6 episodes

We are living through times of rapid change. New technology has affected almost every area of our lives — so why should the way we do business stay the same?

Can new technology take the guesswork out of knowing what your customer really wants? What can neuroscience teach us about how consumers make decisions? And what does the ‘age of the customer’ really mean for your business? 

Real people, practical insights and good business. The Experience Effect — a podcast about doing business in the experience economy. 

Hosted by Andrew Birmingham & brought to you by SAP.

The Experience Effect Podcast Macquarie Media Limited

    • Marketing

We are living through times of rapid change. New technology has affected almost every area of our lives — so why should the way we do business stay the same?

Can new technology take the guesswork out of knowing what your customer really wants? What can neuroscience teach us about how consumers make decisions? And what does the ‘age of the customer’ really mean for your business? 

Real people, practical insights and good business. The Experience Effect — a podcast about doing business in the experience economy. 

Hosted by Andrew Birmingham & brought to you by SAP.

    THE EXPERIENCE EFFECT - EP 6 - How to embrace the future, but stay true to your brand

    THE EXPERIENCE EFFECT - EP 6 - How to embrace the future, but stay true to your brand

    When we think of a public, government institution — ‘branding’ or ‘innovation’ aren’t usually the first two words that come to mind. But when Simon McKee realised that he needed to introduce cutting edge new technology into the State Treasury, the institution's brand — as a safe, trusted and reliable organisation — was key to his success.

    GUESTS: Simon McKee, Deputy Commissioner, Queensland State Treasury
    Host: Andrew Birmingham

    • 12 min
    THE EXPERIENCE EFFECT - EP 5 - How well do you know your customer — and what they really want?

    THE EXPERIENCE EFFECT - EP 5 - How well do you know your customer — and what they really want?

    Thinking of implementing a new digital sales system, or simply changing the look of your website? Investing thousands of dollars, only to hear
    back from your customers that they preferred it the old way... can be devastating. So how can new technology take the guess work out of getting to know your customers, and what they really want?

    GUESTS: Luke Shaw, head of e-commerce at Sigma Healthcare
    Host: Andrew Birmingham

     

    • 14 min
    THE EXPERIENCE EFFECT - EP 4 - Why Employees matter most in the Experience Economy

    THE EXPERIENCE EFFECT - EP 4 - Why Employees matter most in the Experience Economy

    Last year, over 1 million Australians decided to change their jobs. This
    rate of employee churn is actually on the rise. So why are we changing jobs more frequently than ever? And what is it costing business? On this episode of The Experience Effect we talk to the chief customer marketing officer of Volkswagen, Jason Bradshaw about how the experience economy has changed the way we want to work.

    GUESTS: Jason Bradshaw, chief customer marketing officer of Volkswagen Group
    Australia
    Host: Andrew Birmingham

    • 13 min
    THE EXPERIENCE EFFECT - EP 3 - How focusing on Experience took this start-up to #1

    THE EXPERIENCE EFFECT - EP 3 - How focusing on Experience took this start-up to #1

    Chobani yogurt launched in 2005 and within three years it was the top
    selling brand in the country. On this episode we talk to Maria Voronina, the marketing manager, innovation and new platforms at Chobani Australia, about their success embedding experience management into every part of the business.

    GUESTS: Maria Voronina, Marketing Manager, Innovation & New Platforms,
    Chobani Australia
    Host: Andrew Birmingham

    • 10 min
    THE EXPERIENCE EFFECT - EP 2 - The Age of the Customer

    THE EXPERIENCE EFFECT - EP 2 - The Age of the Customer

    These days digital technologies have brought companies and consumers closer than ever before. It's not only the taxi industry that's been affected by the rise of companies like Uber. Online devices have changed the way we shop, watch TV, listen to music, and even talk to our friends. As consumers, our expectations of brands are rising and the way we want to engage with businesses has fundamentally changed. 

    In this episode we speak with Karen Ganschow, the head of data sciences at first state super, Lecturer at Macquarie uni and the former GM of consumer marketing and strategy at NAB.

    Host: Andrew Birmingham, which-50.com

    • 14 min
    THE EXPERIENCE EFFECT - EP 1 - The Neuroscience of Decision Making

    THE EXPERIENCE EFFECT - EP 1 - The Neuroscience of Decision Making

    These days, anyone with a smartphone has a global marketplace at 

    their fingertips. You can order anything from anywhere at any time. So why do we decide to click on that link or go to that restaurant or buy those sneakers or that phone? In fact, how do we make any decisions at all? Neuroscientist Stefan Bode explains how our brains operate, and we talk to XM expert Bruce Temkin on why this understanding is so important for good business.

     

    GUESTS: Dr Stefan Bode, Associate Professor, Decision Neuroscience Laboratory at the University of Melbourne

    Bruce Temkin, Head of the XM Institute at Qualtrics

    Host: Andrew Birmingham, which-50.com

    • 14 min

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