100 episodes

Are you ready to level up your LinkedIn? Join Louise Brogan for this weekly podcast where she shares her best advice and tips for using LinkedIn to make more profit in your business. As the serious social media network, LinkedIn can help you to build a valuable network of contacts, clients and customers. From LinkedIn profile tips, content creation, using InMail to articles, Company Pages and more. Join Louise for the Linking in with Louise Podcast and find out how you can level up your LinkedIn.

LinkedIn with Louise Linking in with Louise

    • Marketing

Are you ready to level up your LinkedIn? Join Louise Brogan for this weekly podcast where she shares her best advice and tips for using LinkedIn to make more profit in your business. As the serious social media network, LinkedIn can help you to build a valuable network of contacts, clients and customers. From LinkedIn profile tips, content creation, using InMail to articles, Company Pages and more. Join Louise for the Linking in with Louise Podcast and find out how you can level up your LinkedIn.

    How to be a guest expert on podcasts with Julie Fry

    How to be a guest expert on podcasts with Julie Fry

    Have you ever thought about being a guest on someone’s podcast? Would you like to increase your visibility by sharing your expertise on someone’s show but aren’t sure about the best way to reach out to a podcast host? 
    Then tune into this episode! 
    This week on the podcast, I interview Julie Fry, who is the founder of Your Expert Guest, a podcast guest strategy and booking agency, where she helps experts share their message on podcasts to reach larger audiences and grow their business. Passionate about creating meaningful connections, Julie supports business owners and experts to leverage podcast guesting as a visibility, brand awareness, and lead generation tool. 
    In this episode, Julie shares her best tips on what to do and NOT do when you reach out to a podcast guest or when you’re invited for an interview by a host. The key is to put yourself in the shoes of the listeners and think about how you can be a resource for the host and add value to their audience. If you’re a podcast host, Julie also shares valuable advice on how to select your guests and explains why it’s good practice to ask them to rate and review your show. If you want to find out why being a podcast guest should be part of your marketing strategy, this is an episode you won’t want to miss!    You will learn…
    Why guest podcasting is one of the best marketing strategies out there and what the benefits of being a guest on someone’s podcast show are.  What to do to become a great podcast guest. What things you shouldn’t do when you’re invited as a guest on someone’s podcast.  About Julie
    If you’d like to connect with Julie you can find her on her website or on LinkedIn. And if you’d like to take Julie’s FREE quiz to find out if you could leverage podcast interviews to grow your visibility, you can do so here. 
    If you’re a podcaster and would like some FREE guest recommendations or would like Julie to share your show on her social media channels, fill in Julie’s form here. 
    Resources mentioned in the episode
    Selling through relationships with Nikki Raush (podcast episode).
    The pumpkin plan, by Mike Michalowicz (book). 
    Do you want to learn more about using LinkedIn for business? 
    If you want my help to leverage LinkedIn to raise your profile, check out LinkedIn Learner Lab – my group coaching and membership program to help you create an effective LinkedIn strategy and start building your network on LinkedIn. 
    This is perfect for you if you want to get to grips with LinkedIn and have regular access to me – you can ask questions any time and come along to our group calls twice a month. The program also includes 6 training modules (each consisting of 4 to 5 bite-sized videos) and teaches you everything you need to know to use LinkedIn as a lead generation tool for your business. 
    And if you want to work with me on a 1-to-1 basis, every month I offer a maximum of four LinkedIn VIP Intensive private coaching sessions. These 3-hour sessions are perfect for you if you want some help to optimise your LinkedIn profile, build a content strategy plan and learn how to use LinkedIn to generate leads and sales.  
    Download my FREE LinkedIn guide
    Would you like to learn about the 4 exact steps you need to take to get success on LinkedIn, no matter what type of business you run? Then download my FREE 10-page LinkedIn guide here. 
    More about me
    If you found this episode useful, come and join Julie and I on Friday 7th August at 6pm BST for our LinkedIn live catch up. And if you can’t watch us live, you’ll also find the recording on my YouTube channel. 
    And if you enjoy the show, I’d be very grateful if you could share it with at least another person and leave me a review on iTunes. And if you haven’t subscribed yet, why not?
    Before you go, do you have any questions on this episode or on Link

    • 43 min
    Building your brand on LinkedIn with Lucy Eckley

    Building your brand on LinkedIn with Lucy Eckley

    Do you struggle to create a marketing plan for your business? Would you like to share content but have no idea where to start?

