Hanson & Hunt Arik Hanson and Kevin Hunt

There's new evidence that you should reconsider sharing links in your social media posts. Also, why your thought leadership approach might be stuck in “mutually assured irrelevance.” Plus, a new report on challenges in internal communications, the increase in distractions at work, and more!

WHAT DO YOU THINK?
We want to hear from you! Contact us with your comment about the topics we talk about in this episode. Or, are you looking for advice on some aspect of your communications or marketing work? Ask away! We may include your comment or question on next month's show. 
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EPISODE SUMMARY
The social media productivity report
Who sends traffic on the web?
Spotlight: Auntie Anne's
The 2024 state of internal communications
B2B thought leadership impact report
Closing: Reasons why employees are distracted

ARTICLES AND LINKS
The Social Media Productivity Report
Who sends traffic on the web and how much?
The art of making pretzels part of every conversation
The 2024 state of internal communications
Is your thought leadership stuck in ‘mutually assured irrelevance’?
Reasons why employees are distracted

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What kind of posts perform best on LinkedIn? We'll dive into an overwhelming new analysis of user activity on the platform. Also, Pew recently released its latest data on the usage of all major social media channels. Plus, LinkedIn collaborative articles, the art of commenting to gain favor with your company's stakeholders, and more!

WHAT DO YOU THINK?
We want to hear from you! Contact us with your comment about the topics we talk about in this episode. Or, are you looking for advice on some aspect of your communications or marketing work? Ask away! We may include your comment or question on next month's show. 
Send us a message
Record an audio comment or question, click the microphone at the bottom of HansonandHunt.com.

EPISODE SUMMARY
Maximizing LinkedIn performance
New Pew info on social media use
Spotlight: Special Bisquick box
How to use the art of commenting for PR
2024 Global Comms Report
Closing: LinkedIn collaborative articles

ARTICLES AND LINKS
Key tips on maximizing LinkedIn performance
Americans’ social media use
‘Fargo’ season 5-themed Bisquick debuts at remote midwest supermarket
How to use the art of commenting for PR
Cision and PRWeek 2024 Global Comms Report
LinkedIn shares new insights into engagement with collaborative articles
Arik's webinar/10 social media trends for 2024

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MARKETING PODCAST NETWORK
Hanson & Hunt is part of the Marketing Podcast Network, a community of like-minded podcasters in collaboration to offer advertisers a more effective and efficient way to reach prospective customers. Learn more at MarketingPodcasts.net.
Learn more about your ad choices. Visit megaphone.fm/adchoices

From the rise of social search to AI's use in content creation there are many trends identified for the new year. We'll talk about a few that are getting attention. Plus, Solo Stove's use of Snoop Dogg, a new free training resource for media measurement, a growing push against career ambition and promotions, and more!

WHAT DO YOU THINK?
We want to hear from you! Contact us with your comment about the topics we talk about in this episode. Or, are you looking for advice on some aspect of your communications or marketing work? Ask away! We may include your comment or question on next month's show. 
Send us a message
Record an audio comment or question, click the microphone at the bottom of HansonandHunt.com.

EPISODE SUMMARY
2023 Edelman Trust Barometer
Gartner social media predictions
Spotlight: Solo Stove
New media measurement course
2024 trend roundup
Closing: Career contentment
Closing: Free webinar on social media trends

ARTICLES AND LINKS
2023 Edelman Trust Barometer reveals business is the only institution viewed as ethical and competent
Gartner predicts 50% of consumers will significantly limit their interactions with social media by 2025
Solo Stove’s viral Snoop Dogg partnership fails to spark up sales
The Fundamentals of Media Measurement online course
Arik's 10 social media marketing trends for 2024
10 non-obvious social media trends you need to consider right now
11 2024 PR trends you need to start preparing for now
Three PR trends agencies can’t afford to miss in 2024
Amber Naslund - It's okay to be content where you are
Mark Schaefer - From paycheck to purpose: Why I stopped growing my business
Arik's free webinar on 2/8/24: Discover 10 social media trends for 2024

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MARKETING PODCAST NETWORK
Hanson & Hunt is part of the Marketing Podcast Network, a community of like-minded podcasters in collaboration to offer advertisers a more effective and efficient way to reach prospective customers. Learn more at MarketingPodcasts.net.
Learn more about your ad choices. Visit megaphone.fm/adchoices

The quality and trust of AI-powered content vs. human-powered content is a hot topic right now. We'll look at two new studies that get into that. We also chat about the priorities for comms leaders in 2024. Plus, the viral marketing stunt from The North Face that seems too far-fetched to be true, the continued use of bad photos across internal and external comms, what to do about the mess at X, and more!

