61 episodes
The Rural Sales Show St John Craner
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- Business
This podcast helps rural business owners, sales managers and reps be more productive and profitable by sharing insightful and intelligent conversations with guests who are at the top of their game. So if you are a rural company or rural marketing professional that wants to profit more, this show is made just for you.
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#61 Mastering The Art Of Rural Sales Psychology – Farm4Profit Podcast
I recently was invited to appear on the very popular Farm4Profit podcast with hosts Dave and Tanner to talk about the science behind rural sales psychology.
I share some tips that I teach my students so listen up and take lots of notes like Dave did if you want a masterclass in how to make more rural sales.
Thanks to Dave and Tanner for having me on their fantastic show. Make sure you follow them!
Show Notes:
Farm4Profit shows link Spotify and Apple Podcast
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Want to make more rural sales? Get your FREE copy of “How To Succeed In Rural Sales” Ebook here
Connect with or Follow me on LinkedIn
Subscribe to my weekly rural sales email (which goes out to 3500+ rural sales professionals worldwide) here
To join our private Facebook Group where we share a ton of free rural sales and lead-generation tools almost daily join here
For details on our training programmes you can check out what we do for sales teams with our Rural Sales Success™ programme here or for managers with our Rural Sales Manager Mastery™ programme here
For more on us, what we do and who we work with: www.ruralsalessuccess.com or www.agrarian.co.nz -
#60 Perfecting The Art Of Persuasive Writing w/ Ross O’Lochliann
"Be in the mind of your market.”
This week we speak to my good Irish friend and buddy Ross O’Lochliann who teaches and specialises in copywriting, marketing and persuasive writing.
Ross takes us through his 5 steps to find your Golden Prospect which is utter gold in itself so make sure you listen carefully and take notes.
We also talk about where good insights come from the power of observation and paying attention to the conversations you have with customers.
Ross also recently made a public pledge to be 100% human ie. his content is not AI/Chat GPT created. Ross writes from his soul and true self and suggests you do too as there is only one of you and everyone else is taken!
Whatever you right must reward your reader and be worth reading and worth following. And always write on the regular.
This was a great conversation and a ton of tips for you if you want to improve how you connect and build better relationships with future customers.
Show Notes:
To download and access many of Ross’s free resources visit:
www.openeverydaybook.com
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Want to make more rural sales? Get your FREE copy of “How To Succeed In Rural Sales” Ebook here
Connect with or Follow me on LinkedIn
Subscribe to my weekly rural sales email (which goes out to 3500+ rural sales professionals worldwide) here
To join our private Facebook Group where we share a ton of free rural sales and lead-generation tools almost daily join here
For details on our training programmes you can check out what we do for sales teams with our Rural Sales Success™ programme here or for managers with our Rural Sales Manager Mastery™ programme here
For more on us, what we do and who we work with: www.ruralsalessuccess.com or www.agrarian.co.nz -
#59 Sell The Way You Buy w/ David Priemer
David is a sales scientist, lecturer, author and speaker who wrote a brilliant book called Sell The Way You Buy which you all need to go out and buy right now.
I got David on the show to talk about the science and data he has synthesised over many years that helps sellers sell.
We talk about the science of self-disclosure and how we improve the feeling and experience of buyers when dealing with sellers. David also talks about the importance of disassociation and detachment from the outcome of sales so you can be better received and complied with as a seller.
David is world-class at what he does so I recommend you listen to this one and follow him on LinkedIn (link below) and his many resources which he generously and freely shares.
This was a GREAT conversation which I enjoyed. I hope you enjoy it too.
Show Notes:
To connect with David on LinkedIn click here
To know more about what David does check here
Buy his book here
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Want to make more rural sales? Get your FREE copy of “How To Succeed In Rural Sales” Ebook here
Connect with or Follow me on LinkedIn
Subscribe to my weekly rural sales email (which goes out to 3500+ rural sales professionals worldwide) here
To join our private Facebook Group where we share a ton of free rural sales and lead-generation tools almost daily join here
For details on our training programmes you can check out what we do for sales teams with our Rural Sales Success™ programme here or for managers with our Rural Sales Manager Mastery™ programme here
For more on us, what we do and who we work with: www.ruralsalessuccess.com or www.agrarian.co.nz -
#58 Mastering Rural Storytelling w/ Emmy Koeleman
Emmy is a animal scientist, journalist, author blogger and speaker who specialises in helping rural companies – and especially as animal nutrition companies – tell their story better.
