The Tourism Chat Show Destinate NZ

In this edition of the Tourism Chat Show, host Michelle provides a thorough overview of how to work with trade in the tourism industry. She offers essential tips and information including refreshing market understanding, handling trade partnerships, and maintaining administrative capabilities. She talks about the importance of marketing collateral, setting and adjusting pricing, collaboration with other institutions, and maintaining efficient booking systems. Also, Michelle emphasizes the importance of Qualmark for tourism operators planning to work on the international platform. Finally, she shares some pointers on how to maximize impact during trade shows and the relevance of follow-ups.
 
00:05 Introduction and Overview
 
00:21 Understanding Trade Readiness
 
01:06 Why Work with Trade?
 
03:30 Challenges and Benefits of Working with International Travel Trade
 
09:53 Understanding the Travel Distribution System
 
12:02 Working with Inbound Tour Operators
 
20:58 Understanding Commission Levels in Trade
 
23:25 Tips for Working with Trade
 
24:21 Improving Your Booking System
 
25:13 Working with Tour Operators
 
26:16 Credit and Payment Policies
 
27:50 Understanding Your Rates and Contracts
 
29:18 Pricing Requirements and Strategies
 
34:42 Maximizing Your Impact
 
36:52 Admin and Resources Required
 
38:05 Marketing Collateral and Trade Shows
 
42:13 Final Thoughts and Tips
 




 



Are you Trade Ready? Checklist - Scroll to the bottom of the page and fill out the form for an immediate email response with the document https://www.destinatenz.com/representation 
 
 
Blog Post - How to work with trade - https://www.destinatenz.com/post/ask-destinate-working-with-travel-trade 

 
_________________________________Powered by https://www.destinatenz.com 
If you, or someone you work with has a great tourism story to share, and would like to come onto the show, please get in touch!
This is an independent podcast by tourism strategist Michelle Caldwell. We are absolutely dedicated to bringing you the best tourism business stories and sharing marketing tips and strategies to your ears each week! The best way you can support The Tourism Chat Show is by subscribing, leaving a (rave!) review, (five star!) rating and spreading the word on social media with your friends, family, and colleagues- we love you for that! 🥰
Resources and Links to connect with us:
Love the show? You can support us by buying a coffee ☕️ here — https://www.buymeacoffee.com/DestinateNZ
Say hi to us on social:
Instagram: https://www.instagram.com/thetourismchatshow
Michelle Caldwell LinkedIn: https://www.linkedin.com/in/michellekcaldwell/
Website: www.destinatenz.com
If you'd like to advertise or feature on the show, please check out our media kit - https://www.destinatenz.com/podcast 

In this episode of The Tourism Chat Show, host Michelle interviews Helen Hayes, a multi-award winning travel writer and editor from Australia.
We delve deep into the art of storytelling in tourism. Helen shares some insider secrets about effective storytelling to attract travel media attention. She elaborates on the significance of authenticity, passion, and unique experiences in creating compelling stories. Further, she offers valuable advice on networking with editors, hosting journalists, crafting appealing pitches, and maintaining professionalism in the industry. Helen also emphasizes the importance of having high-quality photographs of your offerings, as visuals often clinch deals for businesses.
This is your guide to captivating media in tourism and a show for all tourism marketers and business owners.  
__________________________________________
Powered by https://www.destinatenz.com 
If you, or someone you work with has a great tourism story to share, and would like to come onto the show, please get in touch!
This is an independent podcast by tourism strategist Michelle Caldwell. We are absolutely dedicated to bringing you the best tourism business stories and sharing marketing tips and strategies to your ears each week! The best way you can support The Tourism Chat Show is by subscribing, leaving a (rave!) review, (five star!) rating and spreading the word on social media with your friends, family, and colleagues- we love you for that! 🥰
Today's Guest:
Helen Hayes: https://www.linkedin.com/in/helen-hayes-43269a31/ 
w: thefinerthingsintravel.com
Resources and Links to connect with us:
Love the show? You can support us by buying a coffee ☕️ here — https://www.buymeacoffee.com/DestinateNZ
Say hi to us on social:
Instagram: https://www.instagram.com/thetourismchatshow
Michelle Caldwell LinkedIn: https://www.linkedin.com/in/michellekcaldwell/
Website: www.destinatenz.com
If you'd like to advertise or feature on the show, please check out our media kit - https://www.destinatenz.com/podcast 

