because there are a lot of great takeaways throughout.


    On Today’s Show You’ll Learn: 
    Mindset shifts that take place throughout entrepreneurshipWhat to consider when deciding who to hire and whenThe benefit of hiring an OBM firstHow to figure out what to get off of your plateWhy it's so important to have clear systems before you hand them overTips for streamlining your “busy season”


    I want to reiterate that Seemi has intentionally set up her business so she can take naps. That is awesome! Money still comes in while she’s sleeping - even in the middle of the day! Listen in to hear exactly how she has structured her business to be able to do this and how accelerator has helped her along the way.


    Are you a course creator or an online coach? Do you want to take the guesswork out of optimizing and accelerating the growth of your online business? Apply to my 12-month program at rickmulready.com/accelerator! This is for those of you that already have some success but want to scale and optimize toward seven figures or more while working less!



    Links & Resources Mentioned in this Episode:
    rickmulready.com/accelerator
    https://www.trilliummontessori.org
    https://www.facebook.com/Seemi-Trillium-Montessori
    https://www.instagram.com/trilliummontessori


    Full show notes available at www.rickmulready.com/542

    • 47 min
    Why Facebook Ads May Not Be The Best Option For You

    Why Facebook Ads May Not Be The Best Option For You

    Many of you have known me as the “Facebook Ads guy” for so many years, so you might be surprised why I’d say something like that. Well, I’ve seen a lot of people asking how they can maximize Facebook ads to kickstart their lead generation and get those leads into their funnel...Yet, they miss checking first where their target audience consumes content. We often hear so much about Facebook ads…And that’s sort of where our brain goes immediately. But there could be other platforms that are better suited for your online business from a channel and strategy perspective. Today, I want to walk you through my thought process on how I would approach this through 5 examples of different niches.  You can apply this same approach to your own business. This episode will put your brain into an exercise that will get you to start thinking about your niche, which many of my Accelerator students have been digging into to get more traffic in a much more intentional way… And I really want to encourage you to start doing the same. So hope you enjoy and learn something great after listening to this podcast… Discussion Points In Today’s Episode:0:00 Introduction2:17 Why you should know your target audience’s platform3:30 My approach on how to explore and test the best platform for your niche 4:13 Example 1: Kickstarting lead generation in a jazz niche7:43 Example 2: Advertising for a business teaching nurse anesthetists9:48 Example 3: Promoting drumming classes13:06 Example 4: Where to market teaching Jiu-Jitsu14:22 Example 5: How to reach those in the teaching space16:24 What if you’re not ready or don’t have the budget for other platforms?   Are you a course creator or online coach who’s already averaging at least $7-8K in revenue per month from your online business and you’re ready to increase your profit, have a bigger impact, with LESS hustle?If you’re feeling overwhelmed, doing all the things, and you’re not sure what next steps you should be taking in your business…Then my Accelerator coaching program may be for you. Click here to learn more and apply for my Accelerator coaching program.Resources:How She Did It: 563K Followers on TikTok with Meg Harrell → https://rickmulready.com/how-she-did-it-563k-followers-on-tiktok-with-meg-harrell/Visit my website where you’ll find more info about my coaching programs as well as hundreds of free podcast episodes →  https://rickmulready.com/Join and apply to my Accelerator coaching program - https://rickmulready.com/accelerator See omnystudio.com/listener for privacy information.

