100 episodes

The Business of Becoming Podcast with host Lori Kennedy, is for health and wellness entrepreneurs who want to build the business and life of their dreams… all on their own terms. We cover ALL of it in this podcast, the nitty gritty like: marketing, sales, online business strategy, paid advertising, technology and scaling and the deeper stuff like: personal relationships, health, wealth, mindset, raising children and spirituality -- the Business of Becoming Podcast is your weekly dose of no holds barred conversations, inspiration and practical training so you can up-level your health business and your life -- all on your own terms.

The Business of Becoming with Lori Kennedy Lori Kennedy: Entrepreneur | Mentor | Online Business Coach

    • Business

The Business of Becoming Podcast with host Lori Kennedy, is for health and wellness entrepreneurs who want to build the business and life of their dreams… all on their own terms. We cover ALL of it in this podcast, the nitty gritty like: marketing, sales, online business strategy, paid advertising, technology and scaling and the deeper stuff like: personal relationships, health, wealth, mindset, raising children and spirituality -- the Business of Becoming Podcast is your weekly dose of no holds barred conversations, inspiration and practical training so you can up-level your health business and your life -- all on your own terms.

    EP171: A Conversation About Inclusive Marketing

    EP171: A Conversation About Inclusive Marketing

    I love marketing! 
    Marketing is the ability to create change and I will be the first to admit that my marketing could be more inclusive, which is something I’m working on. 
    In this week’s episode of The Business of Becoming, join me and my guest, Jennifer Singh, Founder of She's Newsworthy Media, as we chat about inclusive marketing, what it is, and how to make your marketing more inclusive. We talk about ways you can start to demonstrate inclusivity in your business across the board without it feeling like tokenism.
    Jennifer shares her experience as a journalist and why she started her company to help female entrepreneurs and business owners increase media attention for their brands, with the purpose of amplifying the underrepresented female voice in the media.  
    I hope this conversation will be as eye-opening for you as it was for me.
     
    More About Jennifer:
    Jennifer Singh is a former Toronto TV reporter turned PR Strategist and Media Coach.⁣
    She has more than 15 years of experience working in the Canadian media industry as a producer, writer, and reporter for CTV, Global, CP24, and the CBC.⁣
    Jennifer founded She's Newsworthy Media in 2015 to help female entrepreneurs and business owners increase media attention for their brands, by pitching their expertise to the media.⁣
    To date, she has helped 35 women land media spots on the most popular Canadian TV shows including The Social, Your Morning, Global News Morning, and CP24 Breakfast.⁣
     
    What We Talk About In This Episode:
    Jennifer’s experience with inclusivity and inclusive marketing How being inclusive can positively impact your bottom line The trickle effect of not being inclusive in your business  The power of asking for feedback from your community How to avoid tokenism by being inclusive across the board The ripple effect of the stock photos you use in your marketing and social media  Big brands and inclusivity  The importance of inclusive pricing for your offers How providing free content and education opens up opportunities for everyone Appropriate choice and use of language in all aspects of your business   
    Things We Mention In This Episode:
    Jennifer’s webinar: Inclusive Marketing for Small Businesses Jennifer’s Instagram: @shesnewsworthy  Jennifer’s website: shesnewsworthy.com  
    Here’s How To Subscribe & Leave A Review (pretty-please):
    Want to get notified when I release new episodes so you don’t miss a thing? Click here to subscribe to the podcast on iTunes.
    And it would mean the world to me if you’d leave a rating and review. I’d love to know what you think of the podcast and how I can make it better for you. Plus iTunes tells me that podcast reviews are really important and the more reviews the podcast has the easier it will be to get the podcast in front of more people, which is the ultimate goal. You can leave a review right here.
     
    Let’s Keep The Conversation Going…
    Are there things that you do in your business that represent your commitment to diversity and inclusion? I would love to hear all about it and I’m sure others would too. Comment below and share your story or visit me on Instagram which is currently my favourite way to connect. 
    You can also join my free online community to connect with more than 24,000 other health practitioners just like you to ask questions, share wins and struggles, and get lots of support from me and my team! I hope to see you there.

