35 min
The Automation Mystery Marketing Mysteries Solved!
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- Marketing
The Automation MysteryMarketing automation isn’t really about the mechanization of communications, it’s about helping as many families as your community possibly can. There are two universal truths in marketing, says my guest in this episode, Sean Leonard, CEO of ActiveDEMAND:1) We have too much information; and,2) Everyone needs help.With that in mind, our jobs become making marketing better, infusing it with the creativity, inspiration and sense of trustworthiness that helps older adults co...
The Automation MysteryMarketing automation isn’t really about the mechanization of communications, it’s about helping as many families as your community possibly can. There are two universal truths in marketing, says my guest in this episode, Sean Leonard, CEO of ActiveDEMAND:1) We have too much information; and,2) Everyone needs help.With that in mind, our jobs become making marketing better, infusing it with the creativity, inspiration and sense of trustworthiness that helps older adults co...
35 min