192 episodes

IN-DEPTH INTERVIEWS WITH EXPERT COPYWRITERS... What if you could hang out with seriously talented copywriters and other experts; ask them about their successes and failures, their work processes and their habits; then steal an idea or two to inspire your own work? That’s what Kira Hug and Rob Marsh do every week at The Copywriter Club Podcast. Each new episode is an in-depth discussion with a different successful copywriter or content creator—packed with copywriting advice and ideas worth stealing and using in your own copy practice. They talk real numbers, rates and what writers are charging for work. They dig into sales funnels, work habits and what works on social media. And they ask the questions you really want to know the answers to. The goal is to help you think bigger about your copywriting business so you’ll reach higher than ever before.

The Copywriter Club Podcast Kira Hug and Rob Marsh

    • Marketing

IN-DEPTH INTERVIEWS WITH EXPERT COPYWRITERS... What if you could hang out with seriously talented copywriters and other experts; ask them about their successes and failures, their work processes and their habits; then steal an idea or two to inspire your own work? That’s what Kira Hug and Rob Marsh do every week at The Copywriter Club Podcast. Each new episode is an in-depth discussion with a different successful copywriter or content creator—packed with copywriting advice and ideas worth stealing and using in your own copy practice. They talk real numbers, rates and what writers are charging for work. They dig into sales funnels, work habits and what works on social media. And they ask the questions you really want to know the answers to. The goal is to help you think bigger about your copywriting business so you’ll reach higher than ever before.

    TCC Podcast 181: The Biggest Take Aways from TCCIRL 2020

    TCC Podcast 181: The Biggest Take Aways from TCCIRL 2020

    In the 181st episode of The Copywriter Club Podcast, Kira and Rob talk about what happened at TCCIRL—the best event we’ve held yet. Several speakers stepped up at the last minute, others brought their A-game and shared ideas and stories that have changed the businesses of the 130+ copywriters who were there. We talk about:

    •  the earthquake, the virus and the economic response to it

    •  why we can’t afford to operate from a place of fear no matter what is going on

    •  why TCCIRL felt “better” this year than in the past

    •  the speakers who had less than 48 hours to get stage ready

    •  a few of the speakers who really stood out to us

    •  what Jasmine Star taught us about scaling a business

    •  the hero’s journey and what marketers miss when they talk about it

    •  some of the advice that came out of the panel discussions

    •  how to think about branding from the standpoint of authenticity

    •  the power of constraints to make us more creative

    •  why its important to think about your role as a human asset, not just a copywriter

    •  what you should do differently during a recession

    •  why the Copywriter Think Tank is about and the transformation members see

    If you can’t get enough of what happened at TCCIRL or you want more information about The Copywriter Think Tank, click the play button below, or scroll down for a full transcript.

     

    The people and stuff we mentioned on the show:

    The Copywriter Think Tank

    TCCIRL

    Mike Kim

    Dana Malstaff

    Marcella Allison

    Ray Edwards

    Jasmine Star

    Jamie Jensen

    Tanya Geisler

    Linda Perry

    Lindsay Hotmire

    Justin Blackman

    Matt Hall

    Gin Walker

    Bond Halbert

    Stefan Georgi

    Sam Woods

    Kira’s website

    Rob’s website

    The Copywriter Club Facebook Group

    The Copywriter Underground



     

    Full Transcript:

    • 56 min
    TCC Podcast #180: How to be more persuasive with Jimmy Parent

    TCC Podcast #180: How to be more persuasive with Jimmy Parent

    Copywriter and persuasion scientist Jimmy Parent is our guest for the 180th episode of The Copywriter Club Podcast. We’ve been meaning to get Jimmy on the podcast for quite a while and were finally able to make it happen. Jimmy is a master storyteller and has spent a lot of time thinking about how to make messages more compelling. We asked him about:

    •  how Jimmy went from phone sales to copywriter, then what he did to grow his skills

    •  the importance of sales skills for copywriting

    •  Jimmy’s two favorite books and how they’ve influenced his career choices

    •  the training he took advantage of as he was just getting started

    •  the copy training he experienced at Agora—what worked for him, what didn’t

    •  how to be more persuasive in your own writing

    •  the PMP stack for developing big ideas and how to have more of them

    •  how to sell your idea once you have it

    •  the critical message that is missing from almost all sales messages—this hurts sales

    •  what Jimmy is doing today for his clients today—kicking ducks so to speak

    •  the worst dad joke ever told… seriously, the worst

    •  his current pricing model—draw against commissions

    •  his secret for attracting high-paying clients—Jimmy shares exactly where to find them

    •  the thing that sets the very best copywriters apart from the rest

    •  the biggest lesson he has learned from working with Oren Klaf… it’s a good one

    •  what Jimmy has struggled with over the past couple of years

    Like we said, this is an episode you won’t want to miss. Click the play button below, or scroll down for a full transcript. Better still subscribe on iTunes so you never miss an episode.

