921 episodes

Run a Profitable Gym is packed with business tools for gym owners and CrossFit affiliates. This is actionable, data-backed business advice for all gym owners, including those who own personal training studios, fitness franchises, and strength and conditioning gyms. Broke gym owner Chris Cooper turned a struggling gym into an asset, then built a multi-million-dollar mentoring company to help other fitness entrepreneurs do the same thing. Every week, Chris presents the top tactics for building a profitable gym, as well as real success stories from gym owners who have found incredible success through Two-Brain Business mentorship. Chris’s goal is to create millionaire gym owners. Subscribe to Run a Profitable Gym and you could be one of them.

Run a Profitable Gym Chris Cooper

    • Business
    • 5.0 • 2 Ratings

Run a Profitable Gym is packed with business tools for gym owners and CrossFit affiliates. This is actionable, data-backed business advice for all gym owners, including those who own personal training studios, fitness franchises, and strength and conditioning gyms. Broke gym owner Chris Cooper turned a struggling gym into an asset, then built a multi-million-dollar mentoring company to help other fitness entrepreneurs do the same thing. Every week, Chris presents the top tactics for building a profitable gym, as well as real success stories from gym owners who have found incredible success through Two-Brain Business mentorship. Chris’s goal is to create millionaire gym owners. Subscribe to Run a Profitable Gym and you could be one of them.

    $80,000+ in Monthly Revenue: How Does Titans Sports Academy Do It?

    $80,000+ in Monthly Revenue: How Does Titans Sports Academy Do It?

    Titans Sports Academy, owned by Chance Beam, made Two-Brain’s Top 10 leaderboard for revenue in January 2024. Each gym in the top 10 brought in over US$50,000, and the top gym grossed over $125,000!

    Chance has been in business for over 20 years, and his program has propelled several athletes into Major League Baseball. In fact, seven of his former players are in the big leagues right now, including World Series champion Nathaniel Lowe of the Texas Rangers.

    In this episode of “Run a Profitable Gym,” host Mike Warkentin sits down with Chance, who shares revenue-boosting strategies that can work in any type of gym.

    Chance’s main piece of advice? Look for opportunities to service your clients’ needs. Whether that’s through apparel sales, personal training or something else, solve problems for your customers.

    In return, they’ll stay with you longer and spend more, boosting your length of engagement (LEG), average revenue per member (ARM) and lifetime value (LTV).

    Listen to Chance break down problem solving in the gym business, and don’t miss his practical ideas for boosting revenue in your gym.

    Links

    Gym Owners United

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    0:46 - Revenue stream breakdown

    4:36 - Sports training academy

    10:31 - The great accident

    19:35 - What’s your main focus?

    23:04 - Rocket-ship moment

    • 31 min
    6-Figure Monthly Revenue? It's Possible and Here's How

    6-Figure Monthly Revenue? It's Possible and Here's How

    Six-figure monthly gross revenue at a CrossFit gym? It can be done, and we have proof.

    In this episode of “Run a Profitable Gym,” Two-Brain founder and CEO Chris Cooper presents the January 2024 Top 10 revenue leaderboard. The numbers, which are rolling three-month averages, run from $58,330 to $125,606 USD.

    After the Top 10 rundown, Chris shares quotes straight from the gym owners so you can replicate their success in your fitness business.

    A quick summary of their advice? Keep it simple. Focus on improving your basic metrics, one at a time.

    That’s called “virtuosity in business"—which is the theme for this year’s Two-Brain Summit.

    Links

    Gym Owners United

    2024 Two-Brain Summit

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    1:23 - January 2024 leaderboard

    6:10 - Stability is the theme

    7:39 - Quotes from the leaders

    16:41 - Headcount is good but ARM is best

    • 18 min
    Smart Marketing: Getting Leads on a Shoestring Budget

    Smart Marketing: Getting Leads on a Shoestring Budget

    Check out these monthly marketing stats from today’s guest:

    About 60 leads, 25 appointments, 23 shows and 18 closes.

    These are great numbers, and gym owner Kieran O’Dwyer isn’t breaking the bank to post them.

    In this episode, host John Franklin sits down with Kieran to learn how he’s built such a successful marketing funnel on a small budget at Bathurst Strength and Conditioning and Orange City Strength and Conditioning in Australia.

    Kieran’s marketing strategy starts with posts on Google Business Profile and Instagram, and then leads are moved to a more personal setting on Facebook.

