24 episodes

On the What’s the Secret Podcast, former restaurant manager turned seven-figure entrepreneur Tom Gaddis shares with you the real strategies most gurus won’t tell you about growing a successful business. Discover the steps and strategies he used, to go from being on unemployment to starting and growing his own 7-figure business and helping 50,000 students all over the world.


Each season on the podcast Tom dissects one critical key to building a business that helps you create financial security in less time and with less stress.


Discover the tools, winning systems and mindset you need to stop stressing about money and start building a fulfilling business to replace your income and more.


For more info go to http://tomgaddis.com/

What's the Secret? Tom Gaddis

    • Entrepreneurship

On the What’s the Secret Podcast, former restaurant manager turned seven-figure entrepreneur Tom Gaddis shares with you the real strategies most gurus won’t tell you about growing a successful business. Discover the steps and strategies he used, to go from being on unemployment to starting and growing his own 7-figure business and helping 50,000 students all over the world.


Each season on the podcast Tom dissects one critical key to building a business that helps you create financial security in less time and with less stress.


Discover the tools, winning systems and mindset you need to stop stressing about money and start building a fulfilling business to replace your income and more.


For more info go to http://tomgaddis.com/

    The Key to Launch Success

    The Key to Launch Success

    In this episode, Tom explains some of the key factors to launching your product. Tom has had several six-figure launches and dives deep into the details needed for a successful launch. From being organized with a launch schedule, to building relationships with others in your field, Tom leaves no stone unturned. Tune in to gain some great insight from Tom!
     
    “Product launches are something that you cannot do alone. Start building relationships now.” -Tom Gaddis
     
    In This Episode:
    - Why it is important to be organized and have deadlines
     
    - Why you should be making checklists to stay on task (pre-, during-, and post-launch)
     
    - How to create a JV web page and document
     
    - Websites to help you have a successful launch
     
    Resources:
    Muncheye.com Example JV web page - https://tomgaddis.com/example-jvpage Example JV document - https://tomgaddis.com/example-jvdoc   
    Connect with Tom:
    Website - http://tomgaddis.com/ LinkedIn - https://www.linkedin.com/in/tomgaddis Facebook - https://www.facebook.com/tomgbiz

    • 19 min
    Our Funnels Inside Funnels Strategy

    Our Funnels Inside Funnels Strategy

    On this episode, I peel back the curtain on exactly how we design our product launches to maximize revenue without having to do frequent launches. Using our Funnels Inside Funnels Strategy, I'll walk you through the steps of reverse engineering your launch and mapping out your customer journey. If you're looking for a way to build more consistent cash flow and grow your business faster, you don't want to miss this episode.
     
    “Constantly put your customers desires, their problems, and values at the forefront and you'll be able to grow and scale your online business.” -Tom Gaddis
     
    On this episode:
    - Discover how to reverse engineer your product launch
    - Learn the key elements to a good back end offer
    - Maximize your profits with our Double Tap Strategy
    - Find out the key elements to focus on to develop long term clients
    - And much more...
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    Connect with Tom Gaddis:
    Website - http://tomgaddis.com/
    LinkedIn - https://www.linkedin.com/in/tomgaddis
    Facebook - https://www.facebook.com/tomgbiz

    • 22 min
    What the Gurus Don’t Tell You About Product Launching

    What the Gurus Don’t Tell You About Product Launching

    At the start of our fourth season, we’re going to get into a new topic, product launching. We recently launched a new product, our most successful one to date, with over 4000 units in four days. In this episode, join me as I reveal what the gurus don’t tell you about product launching. Many things have caught me and my partner, Nick, off guard. I’ll let you know what those are so you can better prepare for them.
     
