The Poodle to Pitbull Pet Business Podcast Dom Hodgson

Do you have rules your life AND your business by?

Are you ruthless about enforcing these rules and do you communicate them to your clients? 

Most pet business owners have no rules (and no spine) so they end up making bad decisions that negatively impact their future growth and mental health.

After 13 years in the industry Dom has created a non-negotiable 'set-in-stone' list of rules that lead to pet business success for any service based pet business owner, and in episode 346 he shares the first five; 

If you constantly get side-tracked by pointless tasks, and you have no fundamentals that you live by, then this episode will give you the platform for success you are looking for. 

Huge shoutout to our amazing show sponsor PACCC (Professional Animal Care Certification Council) you can find out more about PACCC, and apply to join by clicking here now.
If your website is a leaky bucket, if you aren't collecting email addresses or doing any follow up, and you need to plug automation into your business then you should watch my FREE 'How to automate your pet business' webinar, click here now
To grab a 'hot off the press' copy of my 2024 Pet Business Promotional Calendar then click here now

If you would like a FREE copy of my Doggy Daycare recurring revenue membership blueprint click here
If you run a seven-figure plus pet business and want to book a private consultation with Dom in 2024, then email Beth on beth@petbizwiz.com. Explain what you need help with, tell me a bit about your business, and if I think I can help, if I think we're a good fit, and if I'm excited by the project we'll book a call to discuss further. 
If you want more help and advice from me then you should grab a copy of my brand new book, How to Disnify Your Pet Business, click here to get your copy now
If you aren't ready for a coach but still need help with marketing then you should join the Pet Business Inner Circle, where you can get access to hundreds of trainings and ask Dom anything inside the members only private forum, then click here now
To apply to join Dom's next level Diamond private coaching program click here now

Does your website sucks and you don’t know how to fix it?
Are you sick of running ever faster on the social media treadmill trying to promote your business, and it’s exhausting?
Do you need to add automation to your business, but are you crap with technology and don't know where to start? 

Then it's time to tune in to this weeks special episode which shares the audio from Dom's recent 'How to automate your pet business' webinar.

Tune in to discover; 
Secret #1 - Why your website is a leaky bucket and how to fix it
Secret #2  - How to build an email list of hot prospects that see you as the local pet expert
Secret #3  - How to use automation to plug those holes and turn your website into a pipeline of perfect prospects

Once you get automation plugged into your pet business you'll have a system that consistently, predictably and reliably works behind the scenes to bring new customers to your door, 24/7, 365 days a year.

If you want to fast-track your progress you should grab the launch offer of PetBizSuite click here now 

Huge shoutout to our amazing show sponsor PACCC (Professional Animal Care Certification Council) you can find out more about PACCC, and apply to join by clicking here now.

To grab a 'hot off the press' copy of my 2024 Pet Business Promotional Calendar then click here now

If you would like a FREE copy of my Doggy Daycare recurring revenue membership blueprint click here
If you run a seven-figure plus pet business and want to book a private consultation with Dom in 2024, then email Beth on beth@petbizwiz.com. Explain what you need help with, tell me a bit about your business, and if I think I can help, if I think we're a good fit, and if I'm excited by the project we'll book a call to discuss further. 
If you want more help and advice from me then you should grab a copy of my brand new book, How to Disnify Your Pet Business, click here to get your copy now
If you aren't ready for a coach but still need help with marketing then you should join the Pet Business Inner Circle, where you can get access to hundreds of trainings and ask Dom anything inside the members only private forum, then click here now
To apply to join Dom's next level Diamond private coaching program click here now

Is your pet business website a waste of digital space, that FAILS to bring in new clients?

Every few years do you spend thousands on a brand new shiny website, but your results NEVER improve? 

Is your website failing to attract and convert ideal clients, and are you clueless about what a  'good' website should look like? 

You aren't alone...

Most pet business websites are an overwhelming 'hot-mess' that confuses and overwhelms a website visitor. 

They have too many buttons, too many options, and not enough structure and focus, which means most of the dog owners (and potential clients) who visits your website, end up leaving, and many will end up in the arms of your competition. 

To help you get a better understanding of what a great website looks like, this week I'm sharing the 7 deadly website mistakes that are stopping you from spreading the word about your amazing service. 