    • 40 min
    EP170: Not Business As Usual

    EP170: Not Business As Usual

    This, by far, was one of the hardest podcasts for me to record. 
    In this week's episode of the Business of Becoming, I share with you in real-time, how I am processing my own white privilege, and my racism. Yes, that is a hard pill to swallow and even harder to say out loud. Admitting that I am racist is not something that I ever thought that I would do, but I wouldn't be able to do this work without first admitting that. 
    Join me as I share my very stressful thoughts, my assumptions, and the awarenesses that I've had, and how I'm handling them, even though this is more than slightly terrifying. I know that I need to share because doing this work is never easy, that's why it's called work.
    I am doing this with the full intention and the full awareness that I am a beginner in this work and that I will not say the right things, I will mess up, but I am here. I'm here for this conversation and I am here to do this work.
    I hope that you'll listen with an open heart.
     
    What We Talk About In This Episode:
    The importance of recognizing that work is required  Lori’s childhood and the messaging she was taught  How Lori uses pen and paper to get truthful and real to do the quiet inner work The process of self-inquiry and how Lori uses it to process stressful thoughts How acknowledging the stressful thoughts kickstarts the work required The impact of asking for feedback from those around you Questioning what is actually true or not true When Lori recognized that her feelings were not about her, but others How Lori is using her feelings to come up with actionable strategies to evaluate bias, diversity, racism and being anti-racist The actions Lori is taking personally, and as a company, to evaluate bias and become a more diverse and inclusive company  
    Things We Mention In This Episode:
    Judge Your Neighbour Worksheet by Byron Katie Podcast Episode 99 with Leesa Renee Hall Follow Leesa Renee Hall on Instagram  The Wellness Business Hub Team  
    Here’s How To Subscribe & Leave A Review (pretty-please):
    Want to get notified when I release new episodes so you don’t miss a thing? Click here to subscribe to the podcast on iTunes.
    And it would mean the world to me if you’d leave a rating and review. I’d love to know what you think of the podcast and how I can make it better for you. Plus iTunes tells me that podcast reviews are really important and the more reviews the podcast has the easier it will be to get the podcast in front of more people, which is the ultimate goal. You can leave a review right here.
     
    Let’s Keep The Conversation Going…
    Do you have anything you’d like to share on the topic?  I would love to hear all about it and I’m sure others would too. Comment below and share your story or visit me on Instagram which is currently my favourite way to connect. 
    You can also join my free online community to connect with more than 16,000 other health practitioners just like you to ask questions, share wins and struggles and get lots of support from me and my team! I hope to see you there.

    • 38 min
    EP169: A New Tool For Practitioners & Coaches To Help Clients

    EP169: A New Tool For Practitioners & Coaches To Help Clients

    If you are looking for something amazing to add value for your clients, or something just for you, then listen up!
    In this episode of The Business of Becoming, I am joined by wellness coaching expert, Samantha Skelly, to talk about all things ‘breath and breathing’ and her journey to helping thousands transform their lives by using what we all already possess - our breath.
    It is a light-hearted but eye-opening chat about her own experience and how she was drawn to teaching people how to breathe, the benefits of breathwork, and the difference between breathing for relaxation and breathing for transformation. It is not about traditional meditation or standard yoga practice. You will learn about our 3 pillars of connection and the impact of intention behind the things we do.
    My guess is that you may not have experienced anything quite like this before. 
    Enjoy!
    More About Samantha:
    Samantha Skelly is an entrepreneur, sought after international speaker, best-selling author, and wellness coaching expert. She founded both Hungry for Happiness, a movement that helps people experience true transformation and happiness through trained certified coaches who utilize emotional and energetic coaching techniques, and PAUSE Breathwork, which has a mission to unite humanity by helping people breathe, feel, and thrive.
    Samantha has revolutionized the weight loss and self-help industries by examining the individual and underlying causes of food, body, and self-love issues. She has shared her mission on an international platform, with appearances on Global TV, Shaw, NBC, CBC, and BBC, and she’s also been featured in various publications, such as Forbes, The Huffington Post, The Elephant Journal, and The Prevail Project. Samantha continues to spread her message and transform the lives of tens of thousands of people through her programs, worldwide international retreats, motivational speaking engagements, the popular Hungry for Happiness podcast, and her best-selling Hay House book, Hungry For Happiness.
    What We Talk About In This Episode:
    How Samantha discovered breathwork Why not all traditional personal development is effective long-term The importance of looking inward and starting with your breath How breathwork can help you identify what needs to be healed The impact of letting go of what no longer serves you to open the door to something else How practitioners and coaches can use breathwork as an additional tool to complement their own modality The benefits of breathwork The difference between breathwork for relaxation vs. breathwork for transformation Using different breathwork patterns for the results we want Samantha’s result-focused, bottom-up method that uses the breath, not thinking How to use our 3 pillars of connection  Samantha’s perspective on personal development and the intentions behind our actions  Things We Mention In This Episode:
    Samantha’s website: Pause Breathwork Sign Up For The Webinar
    Here’s How To Subscribe & Leave A Review (pretty-please):
    Want to get notified when I release new episodes so you don’t miss a thing? Click here to subscribe to the podcast on iTunes.
    And it would mean the world to me if you’d leave a rating and review. I’d love to know what you think of the podcast and how I can make it better for you. Plus iTunes tells me that podcast reviews are really important and the more reviews the podcast has the easier it will be to get the podcast in front of more people, which is the ultimate goal. You can leave a review right here.
    Let’s Keep The Conversation Going…
    Have you ever experienced this type of breathwork yourself? Or used it with your clients? I would love to hear all about it and I’m sure others would too. Comment below and share your story or visit me on Instagram which is currently my favourite way to connect. 
    You can also join my free online