    Then tune into this episode to find out how your brand story can help. 

    This week on the podcast, I interview Lucy Eckley, who is the founder of Build your Brand Story.

    After a career working in financial services and specialising in Internal Communications, Lucy now helps independent consultant to build a unique brand story, so they can stand out in their industry, get hired by their ideal clients, and grow their expert status.


    Lucy believes that by being strategic and having clarity around your message, you can attract more of your ideal clients.

    So if you’ve worked in a corporate career in the past but now run your own business and you’d like to learn how to articulate to your ideal clients why they should hire you and what value you bring to the table, Lucy can help you do exactly that.

    Your brand story gives you a clear framework about who you are, why your business exists, what you do, and how you help. Once you’ve mapped it all out, you can use it on LinkedIn, on your website, for networking purposes,and wherever you market your business.


    In this episode, Lucy and I talk about how you can use your story brand specifically on LinkedIn to attract and connect with the types of clients you want to work with.

    If you’d like to find out how having a clear framework and a strategic approach to communicating with your ideal clients can help your business, don’t miss this episode!

    You will learn…

    About the two key steps to creating a strong brand story framework. Why talking about yourself on the About page of your website and on your LinkedIn profile is a mistake! How your brand story (and reviewing it and tweaking it) can help your business thrive during the pandemic.  
    About Lucy
    If you’d like to connect with Lucy, you can find her on LinkedIn or via her website. Lucy is currently running a FREE 7-day mini course to start building your story in 10 minutes a day. If you’re an
    independent consultant and would like to attract clients you love working with and become the go- to expert in your industry, check out Lucy’s course. You can find it here.

    Resources mentioned in this episode:

    The Pumpkin Plan, by Mike Michalowicz (book).
    Build your brand story with Lucy Eckley (podcast episode).
    Empowering your brand through PR with Amanda Berlin (podcast episode).

    Do you want to learn more about using LinkedIn for business?
    If you want my help to leverage LinkedIn to raise your profile, check out LinkedIn Learner Lab –the group coaching and membership program designed to help YOU create an effective LinkedIn strategy and start
    building your network on LinkedIn.

    This is perfect for you if you want to get to grips with LinkedIn and want to have regular support and accountability – we host two monthly office hours for Q&A.

    The program also includes 6 training modules (each consisting of 4 to 5 bite-sized videos) and teaches you everything you need to know to use LinkedIn as a lead generation tool for your business.

    if you want to work with me on a 1-to-1 basis, every month I offer a maximum of four LinkedIn VIP Intensive private coaching sessions.


    Download my FREE LinkedIn guide
    Would you like to learn about the 4 exact steps you need to take to get success on LinkedIn, no matter what type of business you run? Then download my FREE 10-page LinkedIn guide here.


    If you found this episode useful, come and join Lucy and me on Friday 24 th July 2020 at 2pm BST for our LinkedIn live catch up.
    If you enjoy the show, please subscribe and leave a review so I can read it out on the next episode. 