We talk about how you create a unique and different story, where it comes from, the do’s and don'ts of corporate communications, and most importantly the DNA and dialect of your brand voice.
Show Notes:
To connect with Emmy on LinkedIn click here
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Want to make more rural sales? Get your FREE copy of “How To Succeed In Rural Sales” Ebook here
Connect with or Follow me on LinkedIn
Subscribe to my weekly rural sales email (which goes out to 3500+ rural sales professionals worldwide) here
To join our private Facebook Group where we share a ton of free rural sales and lead-generation tools almost daily join here
For details on our training programmes you can check out what we do for sales teams with our Rural Sales Success™ programme here or for managers with our Rural Sales Manager Mastery™ programme here
For more on us, what we do and who we work with: www.ruralsalessuccess.com or www.agrarian.co.nz -
#57 Tools For The Top Paddock w/ Kane Brisco
“How long do you need to suffer for?”
“The frame is more important than the picture”
Kane Brisco is a Taranaki dairy farmer, author and coach of Farm Fit NZ.
Kane published a book (link below) 2 years ago which is brilliant so I got him on the show to share why he wrote it and what other rural men and women can learn from it.
We talk about the mistakes Kane sees rural men make inc. a lack of self-awareness and in his case being too proud to ask for help (he did eventually with a farm consultant). We also talk about the connection between body and mind, the importance of self-care, having a purpose, smelling the roses, connecting with nature and people, the legacy you want to leave and why exercise creates energy even when you don’t feel like it.
Since reading his book I’ve wanted to talk to Kane for a while. You’ll get a ton from this episode if you listen with an open mind.
Awareness is key. Enjoy.
Show Notes:
Email Kane (farmfitnz@hotmail.com)Connect with him on Instagram: Farm Fit NZ To buy his brilliant book here
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Want to make more rural sales? Get your FREE copy of “How To Succeed In Rural Sales” Ebook here
Connect with or Follow me on LinkedIn
Subscribe to my weekly rural sales email (which goes out to 3500+ rural sales professionals worldwide) here
To join our private Facebook Group where we share a ton of free rural sales and lead-generation tools almost daily join here
For details on our training programmes you can check out what we do for sales teams with our Rural Sales Success™ programme here or for managers with our Rural Sales Manager Mastery™ programme here
For more on us, what we do and who we work with: www.ruralsalessuccess.com or www.agrarian.co.nz -
#56 Understanding Comes Before Selling (Andy Paul Win Rate podcast feature)
This week I’m doing something different. I wanted to share a podcast I was very fortunate to guest on with our previous guest Andy Paul. Andy runs a very successful coaching company in the US and is one of the top US sales coaches in his country. His Win Rate Podcast is in the top 1% of all sales podcasts globally and the podcast itself is in the top 10% of all podcasts.
We talk as a panel about the importance of signalling psychological safety both with buyers but also as managers managing reps.
When we do this we create the right conditions for a sale because our buyer feels safe and will be more vulnerable with us so we learn more through a deeper, richer conversation.
Andy is world-class at what he does so I recommend you listen to this one and follow him and his show (links below).
Show Notes:
Win Rate Podcast Show
Spotify
Apple
To find out more about Andy, read his blogs or buy his books: www.andypaul.com
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Want to make more rural sales? Get your FREE copy of “How To Succeed In Rural Sales” Ebook here
Connect with or Follow me on LinkedIn
Subscribe to my weekly rural sales email (which goes out to 3500+ rural sales professionals worldwide) here
To join our private Facebook Group where we share a ton of free rural sales and lead-generation tools almost daily join here
For details on our training programmes you can check out what we do for sales teams with our Rural Sales Success™ programme here or for managers with our Rural Sales Manager Mastery™ programme here
For more on us, what we do and who we work with: www.ruralsalessuccess.com or www.agrarian.co.nz