6 min
Why podcast marketing works Podcast Marketing Made Easy
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- Marketing
Interested in starting a branded podcast but not sure if the ROI is worth it? In this episode I’ll explain why podcast marketing works and we’ll go over some concepts like owned media, content marketing, and uncertainty reduction theory.
With social networking sites and similar platforms, the uncertainty reduction process now includes gaining social information through the internet. This shows the importance of businesses maintaining digital spaces and engaging in digital marketing. This is where owned media, branded content, content marketing and podcast marketing come into play. Using a podcast as a marketing tool would be a way for small businesses to share information about their business, establish or maintain their business’ digital presence, and reduce the uncertainty potential customers could have when deciding to support the business.
Zoe Evans is the featured small business owner in this episode. Zoe is the founder of In His Image, a wedding and portrait photography business in her hometown of Thomas, WV. Learn more about Zoe and In His Image: https://inhisimagephotographybyzoe.com
This podcast is the product of research conducted for a master’s project at West Virginia University’s Reed College of Media. The music for this podcast is by Cj Rhen. You can listen to all four episodes of this series and access the full report of the research conducted for this podcast at https://www.sevohnalexiscollective.com/easy.
Episode transcript: https://bit.ly/2Rl3VMK
Interested in starting a branded podcast but not sure if the ROI is worth it? In this episode I’ll explain why podcast marketing works and we’ll go over some concepts like owned media, content marketing, and uncertainty reduction theory.
With social networking sites and similar platforms, the uncertainty reduction process now includes gaining social information through the internet. This shows the importance of businesses maintaining digital spaces and engaging in digital marketing. This is where owned media, branded content, content marketing and podcast marketing come into play. Using a podcast as a marketing tool would be a way for small businesses to share information about their business, establish or maintain their business’ digital presence, and reduce the uncertainty potential customers could have when deciding to support the business.
Zoe Evans is the featured small business owner in this episode. Zoe is the founder of In His Image, a wedding and portrait photography business in her hometown of Thomas, WV. Learn more about Zoe and In His Image: https://inhisimagephotographybyzoe.com
This podcast is the product of research conducted for a master’s project at West Virginia University’s Reed College of Media. The music for this podcast is by Cj Rhen. You can listen to all four episodes of this series and access the full report of the research conducted for this podcast at https://www.sevohnalexiscollective.com/easy.
Episode transcript: https://bit.ly/2Rl3VMK
6 min