WHAT DO YOU THINK?
We want to hear from you! Contact us with your comment about the topics we talk about in this episode. Or, are you looking for advice on some aspect of your communications or marketing work? Ask away! We may include your comment or question on next month's show. 
Send us a message
Record an audio comment or question, click the microphone at the bottom of HansonandHunt.com.

EPISODE SUMMARY
Is AI content better and trusted?
The employee influencer trend in internal comms
Spotlight: The North Face gets "to the choppa"
Priorities for comms execs in 2024
Crappy photos on your channels
Closing: The mess at X
Closing: McDonald’s social job posting

ARTICLES AND LINKS
AI content Is preferred over human content
Readers don't trust AI-generated news
The top internal communication trends for 2024
I complained to The North Face after their 'shoddy' waterproof jacket failed me in a New Zealand rain storm. You won't believe what they did next.
8 key priorities for execs and comms leaders
4 bad communications habits to leave in 2023
Elon Musk claims advertisers are trying to ‘blackmail’ him
McDonald's job posting for a Director, Social Media and Influencer Marketing

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MARKETING PODCAST NETWORK
Hanson & Hunt is part of the Marketing Podcast Network, a community of like-minded podcasters in collaboration to offer advertisers a more effective and efficient way to reach prospective customers. Learn more at MarketingPodcasts.net.
Learn more about your ad choices. Visit megaphone.fm/adchoices

There's some great insight about creators and their fans in the "Creator Connections" report from Teachable. We also chat about the outlook for social media platforms charging for subscriptions. Plus, a post on the impatience so many organizations have right now with their social media strategy. Also, should you help your kid be an influencer? And, how Adidas struggled to manage Kanye, and more!

WHAT DO YOU THINK?
We want to hear from you! Contact us with your comment about the topics we talk about in this episode. Or, are you looking for advice on some aspect of your communications or marketing work? Ask away! We may include your comment or question on next month's show. 
Send us a message
Record an audio comment or question, click the microphone at the bottom of HansonandHunt.com.

EPISODE SUMMARY
Creator Connections report
Social media subscriptions
Spotlight: Oatly's creative director
State of Content Marketing Report
Is social media even worth it?
Closing: Should you help your kid be an influencer?
Closing: What Adidas knew about Kanye

ARTICLES AND LINKS
Creator Connections report
Why social media subscriptions can become the new normal
I was axed as Oatly's creative director - here are 5 arguably useful lessons
Superpath's State of Content Marketing Report
Ann Handley: "Is social media even worth it?" 
Your kid won't be an astronaut. Don't fight them about being an influencer
Podcast: What Adidas knew about Kanye
SMBMSP event on Dec. 15 - Behind the Screens: Insights from social media leaders

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MARKETING PODCAST NETWORK
Hanson & Hunt is part of the Marketing Podcast Network, a community of like-minded podcasters in collaboration to offer advertisers a more effective and efficient way to reach prospective customers. Learn more at MarketingPodcasts.net.
Learn more about your ad choices. Visit megaphone.fm/adchoices

Was it ever worth it to share a link to a blog or website on Twitter? We talk about some data from NPR after they left the platform. We also chat about the type of stories that could drive meaningful thought leadership, how LinkedIn turned personal, Edelman’s 2023 Future of Corporate Communications study, and more!

WHAT DO YOU THINK?
We want to hear from you! Contact us with your comment about the topics we talk about in this episode. Or, are you looking for advice on some aspect of your communications or marketing work? Ask away! We may include your comment or question on next month's show. 
Send us a message
Record an audio comment or question, click the microphone at the bottom of HansonandHunt.com.

SPONSOR
Brandpoint

EPISODE SUMMARY
The lessons from NPR's departure from X
The stories leaders need to tell
Spotlight: The Tank Museum
The weirdness of LinkedIn
Edelman’s 2023 Future of Corporate Communications study
Closing: Phone etiquette
Closing: Social media writing best practices webinar

ARTICLES AND LINKS
Six months ago NPR left Twitter. The effects have been negligible
5 types of stories leaders need to tell
This museum has 300 tanks and over 100 million YouTube views
It's not just you. LinkedIn has gotten really weird
Edelman’s 2023 Future of Corporate Communications study
Text first and never leave a voice mail
Social media writing best practices webinar

FOLLOW HANSON AND HUNT
Show page - HansonandHunt.com
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MARKETING PODCAST NETWORK
Hanson & Hunt is part of the Marketing Podcast Network, a community of like-minded podcasters in collaboration to offer advertisers a more effective and efficient way to reach prospective customers. Learn more at MarketingPodcasts.net.
Learn more about your ad choices. Visit megaphone.fm/adchoices