    • 45 min
    How to get publicity for your business with Amanda Berlin

    How to get publicity for your business with Amanda Berlin

    How to tell your business story in the media with Amanda Berlin 
    Do you struggle to explain what you do? Do you feel you’re not working with the right types of clients and would like to find more effective ways to be visible and reach out to your ideal customers? 
    Then tune into this episode! 
    This week on the podcast, I interview Amanda Berlin, who is a visibility and business consultant for entrepreneurs. Amanda works with clients on holistic visibility to help them grow their business and impact based on tactics employed during her 12 years in the corporate PR world, guiding strategy for major brands. Amanda and her clients have been featured in all types of media — from Business Insider to Entrepreneur on Fire and WNYW Fox 5 to Bustle.com. She’s the host of The Empowered Publicity Podcast and loves arming soul-powered business owners with the ideas and skill-set they need to go from hidden industry gems to recognizable trusted experts. 
    In this episode, Amanda shares her own journey from leaving the corporate world to setting up her own business with the purpose of making a bigger impact on people’s lives. Today, Amanda helps clients to form collaborations and alliances, build concrete and genuine connections, pitch to the media and employ the PR tactics that align with her clients’ individual business goals. If you’re interested in getting PR coverage for your business (whether it’s TV, radio, podcasts, online publications, national newspapers and magazines, etc.) and want to do that in a way that makes sense for you and your business, this is an episode you won’t want to miss!    You will learn…
    Why it’s important to tell your business story in a way that interests and relates to your audience AND that is palatable to the media.  Why podcasts are the most effective media to generate a deeper connection with listeners or to get in front of a new audience.  Why you should always understand your business goals and create a strategy BEFORE you decide on what PR tactics to employ – different aims call for different platforms and different types of publicity!  About Amanda
    If you’d like to connect with Amanda, you can find her on her website – click on the Connect tab and you can send an email straight to Amanda’s inbox. And if you’re ready to make new profitable and meaningful connections, you can join Amanda’s FREE 5-day Connect Fest challenge. Over the course of 5 days, Amanda shares templates and ideas for emails to send to contacts you’ve lost touch with or to people you admire and want to build a connection with. 
    You can also tune in to Amanda’s podcast – The Empowered Publicity. 
    Resources mentioned in the episode
    My articles on Social Media Examiner:
    How to Use LinkedIn Events to Promote Online or In-Person Events. How to Use LinkedIn to Build a Powerful Network.  How to Create LinkedIn Articles That People Will Read and Share.  Do you want to learn more about using LinkedIn for business? 
    If you want my help to leverage LinkedIn to raise your profile, check out LinkedIn Learner Lab – my group coaching and membership program to help you create an effective LinkedIn strategy and start building your network on LinkedIn. 
    This is perfect for you if you want to get to grips with LinkedIn and have regular access to me – you can ask questions any time and come along to our group calls twice a month. The program also includes 6 training modules (each consisting of 4 to 5 bite-sized videos) and teaches you everything you need to know to use LinkedIn as a lead generation tool for your business. 
    And if you want to work with me on a 1-to-1 basis, every month I offer a maximum of four LinkedIn VIP Intensive private coaching sessions. These 3-hour sessions are perfect for you if you want some help to optimise your LinkedIn profile, build a content stra

    • 45 min
    Repurposing your content for LinkedIn, with Amy Woods

    Repurposing your content for LinkedIn, with Amy Woods

    Do you create marketing content for your business? Do you spend hours and hours of your week working on it? Perhaps you work with a number of skilled freelancers and wish you could hand over
    your content creation to one company for them to take care of the rest?

    This week on the podcast, I interview repurposing expert, speaker and author Amy Woods.
     
    Amy is the owner of Content 10x, a creative agency that specialises in content repurposing. Amy and her team work with business owners who embrace content marketing and want to make the most of each piece of content they produce without having to spend hours doing the work themselves.
    In this episode, Amy talks about why her agency is now niching down on LinkedIn to help their clients become leads and authorities in their industry.
    If you want to become a leading voice on LinkedIn but also reach a wider audience through YouTube, your website, or a podcast show, Content 10x can make it happen for you while taking a weight off your to-do list and saving you tonnes of time, so you can focus on the tasks that bring money into your business.

    You will learn…
    1. How to maximise every piece of content you produce and why video should be the central
    focus of your content creation efforts.
    2. Why it’s important to take the calculated risk to invest in the business you want, rather than the business you have right now – invest in content creation and repurposing, and leads and
    sales will come in!
    3. How you could use longer LinkedIn videos (or ‘events’) to invite and interview guests and encourage more people to watch and engage with your live videos.

    About Amy
    If you’d like to connect with Amy, you can find her on her website, on LinkedIn, Facebook, and Instagram.
     
    And if you’d like to purchase Amy’s book – Content 10x: More Content, Less Time, Maximum Results, you can find it here.

    Previous guests mentioned in this episode
    Making Your Mark Online with Jammy Digital
    How to do live video with confidence with Ian Anderson Gray
    Do you want to learn more about using LinkedIn for business?


    Visit www.socialbeeni.com/webinar for a free 25 minute training on LinkedIn for Business. 

    • 28 min
    How to use LinkedIn Live for livestreaming

    How to use LinkedIn Live for livestreaming

    What is LinkedIn live? Does everyone have it? And what’s the difference between LinkedIn live and LinkedIn video? 

    This week on the podcast, I talk about the importance of creating video content on LinkedIn. This can be done through LinkedIn live – LinkedIn’s live streaming service – or through LinkedIn videos that you can pre-record, edit, and upload onto the platform or record directly on your smartphone using the LinkedIn app.  

