300 episodes

The #FlipMyFunnel Podcast is a daily podcast hosted by entrepreneur, CMO, and founder of the #FlipMyFunnel movement, Sangram Vajre. On this show, you’ll find a mix of interviews with sales and marketing experts, keynotes from Flip My Funnel events, conversations about staying aligned across an entire organization, fundamental leadership principles, and commentary on great content that’s been published on the Flip My Funnel blog. Ultimately, this podcast is dedicated to helping B2B marketing, sales, and customer success professionals become masters of their craft.

Each episode features topics like: leadership, sales and marketing alignment, account-based marketing (ABM), content marketing, marketing technology (MarTech), B2B marketing, B2B sales, customer success, strategic partnerships, agile marketing, buyer personas, content creation and promotion, social media and more. 301313

The FlipMyFunnel Podcast Sangram Vajre

    • Careers

The #FlipMyFunnel Podcast is a daily podcast hosted by entrepreneur, CMO, and founder of the #FlipMyFunnel movement, Sangram Vajre. On this show, you’ll find a mix of interviews with sales and marketing experts, keynotes from Flip My Funnel events, conversations about staying aligned across an entire organization, fundamental leadership principles, and commentary on great content that’s been published on the Flip My Funnel blog. Ultimately, this podcast is dedicated to helping B2B marketing, sales, and customer success professionals become masters of their craft.

Each episode features topics like: leadership, sales and marketing alignment, account-based marketing (ABM), content marketing, marketing technology (MarTech), B2B marketing, B2B sales, customer success, strategic partnerships, agile marketing, buyer personas, content creation and promotion, social media and more. 301313

    547. 4 Controversial B2B Marketing Trends You Need to Start

    547. 4 Controversial B2B Marketing Trends You Need to Start

    We have some “contrarian” advice for all B2B Marketers, and it comes straight from LinkedIn:
    First piece of advice: The only advantage you can gain is in going against the crowd (be contrarian).
    Second piece of advice: Listen to Peter Weinberg, LinkedIn’s Global Brand Strategy Lead. 
    You may not agree with everything he has to say, but you need to listen anyways: He’s one of the people who’s working behind the scenes, changing the landscape for LinkedIn, where a growing amount of B2B marketing and advertising is taking place.
    (Oh, that contrarian thing came from Peter, by the way.)
    He joined us at #FlipMyFunnel 2018, and it’s all right here.
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    Join Sangram's "Becoming Intentional" newsletter for a 1 min read on how to lead professionally, grow personally, and live fully. Only available on LinkedIn.

    • 23 min
    546. How a Leader Brings About Change and Gets Everyone on Board

    546. How a Leader Brings About Change and Gets Everyone on Board

    A lack of consistency in the marketing community seems to be the only consistency. Change is constantly being thrust upon us and yet we’re still surprised when it shows up at our door. 
    But Ruth Rowan has a different experience with change. She embraces it; she’s a biologist by academic training, started her career in banking, then wound up in publishing until she fell into marketing. Lots of change, and she welcomes it. She also introduces change as the global CMO at Dimension Data. I guess you could call it a dream job. 
    Digital transformation and change in general in any organization is difficult. But Ruth has seldom experienced resistance when leading the charge. Why? Well, that’s exactly it. She starts with why. 
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    Join Sangram's "Becoming Intentional" newsletter for a 1 min read on how to lead professionally, grow personally, and live fully. Only available on LinkedIn.

    • 36 min
    545. The Last Career Guide You'll Ever Need

    545. The Last Career Guide You'll Ever Need

    What if the best career advice you could get came from a comic book? 
    If you haven’t read Daniel Pink’s The Adventures of Johnny Bunko: The Last Career Guide You'll Ever Need, go pick it up right now, and instill these lessons into your life. 
    What are you doing to make yourself the best that you can be? 
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    Join Sangram's "Becoming Intentional" newsletter for a 1 min read on how to lead professionally, grow personally, and live fully. Only available on LinkedIn.

    • 15 min
    544. How to Scale Content Marketing for an ABM Strategy

    544. How to Scale Content Marketing for an ABM Strategy

    Not all accounts are created equal.
    If you really want to scale content marketing, you have to start treating your accounts differently.
    In this episode, Sangram and Kaitlin discuss a blog post from B2B marketing leader Cynthia Stephens about how to scale content marketing for an ABM strategy.
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    Join Sangram's "Becoming Intentional" newsletter for a 1 min read on how to lead professionally, grow personally, and live fully. Only available on LinkedIn.

    • 10 min
    543. Methods, Models, and Metrics of Account-Based Revenue

    543. Methods, Models, and Metrics of Account-Based Revenue

    Trish Bertuzzi with Bridge Group, Inc. discusses why account types matters and techniques to make the most out of your account-based marketing strategy.
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    Join Sangram's "Becoming Intentional" newsletter for a 1 min read on how to lead professionally, grow personally, and live fully. Only available on LinkedIn.

    • 24 min
    542. Is Seth Godin's 5-Step Marketing Framework Right for You?

    542. Is Seth Godin's 5-Step Marketing Framework Right for You?

    If there is one person synonymous with marketing excellence, it is Seth Godin.  
    Godin has written 18 bestselling books including Permission Marketing and Purple Cow. I had the exciting opportunity to discuss his recent book This is Marketing.
    “It's very easy for us to think we live in this mass market world, but we don't. We live in a micro market world,” says Godin. 
    For Godin, marketing is the art of hitting the smallest viable audience. Like developers who attempt to create the minimal viable product to ship, targeting the smallest viable audience forces a marketer to sharpen their messaging to attract just those customers.
    Here’s what we’re unpacking today: The origin of flipping the funnel Positioning as a service Marketing isn’t about marketing spend This is Marketing: The Five-Step Marketing Framework Sangram's Summary Seth’s Challenge

    • 20 min

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