    • 39 min
    EP168: How To Maximize Your Clinical Practice

    EP168: How To Maximize Your Clinical Practice

    Do you have a clinic or practice and want to know how to maximize your business?
    In this week’s episode of The Business of Becoming, I am joined by Dr. Andrea Maxim to share how she has grown a successful clinical practice and incorporated elements of her business online. Andrea believes that running the business side of your clinic should be just as exciting and rewarding as helping your patients.
    Join us as we discuss Andrea’s business and the 3 key things Andrea recommends you retain control of in your clinical practice as you grow. We also talk about the impact of COVID-19 and how it helped to expose the holes in traditional clinical practice and why this is a good thing. 
    This episode is a good one!
     
    More About Andrea:
    Dr. Andrea Maxim is a practicing naturopathic doctor, author, and business mentor. Since graduating as a Naturopathic Doctor in 2012, she has built 3 successful clinics from the ground up. She LOVES the business side of health and wellness practices so much, she started helping her colleagues grow their practices and duplicate her results.
     
    What We Talk About In This Episode:
    How Andrea realized her passion to support her community of health care practitioners The impact of circumstances where you can lose control of your practice Assuming the role of CEO or business owner over and above being a clinician The importance of understanding a contract and what you can control The difference between being an employee and a business owner The top 3 things you want to have control over  The mindset required to manage and nurture your clients between visits Ways to welcome new clients that help you stand out Recognizing that money is a virtual tool The self-belief needed to grow your business - online and offline Letting go of ego in order to grow  How growth happens from doing and not just knowing  
    Things We Mention In This Episode:
    Andrea’s website: MAXIMized Business  Andrea’s Instagram @AndreaMaximND  
    Here’s How To Subscribe & Leave A Review (pretty-please):
    Want to get notified when I release new episodes so you don’t miss a thing? Click here to subscribe to the podcast on iTunes.
    And it would mean the world to me if you’d leave a rating and review. I’d love to know what you think of the podcast and how I can make it better for you. Plus iTunes tells me that podcast reviews are really important and the more reviews the podcast has the easier it will be to get the podcast in front of more people, which is the ultimate goal. You can leave a review right here.
     
    Let’s Keep The Conversation Going…
    How have you tried to maximize the growth of your clinical practice? Have you been successful? I would love to hear all about it and I’m sure others would too. Comment below and share your story or visit me on Instagram which is currently my favourite way to connect. 
    You can also join my free online community to connect with more than 20,000 other health practitioners just like you to ask questions, share wins and struggles, and get lots of support from me and my team! I hope to see you there.

    • 46 min
    EP167: Building a Multi-Million Dollar Company All While Working Only 30 Hours a Week

    EP167: Building a Multi-Million Dollar Company All While Working Only 30 Hours a Week