    LinkedIn live is an application-only service that not all users currently have access to, so if you haven’t applied yet, in this episode I explain why you should and give you plenty of details on how to use the service via the third-party software StreamYard once LinkedIn grants you access. If you’re wondering whether you should apply through your LinkedIn company page or your personal profile, if you want to find out how to pull your viewers’ comments onto the screen so you can engage with them, or if you want to know exactly how to use your background, this is the perfect episode for you. 

    You will learn…

    Why you should apply for LinkedIn live (more than once!) and how to fast-track the processing of your application.  How to use the paid version of StreamYard (third-party software) to go live on LinkedIn – plus, I share my best tips on how to plan and prepare for your LinkedIn live in advance.  Why it’s important to be consistent with your LinkedIn live content and how to encourage your audience to join in and watch.  How to find out what to talk about on your LinkedIn live sessions.   How to notify your network about you going live on LinkedIn and how/why you should check your analytics.  
    Resources mentioned in the episode

    StreamYard – third-party software that allows you to go live on LinkedIn. 

    They Ask You Answer, by Marcus Sheridan – book. 

    Using LinkedIn polls to survey your audience – see What type of questions would you like to see/hear on LinkedIn live? 

    Headliner – app for adding subtitles/captions to your videos. 

    Do you want to learn more about using LinkedIn for business? 

    If you want my help to leverage LinkedIn to raise your profile, check out LinkedIn Learner Lab – my group coaching and membership program to help you create an effective LinkedIn strategy and start building your network on LinkedIn. 

    This is perfect for you if you want to get to grips with LinkedIn and have regular access to me – you can ask questions any time and come along to our group calls twice a month. The program also includes 6 training modules (each consisting of 4 to 5 bite-sized videos) and teaches you everything you need to know to use LinkedIn as a lead generation tool for your business. 

    And if you want to work with me on a 1-to-1 basis, every month I offer a maximum of 4 LinkedIn VIP Intensive private coaching sessions. These 3-hour sessions are perfect for you if you want some help to optimise your LinkedIn profile, build a content strategy plan and learn how to use LinkedIn to generate leads and sales.  

     

    • 22 min
    How to make LinkedIn work for your business no matter your niche, with Amanda Richardson

    How to make LinkedIn work for your business no matter your niche, with Amanda Richardson

    Do you think your business is too niche for LinkedIn? Do you hold off using the platform because you don’t think it will work for the type of business you run?

    Time to think again!
    This week on the podcast, I interview US-based Culinary Brand and Anniversary photographer Amanda Richardson. Amanda helps culinary professionals (and personal private chefs in particular) who want to strategically grow their brand through the art of photography.

    Amanda’s story is fascinating – with a background as a chef, she re-trained and pivoted her career several times. By combining her love for food and wine with photography, she first learnt how to take photos of food
    before training in how to photograph people too.

    In this episode, Amanda shares exactly how she used her unique passions and skills to identify a specific set of ideal clients and serve their needs. By becoming a skilled photographer of both food and people, Amanda is able to help her clients showcase their culinary creations as part of their
    personal brand. Tune in to find out how, by sharing content on LinkedIn that’s strategically targeted to her audience, Amanda’s been able to grow her network and become a well-known professional in her specific niche.

    You will learn…

    Why it’s important to be able to empathise and sympathise with the unique needs of your clients. How to make sure your LinkedIn headshot stands out. How to use LinkedIn articles to connect and engage with more of your ideal customers and clients.
    About Amanda
    If you’d like to connect with Amanda, you can find her on her website, on LinkedIn, and Facebook.


    Resources mentioned in the episode
    Katelyn James Photography.


    Do you want to learn more about using LinkedIn for business?
    If you want my help to leverage LinkedIn to raise your profile, check out LinkedIn Learner Lab – my membership designed to help you create an effective LinkedIn strategy and start building your network on LinkedIn.


    Download my FREE LinkedIn guide
    Would you like to learn about the 4 exact steps you need to take to get success on LinkedIn, no matter what type of business you run? Then download my FREE 10-page LinkedIn guide here.

    More about me

    If you found this episode useful, come and join Amanda and me on Friday 26 th June 2020 for our LinkedIn live catch up.


    If you enjoy the show, I’d be very grateful if you could share it with at least another person and leave me a review on iTunes. If you haven’t subscribed yet, why not?

    • 23 min

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