Tune in to discover; 
Navigating No Man's Land: Learn how a cluttered website with no focus, dilutes your message and confuses visitors. Pain Points Unaddressed: Uncover the power of speaking directly to your client's struggles and how it can dramatically increase engagement. Differentiation Dilemma: Discover why standing out in the crowded pet business market is non-negotiable and how to achieve it. Readability and Engagement: Tips on ensuring your website is accessible and compelling to your target audience. Call-to-Action Clarity: Master the art of crafting compelling calls-to-action (CTAs) that guide your visitors towards making a booking or inquiry with confidence. If you action the key learnings from this episode you'll quickly turn your haphazard collection of pictures, pixels and buttons into a perfect 'funnel' that positions your service as the natural choice, AND moves the webiste visitor closer to the sale. 

If you found all this intriguing and you know you have a sucky website, then you need to sign up for the FREE live webinar I'm delivering on April 11th,

It's called 'How to Automate Your Pet Business', and if your website is a leaky bucket, if you aren't collecting emails or doing any follow up, and you wish you had a marketing system to help you consistently attract new clients then you need to be on this webinar. 

Click here to reserve your place on the webinar now.

Huge shoutout to our amazing show sponsor PACCC (Professional Animal Care Certification Council) you can find out more about PACCC, and apply to join by clicking here now.

To grab a 'hot off the press' copy of my 2024 Pet Business Promotional Calendar then click here now

If you would like a FREE copy of my Doggy Daycare recurring revenue membership blueprint click here
If you run a seven-figure plus pet business and want to book a private consultation with Dom in 2024, then email Beth on beth@petbizwiz.com. Explain what you need help with, tell me a bit about your business, and if I think I can help, if I think we're a good fit, and if I'm excited by the project we'll book a call to discuss further. 
If you want more help and advice from me then you should grab a copy of my brand new book, How to Disnify Your Pet Business, click here to get your copy now
If you aren't ready for a coach but still need help with marketing then you should join the Pet Business Inner Circle, where you can get access to hundreds of trainings and ask Dom anything inside the members only private forum, then click here now
To apply to join Dom's next level Diamond private coaching program click here now

This weeks guest is expert reactive dog trainer, Nick McMechan. 

Nick grew up near Edinburgh where spent a childhood walking, or being walked by, his own and his neighbours dogs. He graduated from university, and after a number of different jobs ended up in retail. 

During this time he got into dog training as a hobby, and this led to him competing in working trails with his dogs Lady and Max. Max developed some reactivity issues which forced Nick to learn more about dog behaviour, and eventually qualify as a trainer himself. 

In January 2019 he took redundancy from Boots, and started his dog walking business, just a few weeks before the pandemic!

The subsequent lockdowns and lots of dog owners working from home, meant Nick business was slow to grow. He struggled to get clients and was charging low-prices. He then added training services, again charging low-prices and was working ever longer hours. He started dipping into his savings, which led to the breaking point for his fledgling business.
Tune in to discover how Nick upped his prices, ditched the dog walking, and went all in with his mission for helping reactive dog owners; 
How Nick created his own newsletter and got local newspaper, and national radio coverage, which helped build his reputation.  Why just adding new services won't make you more money IF you aren't charging high enough prices How to easily get media coverage to position you as an expert pet professional. How consistent follow up will help convince dog owners in your town you are the right dog trainer for them Why putting your personality into your marketing helps you attract more ideal clients who are aligned with your values. How Nick transitioned from dog walking to training AND from low-priced to premium priced! Something anyone can do... Thanks to Nick for being so honest and open, and for sharing his struggles with pricing and his winning media strategy.

You can find out more about Nicks business by clicking here 
Dom is doing a FREE live webinar on April 11th called 'How to Automate Your Pet Business'.

If your website is a leaky bucket, if you aren't collecting emails or doing any follow up, and you wish you had a marketing system to help you consistently attract new clients then you need to be on this webinar. 

Click here to reserve your place now.

Huge shoutout to our amazing show sponsor PACCC (Professional Animal Care Certification Council) you can find out more about PACCC, and apply to join by clicking here now.

To grab a 'hot off the press' copy of my 2024 Pet Business Promotional Calendar then click here now

If you would like a FREE copy of my Doggy Daycare recurring revenue membership blueprint click here
If you run a seven-figure plus pet business and want to book a private consultation with Dom in 2024, then email Beth on beth@petbizwiz.com. Explain what you need help with, tell me a bit about your business, and if I think I can help, if I think we're a good fit, and if I'm excited by the project we'll book a call to discuss further. 
If you want more help and advice from me then you should grab a copy of my brand new book, How to Disnify Your Pet Business, click here to get your copy now
If you aren't ready for a coach but still need help with marketing then you should join the Pet Business Inner Circle, where you can get access to hundreds of trainings and ask Dom anything inside the members only private forum, then click here now
To apply to join Dom's next level Diamond private coaching program click here now

Is your pet business website a waste of time? 