     

    The people and stuff we mentioned on the show:

    Kevin Rogers

    The Go-Giver by Bob Burg

    Mastery by Robert Greene

    Joe Schriefer

    John Carlton

    Contagious

    Extreme Ownership

    15 Minute Copywriter with Jimmy

    John Caples

    The Copywriter Accelerator

    Pitch Anything by Oren Klaf

    Kira’s website

    Rob’s website

    The Copywriter Club Facebook Group

    The Copywriter Underground



     

    Full Transcript:

    Transcript is underway…

     

    • 57 min
    TCC Podcast #179: The Platypus Model for Client Work with Helen Tremethick

    TCC Podcast #179: The Platypus Model for Client Work with Helen Tremethick

    Copywriter and former cookie maker, Helen Tremethick, is our guest for the 179th episode of The Copywriter Club Podcast. Helen has an interesting approach to working with her clients, so we asked her all about it… and we asked her about these things too:

    •  the path she followed from R&D director at a cookie company to copywriter

    •  the common thread running through the jobs she had before she became a writer

    •  her “complimentary relationship” tactic for finding clients

    •  the “platypus model” for working with branding and copy clients

    •  how to create, sell and deliver a workshop for clients (and the economics of it all)

    •  the mistakes you’ll want to avoid if you want to hold workshops

    •  what her Clarity Sessions include—getting the underlying brand values right

    •  the questions she asks her clients in her consulting work

    •  how she prices her introductory offers in order to attract clients

    •  the tactics she uses to “do brand voice” better—this is an idea worth stealing

    •  what she includes in her roadmapping sessions

    •  where things go off the rails with style and brand voice guides

    •  the other unique things she’s doing in her business that other copywriters aren’t

    •  her experience as a blocker in roller derby

    •  Helen’s and Kira’s copywriting lessons from roller derby

    •  where she thinks copywriting is going in the future

    To hear everything Helen shared, click the play button below, or scroll down for a full transcript. Or, even better, subscribe on iTunes or Stitcher so you never miss an episode.

     

    The people and stuff we mentioned on the show:

    The price survey

    Tanya Geisler

    Helen’s website

    Kira’s website

    Rob’s website

    The Copywriter Club Facebook Group

    The Copywriter Underground



     

    Full Transcript:

    Kira:  This episode is brought to you by The Copywriter Accelerator, the 12 week program for copywriters who want to learn the business skills they need to succeed. Learn more at thecopywriteraccelerator.com.

    Rob:   What if you could hang out with seriously talented copywriters and other experts, ask them about their successes and failures, their work processes and their habits, then steal an idea or two to inspire your own work? That’s what Kira and I do every week at The Copywriter Club Podcast.

    Kira:  You’re invited to join the club for Episode 179 as we chat with copywriter and brand voice strategist, Helen Tremethick about how to position of business so you attract the right clients, creating more than one revenue stream in her business, how she creates balance and ignores the hustle and her experience in roller derby.

    Welcome, Helen.

    Helen:          Hi, thank you.

    Kira:  Kick this off and let us know how you ended up as a copywriter...

    • 55 min
    TCC Podcast: #178: Start Finishing with Charlie Gilkey

    TCC Podcast: #178: Start Finishing with Charlie Gilkey

    Productivity Expert and Coach, Charlie Gilkey, is our guest for the 178th episode of The Copywriter Club Podcast. We’ve admitted our struggles with getting things done on the podcast before—and neither one of us is a fan of traditional time management tactics like setting SMART goals…  so it made sense to have Charlie on to talk through how we can start finishing and get more done. We asked Charlie about:

    •  how he accidentally became a speaker, author and coach

    •  exactly what he does as a coach and how he helps his clients

    •  why coaches ask so many questions (and don’t always share the answers)

    •  an example of how Charlie works with his clients to help them find the real issues

    •  why so many people shy away from the work that could help them level up

    •  why accountability helps anyone who wants achieve more

    •  why time management isn’t the answer (but you still need it)

    •  focus blocks and how to use them to get more done

    •  how to stop what you’re doing that’s keeping you from getting what you want

    •  how to figure out if you’re a lark, an owl, or an emu

    •  his advice for figuring out what you really want

    •  the hardest question Charlie asks people (and why)

    •  why he doesn’t believe anyone is inherently a procrastinator

    •  the tools we can use to create a better vision for our lives

    •  the difference between those who make it and those who give up

    •  what his book is about and what you’ll get out of it

    •  what he does to grow his skills and be a better coach for his clients

    If you struggle with getting things done, or finishing the thing you start… or you just want to quit and watch Netflix for a few weeks, you don’t want to miss this episode. To hear it, click the play button below, or scroll down for a full transcript. Better still, subscribe on iTunes so you never miss an episode.