This episode of the Tourism Chat Show features an insightful chat with Tom Collier, the owner of Kaewa Tours. As a first-time attendee at TRENZ this year, Tom shares his experience, success, and advice for those considering attending. He advocates for the value of the TRENZ show as integral to his business's growth and the capacity for networking and establishing fruitful relationships.
Tom touches on his journey, from the corporate world to establishing his own tour guiding business, sharing the focus on sustainability and staying connected to his RTO.
Michelle and Tom also discuss how a business can prepare, stand out, and benefit from TRENZ and the importance of aligning to your business goals. In addition to that, they highlight how businesses can leverage AI and their respective communities to further thrive in the ever-changing tourism landscape.
This podcast has been produced with the support of Tourism Industry Aotearoa - the hosts and organisers of TRENZ. 
If you haven't signed up to attend TRENZ 2024 yet, it's not too late.  Check it out here: https://www.trenz.co.nz/ 
_______________________________
Powered by https://www.destinatenz.com 
If you, or someone you work with has a great tourism story to share, and would like to come onto the show, please get in touch!
This is an independent podcast by tourism strategist Michelle Caldwell. We are absolutely dedicated to bringing you the best tourism business stories and sharing marketing tips and strategies to your ears each week! The best way you can support The Tourism Chat Show is by subscribing, leaving a (rave!) review, (five star!) rating and spreading the word on social media with your friends, family, and colleagues- we love you for that! 🥰
Today's Guest:
Tom Collier: https://www.linkedin.com/in/tomcollier1/ 
Kaewa Tours: https://kaewatours.co.nz/ 
Resources and Links to connect with us:
Love the show? You can support us by buying a coffee ☕️ here — https://www.buymeacoffee.com/DestinateNZ
Say hi to us on social:
Instagram: https://www.instagram.com/thetourismchatshow
Michelle Caldwell LinkedIn: https://www.linkedin.com/in/michellekcaldwell/
Website: www.destinatenz.com
If you'd like to advertise or feature on the show, please check out our media kit - https://www.destinatenz.com/podcast 

Welcome to our 100th episode!   We are excited to welcome Peter Harding, the Managing Director of Grand Pacific Tours to today's show. 
We'll cover off Peter's career journey, the evolution of coach touring in New Zealand, the shift towards a more discerning and intimate travel experience with smaller vehicle capacities, and the success of their highly rated Ultimate and Premium Economy coach tours. Peter and Michelle delve into marketing strategies, the impact of technology and the importance of sustainable practices.
Peter also shares personal anecdotes and exciting stories from clients' travels.  Keep listening to find out who Peter thinks should play him in a movie about his life in our quick fire round. 
________________________________________
 
Powered by https://www.destinatenz.com 
If you, or someone you work with has a great tourism story to share, and would like to come onto the show, please get in touch!
This is an independent podcast by tourism strategist Michelle Caldwell. We are absolutely dedicated to bringing you the best tourism business stories and sharing marketing tips and strategies to your ears each week! The best way you can support The Tourism Chat Show is by subscribing, leaving a (rave!) review, (five star!) rating and spreading the word on social media with your friends, family, and colleagues- we love you for that! 🥰
Today's Guest:
Peter Harding - https://www.linkedin.com/in/peter-harding-824b2a2a/ 
Grand Pacific Tours - https://www.grandpacifictours.com/ 
Resources and Links to connect with us:
Love the show? You can support us by buying a coffee ☕️ here — https://www.buymeacoffee.com/DestinateNZ
Say hi to us on social:
Instagram: https://www.instagram.com/thetourismchatshow
Michelle Caldwell LinkedIn: https://www.linkedin.com/in/michellekcaldwell/
Website: www.destinatenz.com
If you'd like to advertise or feature on the show, please check out our media kit - https://www.destinatenz.com/podcast 

