68 episodes

The Recipe for SEO Success podcast helps you expand your understanding of all things Search Engine Optimisation and learn from experts you can trust.
Listen to award winning SEO copywriting and Consultant Kate Toon chat with her expert guests about all things Google including:
-Optimisation tips and techniques
-The latest SEO news and updates
-Real life SEO case studies and critiques
-Focus on different aspects of SEO from link building and local to ecommerce and engagement.

The Recipe For SEO Success Show Kate Toon SEO copywriter and SEO Consultant

    • Marketing

The Recipe for SEO Success podcast helps you expand your understanding of all things Search Engine Optimisation and learn from experts you can trust.
Listen to award winning SEO copywriting and Consultant Kate Toon chat with her expert guests about all things Google including:
-Optimisation tips and techniques
-The latest SEO news and updates
-Real life SEO case studies and critiques
-Focus on different aspects of SEO from link building and local to ecommerce and engagement.

    Webinar 101: How webinars can boost your business with Omar Zenhom (NEWBIE)

    Webinar 101: How webinars can boost your business with Omar Zenhom (NEWBIE)

    Webinars. I've done a few before, but I must admit I've never quite been 100% sure if they work.

    Are they the secret to wonderful lead generation or are they a little bit worn out and not working quite as well as they used to?

    Well, today I'm honoured to have Omar's Zenhom from WebinarNinja on the show, to give us the lowdown on webinars for beginners, and also some tips for the more advanced amongst us.

    • 41 min
    What happens when everybody's website is fixed with Jono Anderson (NEWBIE)

    What happens when everybody's website is fixed with Jono Anderson (NEWBIE)

    Today I’m talking with Jono Alderson. Jono is a digital strategist at Yoast and also a bit of a wise old sage in the world of SEO, he’s not actually that old, but he has an air of Doctor who about him if you ask me.

    So today on the podcast I wanted to ask Jono a big question. We’re all working on our websites, right? Some DIY, some splashing big bucks, the platforms are working to improve, the plugins, the browsers, the search engine.

    So what actually happens when all our websites are fixed?

    • 42 min
    How to win featured snippets: the Ultimate Guide with Britney Muller (NEWBIE)

    How to win featured snippets: the Ultimate Guide with Britney Muller (NEWBIE)

    Tune in to learn:

    What are featured snippets
    Types of snippets (old and new)
    What triggers Google to show a featured snippet
    Benefits beyond ‘position zero’
    How being featured relates to traffic and click-through
    Why voice search is important
    How to get there, and make it ‘work’ for you

    • 40 min
    How to launch and run a successful online course with Sam Winch (NEWBIE)

    How to launch and run a successful online course with Sam Winch (NEWBIE)

    Tune in to learn:

    How to leverage your existing content
    How to make your content easy to consume
    Why getting the damn thing “online” is the hardest part of launching your online course
    What’s the “right” opt-in for your course
    Live launch vs evergreen course
    How much support your course needs to give
    How to price your course
    Why perfection isn’t necessary but basic requirements must be met

    • 45 min
    Reality SEO: Amy Annetts: How to be a truly holistic marketer (REALITY)

    Reality SEO: Amy Annetts: How to be a truly holistic marketer (REALITY)

    In my Reality SEO series, I interview REAL LIFE HUMANS who’ve changed their digital marketing for good and used simple techniques to transform their business and brand.


    These shorter episodes will include practical DOABLE advice and tips from people just like you.

    Find out why Amy Annetts, already a successful business marketer, decided she had to learn SEO, what were her biggest learnings and her two top tips for small businesses. 

    • 16 min
    Reality SEO: Belinda Austin: Know yourself. Know your audience. Build your brand. (REALIITY)

    Reality SEO: Belinda Austin: Know yourself. Know your audience. Build your brand. (REALIITY)

    In my Reality SEO series, I interview REAL LIFE HUMANS who’ve changed their digital marketing for good and used simple techniques to transform their business and brand.

    These shorter episodes will include practical DOABLE advice and tips from people just like you.

    Kate Toon chats with Belinda Austin Marketing manager of 6ft6 wines about how to build a brilliant brand with SEO. 

    • 20 min

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