    By the time leads book appointments at one of Kieran’s gyms, they typically already understand pricing and respect the gym’s authority, professionalism and communication. From there, closing the sale is easy.

    This episode is packed full of tactical and inexpensive strategies for boosting lead generation and sales—tune in to hear them all.

    Links

    Gym Owners United

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    00:51 - Kieran and his gym

    7:32 - Be sure to get photos

    18:32 - Starting the conversations

    26:41 - One more piece of the puzzle

    34:51 - Kieran’s onboarding

    • 44 min
    Sneak Preview of the 2024 Two-Brain Summit (and Free Books!)

    Sneak Preview of the 2024 Two-Brain Summit (and Free Books!)

    In this episode of “Run a Profitable Gym,” host John Franklin is joined by Two-Brain founder and CEO Chris Cooper.

    They provide a glimpse into the upcoming Two-Brain Summit, happening June 8 and 9 in Chicago. Some of the incredible speakers for this year’s event include Jonathan Goodman, Jason Khalipa, Brian Chontosh and coaches from Mayhem Nation.

    Attendees will also get to grill a panel of experts from Kilo, PushPress, WodBoard and Wodify with questions such as “why aren’t gyms keeping clients longer?” and “what’s most important for gym owners right now?”

    Finally, John and Chris dive into Chris’ latest book, “Millionaire Gym Owner,” which shares the personal paths over a dozen gym owners used to reach $1 million net worth.

    Chris is handing out 60 copies of “Millionaire Gym Owner” for free right now—first come, first served. Get yours by joining the Gym Owners United group and DMing him.

    Links

    Two-Brain Summit tickets

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    1:29 - Events aren’t losses, they’re investments

    11:28 - 2024 workout and coaching partners

    20:51 - Tinkers at the 2024 summit

    33:31 - Don’t feel guilty about money

    35:52 - Abundance mindset

    • 46 min
    Two-Brain Summit Speakers Revealed!

    Two-Brain Summit Speakers Revealed!

    In this episode of “Run a Profitable Gym,” Chris Cooper and Mike Warkentin run through the jaw-dropping speaker lineup for the 2024 Two-Brain Summit, which goes down June 8 and 9 in Chicago.

    At the Summit, gym owners will hear about everything from building $1-million net worth to leveraging the four different personality types found in a business. Coaches will upgrade their skills and learn how to build careers in fitness by generating more revenue for themselves and their gym. 

    Among those taking the owners stage are 2008 CrossFit Games champ Jason Khalipa, Brian “Tosh” Chontosh, Jonathan Goodman and Carrie Wilkerson. Speakers on the coaches stage include Bill Parisi, along with Christi Novak and Darren Hunsucker of Mayhem Nation.

    And these speakers won’t just be lecturing; they’ll run interactive workshops where you’re given simple, actionable tasks to complete on the spot to improve your gym or career.

    Links

    Be sure to get tickets before they sell out: Two-Brain Summit

    Gym Owners United

    Book a Call

    0:38 - 2024 speaker lineup

    7:23 - Think "workshop not lecture"

    13:30 - The four avatars

    21:11 - Be curious about your members

    27:42 - Keep your business growing

    • 38 min
    "We're Full": Why CrossFit Leiden Has Capped Membership at 400

    "We're Full": Why CrossFit Leiden Has Capped Membership at 400

    Have you ever heard of a gym with a waiting list?

    CrossFit Leiden in the Netherlands has capped its membership at 400 clients. Instead of adding more people, the gym is focused on retention, increasing value for clients and raising average revenue per member (ARM).

    In this episode of “Run a Profitable Gym,” host Mike Warkentin chats with gym co-owner Jeroen van Duijn to learn how CrossFit Leiden obtained—and retained—so many clients.

    One of CrossFit Leiden's top strategies for getting new clients is a weekly bring-a-friend event, and Jeroen shares exciting tips for making similar events successful at your gym.

    To hold onto each new patron, members of Jeroen’s team focus heavily on relationship building and the client experience.

    From No Sweat Intros to Goal Review Sessions to 100-visit gifts, the gym has touchpoints all along the client journey to make sure clients keep coming back—and want to bring their friends.

    Links

    Gym Owners United

    Book a Call 

    0:56 - "I don’t want to increase my client count"

    6:57 - Jeroen’s projects

    9:12 - The client journey

    15:58 - Finding great clients

    22:18 - Making some changes

    • 28 min

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