158 episodes

From James Ellis, the employer brand podcast dedicated to making you smarter about recruiting and hiring. Its time to re-invent employer branding, recruiting and hiring from the ground up! If you’re ready to throw off the shackles of conventional recruiting and employer brand thinking, this is the podcast for you.

Nothing is safe. No best practice is sacred. Here, we get serious about what works, so that you can punch above your weight in the war for talent.

For more details: http://thetalentcast.com

The Talent Cast Evergreen Podcasts

    • Careers

From James Ellis, the employer brand podcast dedicated to making you smarter about recruiting and hiring. Its time to re-invent employer branding, recruiting and hiring from the ground up! If you’re ready to throw off the shackles of conventional recruiting and employer brand thinking, this is the podcast for you.

Nothing is safe. No best practice is sacred. Here, we get serious about what works, so that you can punch above your weight in the war for talent.

For more details: http://thetalentcast.com

    Lean Into the Suck

    Lean Into the Suck

    In this long conversation with the one and only Elena Valentine, we get into what employer branding means, branding fan fiction, telling better stories and all sorts of other goodies. Don't miss this one!
    Show notes:
    What?! You don't know Elena Valentine?! Twitter, Skill Scout, LinkedIn
    Sign up for my free newsletter on employer brand headlines
    Want to ask me anything? I have open office hours. Grab your free spot.

    • 53 min
    Useless Facts

    Useless Facts

    To quote the one and only David Byrne (of Talking Heads, duh):
    "Facts are simple and facts are straight
    Facts are lazy and facts are late
    Facts all come with points of view
    Facts don't do what I want them to"
    Go to any career site and you'll see facts. Oodles and oodles of facts that mostly tell us nothing. And yet we keep stuffing facts into our work, despite the fact that they don't differentiate our brands or do much to support our narrative.

    • 26 min
    The Expectations Game

    The Expectations Game

    If you want to attract candidates, promise them the moon. But if you want them to engage and even stick around, you are going to have to learn how to set, manage (and occasionally exceed) candidate expectations.
    Employer branding is very much about excelling at the expectations game.

    • 31 min
    No New Tale To Tell

    No New Tale To Tell

    Romeo and Juliet is the same story as West Side Story. Star Wars is a samurai fable. Mad Men is the same story as Breaking Bad.
    As you think about developing and managing your employer brand, you might wonder how your brand is supposed to stand out and be unique and authentic in a world where there are millions of brands, all vying for the same territory as you. Is it really possible?
    In this episode we think about story structure as a metaphor for how you can build your own brand. 

    • 25 min
    Why Employer Brands Fail - Part Three

    Why Employer Brands Fail - Part Three

    There are six common, but rarely-discussed, reasons why a company's employer brand initiative (or project or function) will fail. In this, the final in a three-part series, we'll break them down two at a time so you can avoid costly pitfalls and public failure. In this episode, we cover "No care and feeding plan" and "integration and activation."

    • 24 min
    Why Employer Brands Fail - Part Two

    Why Employer Brands Fail - Part Two

    There are six common, but rarely-discussed, reasons why a company's employer brand initiative (or project or function) will fail. In this three-part series, we'll break them down two at a time so you can avoid costly pitfalls and public failure. In this episode, we cover "reflects politics rather than reality " and "poorly defined ownership."

    • 26 min

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