     

    The people and stuff we mentioned on the show:

    The Coaching Habit

    The Advice Trap

    Joanna Wiebe

    Val Geisler

    The Spice Girls

    Double Double

    Start Finishing (Charlie’s book)

    Deep Work by Cal Newport

    Finish by John Acuff

    Charlie’s website

    Kira’s website

    Rob’s website

    The Copywriter Club Facebook Group

    The Copywriter Underground



     

    Full Transcript:

    • 1 hr 2 min
    TCC Podcast #177: How Copywriters Can Use Social Media with Andrea Jones

    TCC Podcast #177: How Copywriters Can Use Social Media with Andrea Jones

    Social Media strategist, Andrea Jones is our guest for the 177th episode of The Copywriter Club Podcast. We were interested in this topic because we are so bad at using social media in our own businesses and for The Copywriter Club. If you’ve struggled to find a way to maximize social media to help you find clients you’ll want to listen to this. We asked Andrea about:

    •  how she became a social media strategist—she started doing posts for $5

    •  what she did to meet her husband (he was annoying her on Youtube)

    •  what’s going on in social media today and the rise of video

    •  how to understand your audience so you serve them

    •  where you should start if you’re overwhelmed by social media

    •  the importance—or non-importance—of design and “the grid”

    •  the bare minimum you should be sharing on social media

    •  how to build your audience and get the attention of your best prospects

    •  how to turn social media into a lead generation tool for your biz

    •  the mistakes people make on social media that you don’t want to make

    •  the “right” approach to your brand voice on social media

    •  when you should be working with a team and when you shouldn’t

    •  what it costs to hire a social media consultant

    •  the #1 thing she’s done to take her business to the next level

    •  the future of social media… and how you can get ahead of it

    This episode is available wherever great podcasts are found (like iTunes and Stitcher). Or you can simply click the play button below. There’s also a transcript for anyone who scrolls down.

     

    The people and stuff we mentioned on the show:

    The Life Coach School

    Andrea’s website

    Kira’s website

    Rob’s website

    The Copywriter Club Facebook Group

    The Copywriter Underground



     

    Full Transcript:

    Kira:  This episode is brought to you by The Copywriter Club In Real Life, our live event in San Diego, March 12th through the 14th. Get your tickets now at thecopywriterclub.com/tccirl.

    Rob:   What if you could hang out with seriously talented copywriters and other experts, ask them about their successes and failures, their work processes and their habits, then steal an idea or two to inspire your own work? That’s what Kira and I do every week at The Copywriter Club Podcast.

    Kira:  You’re invited to join the club for episode 177 as we chat with social media strategist, Andrea Jones about creating impact and social media channels like Instagram and LinkedIn, creating sales funnels that start in social media, why copywriters need to spend more time in this important channel and the things she’s done to up level her business.

    Welcome, Andrea.

    Rob:   Hey Andrea.

    Andrea:        Thank you so much for having me. I’m super excited to chat with you guys today.

    Kira:  I know we’re excited to talk about social media because we’ve done well in certain areas in media,

    • 46 min
    TCC Podcast #176.5 The Copy Contest at TCCIRL with Rob Braddock and Conor Lynch

    TCC Podcast #176.5 The Copy Contest at TCCIRL with Rob Braddock and Conor Lynch

    We don’t often have two guests join us in the studio, but this week is one of those exceptions. For this special “un-numbered’ episode, we’ve invited Rob Braddock and Conor Lynch to share how they become copywriters, what they’re doing differently in the financial niche, and how you can earn the opportunity for a paid gig ($7,500 plus royalties) to write a promo for WealthPress. You’ll want to listen to get the details. We also talked about:

    •  how Rob Braddock accomplished his meteoric rise from prisoner to successful copywriter

    •  the resources he used to learn direct response copywriter

    •  Rob’s daily meditation practice

    •  how easy it is to get your foot in the door wherever you want to work

    •  how Conor Lynch got his first taste of copywriting at age 13

    •  the boring narrative arc in the biz-op niche that drove him to finance

    •  how WealthPress became the fastest growing Financial publisher

    •  the writing and approval process that helped Conor get promotions done faster

    •  the importance of spectacle when it comes to getting attention

    •  the process of building a hot list (and how WealthPress does it differently)

    •  whether spectacle and video promotions will work in niches beside finance

    •  why WealthPress is sponsoring the cocktail party at TCCIRL

    •  how you can “win” an opportunity for a paid promotion with WealthPress

    Don’t skip this one, especially if you’ve ever dreamed of writing in the financial niche. Click the play button below, or scroll down for a full transcript. Or better yet, subscribe on iTunes or Stitcher so you never miss an episode.

     

    The people and stuff we mentioned on the show:

    WealthPress

    The Gary Halbert Letters

    Jake Hoffberg

    Joe Schriefer

    Evaldo Albuequeque

    Dan Kennedy

    Yanik Silver

    Russell Brunson

    Raging Bull

    Angel Publishing

    Trade Winds

    Bencivenga’s Marketing Bullets

    Joel Klettke

    Macallan M

    Contest Entries Go Here

    Kira’s website

    Rob’s websitea href="http://kaleighmoore.us11.list-manage.com/subscribe?

    • 48 min

Customer Reviews

Jenn-the-writer ,

Writer

I love the Copywriter Club podcast. Every week, Kira and Rob somehow manage to find interesting people who generously share their ups and downs and what they've learnt along the way. Writing can be lonely. With the Copywriter Club podcast, it doesn't have to be.

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