1,100 episodes
Today in Digital Marketing Tod Maffin
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- Business
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5.0 • 1 Rating
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A fast-paced daily 10-minute marketing news podcast covering everything you missed in the world of digital marketing, e-commerce, and social media that day. And nothing else. Join the thousands of senior marketers listen each day.
Check out our ad-free podcast or our daily newsletter at https://todayindigital.com/premium
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It's Temu's World. We Just Advertise In It.
Your ad costs are going up — is it all Temu's fault? TikTok influencers say their peers are going into brand deals too hard. And the hilarious glitch at Microsoft which is sowing confusion among the Mikes.
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Amazon's Secret Spy Program Revealed
Fake company, real products — inside the elaborate secret Amazon scheme. Also: How to get your ads beside the most popular Shorts content. Your brand's Facebook group might break on Monday. And X is having another very bad week.
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All Your Brains Are Belong to Us
Companies are now selling their users' brainwave data to target consumers with ads, and lawmakers are just now catching wind of it. Also: What to expect from ads on Threads. Why ad tech AI is watching episodes of The Office. And a long-time Google ad extension is going away.
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Wait, Links WORK Now On TikTok Videos?!
It's happening — tappable links might be coming to TikTok videos. LinkedIn's new Premium company pages have a creepy but probably very effective new feature. The digital ad industry didn't suck as much as you think it did last year. And Elon has a plan for ridding X of bots: Give him more money.
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To Plural or Not to Plural: That is the Question(s)
What a difference an S makes — why one single letter could change the future of your brand. Also: Amazon runs in where others have bolted out. DMs are coming to Threads, only they're not. The self-fulfilling prophecy of one heavily SEOed article. And the brilliant reason McDonald's latest billboards have nothing on them — literally, not even their logo.
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Manipulating Consumers with the Truth
Tod speaks with Dr. Cat Armstrong Soule who co-authored a marketing research paper about how marketers should use numbers and percentage in marketing copy. The paper is called “Manipulating Consumers with the Truth: Relative-Difference Claims in Advertising and Inferences of Manipulative Intent.”
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Customer Reviews
The best daily digital marketing podcast
Kia Ora from New Zealand!
I’ve been meaning to leave a review on this podcast for some time now. I just wanted to say thank you Tod for providing us digital marketers with such valuable and up-to-date news for our industry!
It’s fair to say that you have become a staple part of my morning routine for the last two years - either when I commute to the office or work from my desk at home. I’ve even managed to get some of my co-workers to tune in!
Thanks for the great content, and if you ever need a New Zealand correspondent please reach out.
Tyler from Duoplus Marketing in Hamilton, New Zealand