We are back with our first in a series of special episodes dedicated to TRENZ.   Applications have opened for sellers and buyers open today so it's time for you to start planning your international trade activity for 2024!
We have Lou Baddiley from Rotorua NZ on the show today. Lou was a first timer to TRENZ this year so shares some great insights into what the show entails and some great tips on how to get ready for it from an RTO perspective. 
She outlines her role as an RTO in the complex world of trade sales and how they support their operators in making connections with key partners from around the globe.  Lou gives some fabulous tips on getting organised for the show, how to do your follow up and how to manage getting a lot of information across in a 15min appointment. 
Lou achieved some great success at TRENZ last year and if you've signed up to go and would like some extra tips, or are still on the fence about attending then tune in and see if we can convince you it's the place to be! 
For more Tips on WHY you should attend TRENZ, check out our episode from last year (16/11/22), TRENZ Talk 1 - Why Should I attend TRENZ? 
www.trenz.co.nz 
____________________________________________
Powered by https://www.destinatenz.com 
If you, or someone you work with has a great tourism story to share, and would like to come onto the show, please get in touch!
This is an independent podcast by tourism strategist Michelle Caldwell. We are absolutely dedicated to bringing you the best tourism business stories and sharing marketing tips and strategies to your ears each week! The best way you can support The Tourism Chat Show is by subscribing, leaving a (rave!) review, (five star!) rating and spreading the word on social media with your friends, family, and colleagues- we love you for that! 🥰
Today's Guest:
Lou Baddiley - https://www.linkedin.com/in/lou-baddiley-47317932/ or Instagram @louthebeautyfoodie 
RotoruaNZ - https://www.rotoruanz.com/ 
Resources and Links to connect with us:
Love the show? You can support us by buying a coffee ☕️ here — https://www.buymeacoffee.com/DestinateNZ
Say hi to us on social:
Instagram: https://www.instagram.com/thetourismchatshow
Michelle Caldwell LinkedIn: https://www.linkedin.com/in/michellekcaldwell/
Website: www.destinatenz.com
If you'd like to advertise or feature on the show, please check out our media kit - https://www.destinatenz.com/podcast 

Welcome to this week's episode of The Tourism Chat Show! Our guest is Kumar Swaminathan from Xperienz, and he shares fascinating insights on several topics. We delve into his journey into the US market, exploring the opportunities and challenges he's encountered along the way.
Kumar also provides his perspective on the world of luxury and premium travel, and he explains his strategies for identifying and connecting with his 'ideal customers' who seek these exclusive experiences.
In addition, we explore how technology has played a pivotal role in setting Xperienz apart in the highly competitive travel industry. Kumar shares innovative approaches they've employed, enhancing the overall travel experience for their clients.
And don't miss the quick fire round, where Kumar reveals his all-time favorite book that he's read over 20 times, offering a glimpse into the literary inspiration behind his journey. Tune in for a captivating and informative discussion on the world of travel and tourism!
_________________________________
Powered by https://www.destinatenz.com 
If you, or someone you work with has a great tourism story to share, and would like to come onto the show, please get in touch!
This is an independent podcast by tourism strategist Michelle Caldwell. We are absolutely dedicated to bringing you the best tourism business stories and sharing marketing tips and strategies to your ears each week! The best way you can support The Tourism Chat Show is by subscribing, leaving a (rave!) review, (five star!) rating and spreading the word on social media with your friends, family, and colleagues- we love you for that! 🥰
Today's Guest:
Kumar Swaminathan - https://www.linkedin.com/in/kumarstoo/
Xperienz - https://www.xperienz.nz/ 
Resources and Links to connect with us:
Love the show? You can support us by buying a coffee ☕️ here — https://www.buymeacoffee.com/DestinateNZ
Say hi to us on social:
Instagram: https://www.instagram.com/thetourismchatshow
Michelle Caldwell LinkedIn: https://www.linkedin.com/in/michellekcaldwell/
Website: www.destinatenz.com
If you'd like to advertise or feature on the show, please check out our media kit - https://www.destinatenz.com/podcast