Trust – The Real Currency of B2B with Roland Leemans

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Get ready to redefine how you view trust in the B2B world. Together with our CEO and Co-Founder, Roland Leemans, we promise to guide you through understanding the enormity of trust and how it is not just an emotional virtue, but a key currency in the B2B context. 

Picture this: You've figured out how to cultivate trust within your organisation, but how do you extend that to your B2B buyer? This episode shares secrets to be a trusted advisor, using clarity, belonging & proof. Roland's tips on authentic leadership & psychology in marketing will be eye-opening. 

Timestamps
00:00:00 - Welcome to We Do B2B
00:00:41 - Meet Roland Leemans - A Wealth of B2B Marketing Experience
00:01:39 - Why Trust Matters in B2B - Understanding its Core
00:04:18 - Defining Trust - The BRAVING Acronym
00:19:58 - Marketing's Role in Trust Building
00:21:26 - Aligning Sales and Marketing Strategies
00:24:26 - The Role of Leadership in Trust
00:29:41 - Fostering Long-Term Customer Relationships
00:31:08 - Growing New Zealand's B2B Marketing Community

For more B2B insights, ideas and opportunities, head to www.blueoceanagency.co.nz

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LinkedIn: https://www.linkedin.com/company/blueocean-agency/
Website: https://www.blueoceanagency.co.nz/podcast/
YouTube: https://www.youtube.com/@WeDoB2B

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