    “We don’t have to worry about making money on the main product launch.” – Tom Gaddis
     
    On this episode:
    - It’s never too early to start building your audience.
    - Launching your products on a network.
    - Building relationships with people who create products themselves.
    - The short life cycle of product launches.
    - Creating a community and building a tribe
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    Connect with Tom Gaddis:
    Website - http://tomgaddis.com/
    LinkedIn - https://www.linkedin.com/in/tomgaddis
    Facebook - https://www.facebook.com/tomgbiz

    • 20 min
    Profit First with Mike Michalowicz

    Profit First with Mike Michalowicz

    Join Tom Gaddis and Mike Michalowicz as they talk about profits. As Mike discusses in the show, 83% of small business owners live paycheck to paycheck, not knowing how to get out of this crazy loop! We start these businesses to get to financial freedom, so we have to take it upon ourselves to make that happen as entrepreneurs. You’ll know the thing you have to focus on first that will make your business thrive and start having it pay you. Stay tuned to the show to learn Mike’s four core principles of profit first and his take on the phrase “wallet over words.”
     
    “If profit is important, profit must come first.” – Mike Michalowicz
     
    On this episode:
    - The problem with the formula of sales minus expenses equals profit.
    - Creating a system of bank accounts with the right labels, one of them for profit!
    - Taking distributions every 90 days and how it normalizes spending patterns.
    - Starting slow and letting it grow.
    - Choosing not to participate in the recession and taking the opportunity to reinvent.
    - Getting validation from people’s willingness to pay versus affirmation by words alone.
     
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    Mike’s Book
     https://fixthisnext.com/
     
    Mike’s Website
    https://mikemichalowicz.com/
    ---
     
    Link for the free E-Guide https://tomgaddis.com/secret

    Connect with Tom Gaddis:
    Website - http://tomgaddis.com/
    LinkedIn - https://www.linkedin.com/in/tomgaddis
    Facebook - https://www.facebook.com/tomgbiz
     

    • 20 min
    Secrets of Email Marketing with Terry Dean

    Secrets of Email Marketing with Terry Dean

    Join Tom Gaddis and Terry Dean as they talk about internet marketing. From delivering pizzas at $8 an hour to becoming a grandfather of internet marketing, Terry has been in the game for a long time. He’s one of the first marketers to demonstrate the power of email by generating over $96000 from one email to his list in front of a live audience! On the podcast, Terry shows specifically that – growing your business using email! We will get into building email lists, succeeding while being an introvert, the email template he uses that is guaranteed to work, and much more!
     
    “Don't write for your peers, write for the audience. Everything in email marketing is with the audience.” – Terry Dean
     
    On this episode:
    - How can introverts deal with huge crowds, public speaking, and webinars?
    - Writing to your audience and not to your peers.
    - Selling from the very first email and NOT waiting to sell.
    - How often should you email? What’s the minimum? 
    - The common email mistake that people make.
    - How to get a bigger list and build an audience as quickly as possible!
     
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    Autoresponder Academy:
    https://autoresponderalchemy.com/
     
    Terry’s Free Resources:
    https://www.mymarketingcoach.com/
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    Link for the free E-Guide https://tomgaddis.com/secret

    Connect with Tom Gaddis:
    Website - http://tomgaddis.com/
    LinkedIn - https://www.linkedin.com/in/tomgaddis
    Facebook - https://www.facebook.com/tomgbiz

    • 33 min
    Succeeding In A Down Economy with Mike Long

    Succeeding In A Down Economy with Mike Long

    Join Tom Gaddis and Mike Long as they talk about succeeding in a down economy. A former champion at the famous card game, “Magic: The Gathering,” Mike is now a successful business owner. He shares his experience of going through multiple market crashes and how he went through them with success. With the pandemic still causing global panic, Mike still sees a similarity from before – a need to adapt. Things continue to change, and it’s up to us to recognize the opportunities that present themselves right in front of our eyes!
     
    “The opportunity has just gotten so much bigger.” – Mike Long
     
    On this episode:
    Having multiple avenues for your business. Acknowledging the changes that are happening because of the pandemic. Use everything you know to leverage and scale what you already do. Recognize the opportunity available right now on the internet. The customers you walk away with right now, walk with you. Not running away from the current situation because things will never be the same.  
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    Check out Mike’s Products:
    Fusion - https://offlinesharks.com/fusion
    Groove Funnels - https://offlinesharks.com/groovefunnels
    ---
     
    Link for the free E-Guide https://tomgaddis.com/secret

    Connect with Tom Gaddis:
    Website - http://tomgaddis.com/
    LinkedIn - https://www.linkedin.com/in/tomgaddis
    Facebook - https://www.facebook.com/tomgbiz

    • 51 min

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