    Things have come full-circle for me. And I can’t explain the feeling...
    In this week’s episode of The Business of Becoming, I am sharing a keynote talk that I gave at a recent Mastermind event held by Craig Ballantyne for his Mastermind members called Building a Multi-Million Dollar Company All While Working Only 30 Hours a Week. Of course, due to the current pandemic, we had to shift gears and do everything online instead of in person. 
    But that didn’t matter.
    This was a full-circle moment for me because I joined Craig and his business partner Bedros’s Mastermind back in 2012. This is when I invested $20,000, that I didn’t have, to work with them because I had no idea what I was doing and I wanted the success they had so I paid them to tell me what to do.
    And 8 years later… here we are. 
    I share what I use with our clients and have shared with my community when it comes to building my company and holding myself and my team accountable to our goals. A simple, powerful tool that helps us organize our priorities and stay focused on the simplicity of what we do.
    And, I am sharing it with you again! 
    You can download it here >> The 5 +1 Non-Negotiable Pillars Of A Profitable Online Business Self-Assessment
    What We Talk About In This Episode:
    How Lori built her team, the organizational structure, roles and responsibilities The purpose of having defined core values and how they can change over time Examples of how core values are exemplified and awesomeness are celebrated Recognizing when it’s time to grow and acknowledging what it means Mindset around hiring a team for growth before the growth happens The five components you need in an online business Lori’s first hires and the roles they took on The importance of identifying your constraints upfront and building your business around them The self-assessment that every online business should do regularly to support the five components of your business How to use the assessment outcomes to organize your priorities and stay focused on the simplicity of what you are doing Things We Mention In This Episode:
    Lori’s Self-Assessment: The 5 +1 Non-Negotiable Pillars Of A Profitable Online Business Self-Assessment Craig Ballantyne’s Perfect Week Formula 10K Success System Here’s How To Subscribe & Leave A Review (pretty-please):
    Want to get notified when I release new episodes so you don’t miss a thing? Click here to subscribe to the podcast on iTunes.
    And it would mean the world to me if you’d leave a rating and review. I’d love to know what you think of the podcast and how I can make it better for you. Plus iTunes tells me that podcast reviews are really important and the more reviews the podcast has the easier it will be to get the podcast in front of more people, which is the ultimate goal. You can leave a review right here.
    Let’s Keep The Conversation Going…
    Do you find that you overthink the decisions you make in your business? Or do you have a way that simplifies the process for you?  I would love to hear all about it and I’m sure others would too. Comment below and share your story or visit me on Instagram which is currently my favourite way to connect. 
    You can also join my free online community to connect with more than 16,000 other health practitioners just like you to ask questions, share wins and struggles and get lots of support from me and my team! I hope to see you there.

    • 1 hr 7 min
    EP166: 5 Lessons Learned During COVID-19

    EP166: 5 Lessons Learned During COVID-19

    Everyone has been affected in some way or another by the COVID-19 pandemic. 
    Given we are a few months in now, Lori thought it would be a good time to share some of the lessons she is taking from this season - both personally and professionally.  
    Join Lori for this week’s episode of The Business of Becoming as she talks candidly about the impacts of the pandemic on her daily routines, her life with her kids and family, and how she manages to pivot so that she can still show up every day for her community and clients.
    Lori keeps it real (like she always does!) as she openly and honestly shares her thoughts and feelings and how she was able to process through them so that she could keep moving forward, while protecting her energy at the same time.
    Witness some of the realizations and actions that help keep Lori focused through this time of change.
    What We Talk About In This Episode:
    The importance of boundaries regardless of the season How having already defined boundaries helped Lori stay focused  Tips for protecting your energy when your environment, thoughts, and feelings start to shift The impact of honoring your mental state and the way you feel loved Figuring out a way to feel the way you want to feel so you can thrive in the tougher times Why planning ahead is so important for you and your team when things change How to adjust your plans for the immediate future and still look forward long-term Giving yourself grace and kindness The importance of identifying and focusing on the big needle movers  Managing competing priorities and the steps Lori took to manage them Recognizing the difference between sales, cash flow, and revenue How to track and understand the money side of your business so you don't panic Things We Mention In This Episode:
    Discover your Love Language The Bezos Letters - on Amazon or Audible Lori’s Instagram - Send me a DM with your biggest COVID-19 lesson 10K Success System with time-sensitive bonus Spice Up Your Social, live 1-day workshop (for a limited time only) Here’s How To Subscribe & Leave A Review (pretty-please):
    Want to get notified when I release new episodes so you don’t miss a thing? Click here to subscribe to the podcast on iTunes.
    And it would mean the world to me if you’d leave a rating and review. I’d love to know what you think of the podcast and how I can make it better for you. Plus iTunes tells me that podcast reviews are really important and the more reviews the podcast has the easier it will be to get the podcast in front of more people, which is the ultimate goal. You can leave a review right here.
    Let’s Keep The Conversation Going…
    Have you learned anything about yourself from the COVID-19 pandemic? How have you been able to pivot in your business? I would love to hear all about it and I’m sure others would too. Comment below and share your story or visit me on Instagram which is currently my favourite way to connect. 
    You can also join my free online community to connect with more than 16,000 other health practitioners just like you to ask questions, share wins and struggles and get lots of support from me and my team! I hope to see you there.

    • 1 hr 4 min

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