    • 20 min
    Evergreen Funnels: Q&A

    Evergreen Funnels: Q&A

    Today, we’re going to be diving into a really, really fun topic.  If you listened to last Friday’s Quick Tip Episode, I shared with you something that is a bit controversial about how launching in your business is doing you and your potential customers more harm than good.If you’ve not heard that episode, definitely go check it out.  So today, I want to do an Evergreen Funnel Q&A.  These questions are from my Accelerator coaching members and people who have been reaching out to me regarding evergreen funnels.  So in this episode, you’ll learn the answers to the following: Who is evergreen right for? I’ve seen many of my students think that evergreen is the ultimate passive income business. Should your offer be on evergreen or live launches?What do you focus on if you're not seeing sales on your evergreen funnels?What offer price will work best?Do you send follow-up emails to those who didn’t watch your webinar?Is discounting the price of your course or membership a good idea? I’m also going to share tons of different ways to sell your online course or membership on evergreen, how to increase sales on your evergreen funnel, and tips around creating urgency in your offers other than discounting. Although it’s a continuous and tedious work, there’s a lot of big surprises, successes, and sweet spots you can expect from an evergreen funnel. And by the way, this is our first Q&A episode that I’ve done in a long time here on the show, and I’m going to do a lot more in upcoming episodes.  Appreciate you for always tuning in, and hope you enjoy and learn key takeaways from this podcast… Discussion Points In Today’s Episode:0:00 Introduction2:25 Who’s and who’s not fit for evergreen funnels? 4:57 Ways to sell your online courses on evergreen 17:11 Should your offer be on evergreen or live launches? 22:13 Increasing sales in your evergreen funnel 32:17 Offer prices that work best for evergreen 35:43 Should you send follow-up emails when people don’t show up? 40:47 How to warm people up prior to making offers 45:31 Create honest urgency with something other than discounting Are you a course creator or online coach who’s already averaging at least $7-8K in revenue per month from your online business and you’re ready to increase your profit, have a bigger impact, with LESS hustle? If you’re feeling overwhelmed, doing all the things, and you’re not sure what next steps you should be taking in your business… Then my Accelerator coaching program may be for you.  Click here to learn more and apply for my Accelerator coaching program.Resources:Why Launching Is Doing You (And Your Potential Customers) More Harm Than Good → https://rickmulready.com/why-launching-is-doing-you-and-your-potential-customers-more-harm-than-good/How to Work With (and Find) an Ads Manager → https://rickmulready.com/how-to-work-with-and-find-an-ads-manager/ Visit my website where you’ll find more info about my coaching programs as well as hundreds of free podcast episodes →  https://rickmulready.com/I’ve basically tried them all over the years, but this is my favorite landing page, order form and funnel builder. And it has a built affiliate center! → https://www.rickmulready.com/10xproJoin and apply to my Accelerator coaching program - https://rickmulready.com/accelerator See omnystudio.com/listener for privacy information.

    • 50 min
    Why Launching Is Doing You (And Your Potential Customers) More Harm Than Good

    Why Launching Is Doing You (And Your Potential Customers) More Harm Than Good

    You might be surprised to hear me say this as I created my business purely on launching. That’s all I did for the first six years of my business...It was successful. Yet, the more I launched, the more I began to dislike the process. And it’s not just for me, I notice this every single week, whether it’s from my Accelerator members or people just reaching out in general. You see, I wanted to help my younger sister sell her resources and lesson plans on Teachers Pay Teachers, which is a site devoted to do just this.  The teacher entrepreneurs in my Accelerator program recommended a specific course. But it turns out that the course wasn’t open yet...That was a huge eye-opener for me and made me realize what past potential customers must have felt.In this episode, I want to dive into these kinds of examples and why I think launching is doing more harm than good to you and your potential customers from a mental health and business standpoint. But I want to clarify that the kind of launches I’m talking about are those that happen once or twice per year. So if you’re counting on those launches as a major piece of the overall revenue of your business, then this episode is for you! What I’m sharing with you today is my truth from my years of launching (I used to do those types of launches) and my recommendations to make it better. Hope you enjoy and learn something new from this episode… Discussion Points In Today’s Episode:0:00 Introduction1:51 What I experienced in looking for online courses 10:30 How launches affect you and your customers’ mental health 18:31 How launches affect your online business 21:10 Have an evergreen process for your launching Are you a course creator or online coach who’s already averaging at least $7-8K in revenue per month from your online business and you’re ready to increase your profit, have a bigger impact, with LESS hustle?If you’re feeling overwhelmed, doing all the things, and you’re not sure what next steps you should be taking in your business…Then my Accelerator coaching program may be for you. Click here to learn more and apply for my Accelerator coaching program.Resources:Visit my website where you’ll find more info about my coaching programs as well as hundreds of free podcast episodes →  https://rickmulready.com/Join and apply to my Accelerator coaching program - https://rickmulready.com/accelerator See omnystudio.com/listener for privacy information.

    • 26 min
    Using Facebook Ads For Your Membership? (What Would Rick Do)

    Using Facebook Ads For Your Membership? (What Would Rick Do)