Is it merely a collection of pretty pictures and pixels, that is failing to convert website visitors into clients?  

Is a lack of structure on your homepage sending website visitors into the arms of your competitors?

You aren't alone. Most pet business websites DON'T do the job they were designed for, which is to bring YOU more business. 

So, in this episode Dom shares how you can turn your leaky bucket website, into a funnel that attracts ideal clients, convinces them of your expert status, collects their contact details, so you can follow up with email. 

This process will dramatically improve the effectiveness of your online storefont. 

Tune in to discover;

Crufts Calamity - How Dom noticed a HUGE marketing mistake at the worlds biggest dog show

Event Effectiveness - Discover how one of Dom's clients collected hundreds of leads at a local dog event

Fortune in Follow-Up - Why collecting contact details of your website visitors is priority number #1

Pet Biz Funnel Hacker - The simple way to implement a funnel that leads perfect clients to your door.

Sales Engine for Your Pet Biz - How investing in a CRM can help with all the automation your business needs

Want to learn more about automating your marketing? 

Then click here to download The Automatic Pet Business, a FREE digital marketing blueprint. 

Huge shoutout to our amazing show sponsor PACCC (Professional Animal Care Certification Council) you can find out more about PACCC, and apply to join by clicking here now.

To grab a 'hot off the press' copy of my 2024 Pet Business Promotional Calendar then click here now

If you would like a FREE copy of my Doggy Daycare recurring revenue membership blueprint click here
If you run a seven-figure plus pet business and want to book a private consultation with Dom in 2024, then email Beth on beth@petbizwiz.com. Explain what you need help with, tell me a bit about your business, and if I think I can help, if I think we're a good fit, and if I'm excited by the project we'll book a call to discuss further. 
If you want more help and advice from me then you should grab a copy of my brand new book, How to Disnify Your Pet Business, click here to get your copy now
If you aren't ready for a coach but still need help with marketing then you should join the Pet Business Inner Circle, where you can get access to hundreds of trainings and ask Dom anything inside the members only private forum, then click here now
To apply to join Dom's next level Diamond private coaching program click here now

Most dog trainers struggle to get and keep clients, so they end up with a revolving door of customers that leads to a feast and famine business with no stability or structure. 

This eventually leads to overwhelm, burnout and a low income operation, that does little more than pay for their dog training seminar habit.

That is definitely NOT the kind of business that this weeks guest Adam Delderfield has built...

Adam has a niched 'puppy' training business that has upsells, cross-sells, and even continuity income with an online 'club' that his puppy clients graduate to..

Tune in as he shares the secrets of his success, that have enabled him to build a six-figure 'side hustle' dog training business, whilst also working in a full time job (where he manages 4 teams, 24 people, and at home has three kids, two dogs and a cat!)

If you want to discover how to create a dog training business that has a BIG impact in your dog own community, AND brings in a great income then this episode is a must listen. 

To find out more about Adam's amazing business click here 
Adam is one of the speakers at IMPACT 24, to grab an early bird ticket for the Pet Business Success Summit, click here 
Huge shoutout to our amazing show sponsor PACCC (Professional Animal Care Certification Council) you can find out more about PACCC, and apply to join by clicking here now.

To grab a 'hot off the press' copy of my 2024 Pet Business Promotional Calendar then click here now

If you would like a FREE copy of my Doggy Daycare recurring revenue membership blueprint click here
If you run a seven-figure plus pet business and want to book a private consultation with Dom in 2024, then email Beth on beth@petbizwiz.com. Explain what you need help with, tell me a bit about your business, and if I think I can help, if I think we're a good fit, and if I'm excited by the project we'll book a call to discuss further. 
If you want more help and advice from me then you should grab a copy of my brand new book, How to Disnify Your Pet Business, click here to get your copy now
If you aren't ready for a coach but still need help with marketing then you should join the Pet Business Inner Circle, where you can get access to hundreds of trainings and ask Dom anything inside the members only private forum, then click here now
To apply to join Dom's next level Diamond private coaching program click here now