    Today, I’ll be introducing a new segment for my podcast, which I will call ‘What Would Rick Do?’Since this is the first one, I want to do a Q&A around memberships and share some situations that have come up with my Accelerator coaching program members and my recommendations for each case.The first scenario we’ll be talking about is what an offer should look like to get more people into your membership.  Well, there’s a couple of ideas that you can do to reach this goal. It could be a one-off discount of a course with an upsell for them to join the membership…Price anchoring the course and membership… Or, running a Facebook ad to a small offer and then directing them to the membership. One of my Accelerator members did this last year, and it worked really well. But Facebook ads are very different right now as they were before. If you’ve already created tons of lead magnets, I’m going to show you how you can leverage and repurpose those to drive new people to your membership offer. What I’m going to share are the exact strategies that I would do. This may be a long game, but once you find something that works, that is where you double down. Plus, I’ve got five more interesting scenarios to discuss in this podcast that we are talking about inside of my Accelerator coaching program. So hope you enjoy and learn a lot of valuable insights from today’s episode...Discussion Points In Today’s Episode:0:00 Introduction3:19 How membership offers should look like 5:27 Be patient and test your lead magnets 9:41 Track your campaigns 11:19 Increasing the lifetime value of your current customers 20:49 Hiring people locally vs. overseas29:58 Strategies to get more podcast downloads 36:29 Hiring specific roles in your business Are you a course creator or online coach who’s already averaging at least $7-8K in revenue per month from your online business and you’re ready to increase your profit, have a bigger impact, with LESS hustle?If you’re feeling overwhelmed, doing all the things, and you’re not sure what next steps you should be taking in your business…Then my Accelerator coaching program may be for you.  Click here to learn more and apply for my Accelerator coaching program.Resources:I love to hear your feedback on this style of show! Submit your scenarios for the ‘What Would Rick Do’ episodes by shooting us an email → support@rickmulready.com Visit my website where you’ll find more info about my coaching programs as well as hundreds of free podcast episodes →  https://rickmulready.com/I’ve basically tried them all over the years, but this is my favorite landing page, order form and funnel builder. And it has a built affiliate center! → https://www.rickmulready.com/10xproJoin and apply to my Accelerator coaching program - https://rickmulready.com/accelerator See omnystudio.com/listener for privacy information.

    • 44 min
    Is a Membership or a Course Right For Your Business?

    Is a Membership or a Course Right For Your Business?

    Thinking about adding a membership to your already growing business?Already have a membership?An online course?Have you considered that one might not be the best idea for your business?Well, on today’s episode, I’m diving into answering whether an online course or a membership is right for your business.You see, I built my business with online courses, but I’ve also had memberships too.And I like both for different reasons.I’ve covered a lot about online courses here on the show, but not a ton about memberships.Memberships can be a high leverage, simple yet effective business model, and they're also a great opportunity to differentiate yourself from others in your space in the way that you deliver your membership.This is why I'm kicking off a “Membership Series” here on the podcast where we'll be deep diving into all aspects of memberships starting with today's topic — is an online course or membership right for your business -- all the way through to retention strategies and beyond.This series is going to be for those of you with an existing membership or if you're considering adding one to your business.Hope you enjoy today’s episode...  Discussion Points In Today’s Episode:0:00 Introduction3:22 Memberships don’t have to be the usual monthly subscription5:23 Create a membership or an online course?9:28 The best time to add memberships to a business10:59 Best way to price your membership13:01 Your membership should have a promise14:33 Why people cancel their memberships18:08 People just get thrown into a membershipAre you a course creator or online coach who’s already averaging at least $7-8K in revenue per month from your online business and you’re ready to increase your profit, have a bigger impact, with LESS hustle?If you’re feeling overwhelmed, doing all the things, and you’re not sure what next steps you should be taking in your business…Then my Accelerator coaching program may be for you.  Click here to learn more and apply for my Accelerator coaching program.Resources:Visit my website where you’ll find more info about my coaching programs as well as hundreds of free podcast episodes →  https://rickmulready.com/I’ve basically tried them all over the years, but this is my favorite landing page, order form and funnel builder. And it has a built affiliate center! → https://www.rickmulready.com/10xproJoin and apply to my Accelerator coaching program - https://rickmulready.com/accelerator See omnystudio.com/listener for privacy information.

    • 22 min

Customer Reviews

4.5 out of 5
10 Ratings

10 Ratings

Lyndal.Lane ,

Wow

Rick’s podcast has been in my ears coaching me on 11/2 xspeed on my daily commute for over a year, I’ve watched & rewatched courses & trainings I’ve bought off him... and to think it all started with me Googling what is a Facebook Pixel & discovering Rick and his podcast.
I guess I hope I’m getting brainwashed into automatic FB Ads success!
Being from New Zealand, I appreciate Rick keeps it real & laid back and it’s not hard core sales hype etc.
I am going to miss my binge listening when I am all caught up on the episodes. Thanks Rick, and keep them coming 👍

Mark Lincoln ,

Actionable Insights for Marketers

I came across Rick when he appeared as a guest on Michael Stelzner’s podcast. What he had to say made a lot of sense and encouraged me to check out The Art of Paid Traffic.

I’m glad I did! I’m a subscriber and listen to each episode on the commute to work. I’m in marketing for a large automotive group, and - through an energetic tone that’s super easy to listen to - Rick provides a lot of insight and tips that I feel I can action straight away and start seeing positive results. I’ve even pulled over a few times to add to my to do list before I forget! Thanks, Rick. Keep doing what you do!

Ace JRW ,

Awesome!

I've been listening to Rick's podcast for about 6 months and thanks to him sharing all his knowledge, I've opened my own Facebook Ad agency and it's going great. Thanks Rick!

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