World of Marketing Tom Foster

This week, we're remastering one of our favorite episodes from this time last year.
Jim Heininger is the Rebrand Man! He's the mind behind Rebranding Experts, a Chicago-based agency focused on breathing new life into companies such as P&G, McDonald's, and more! With 30 years of branding strategy experience, he has designed the methodology used by his team to facilitate corporate rebrands. His multi-pronged approach to branding is the secret sauce behind the successful shifts that every company wants to see when faced with a need to adapt.
Here’s a Glimpse of What You’ll Learn What is Branding / Rebranding? Famous Rebrandings Refresh vs Reposition vs Rebrand Law Firm Branding How Jim Got Started in Rebranding Reflecting Your Values & Goals Rebrand Marketing Tactics Notable Rebranding Experts Success Measuring Success Rebranding Mistakes to Avoid Jim's Mentors Podcast & Book Recommendations A successful rebrand involves so much more than a new logo or a name change for a business. Market research and an audit of associations the current brand has in the minds of consumers are necessary to get the ball rolling. Understanding the nuances of brand strategy, design and identity, corporate and leadership communications, change management, customer experience design, and marketing and public relations is key to standing up a new brand for consumers to latch on to and relate to. Learn more about the philosophy of rebranding with Jim Heininger!
Speakers Featured in this Episode Tom Foster of Foster Web Marketing Jim Heininger of Rebranding Experts This episode is brought to you by Foster Web Marketing.
Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices. 
Our award-winning marketing and systems solutions are what sets us apart from everyone else.

Dr. Denis Cauvier and Dr. Nathalie Beauchamp are a power duo! Authors of several books individually, they have teamed up to develop two books focused on empowering businesses to overcome adversity and increase focus and productivity through the principle of hormesis! If you’re unaware of the term “hormesis,” you’re certainly not alone. Check out this episode to discover what has been holding your practice back from reaching the next level.
Here’s a Glimpse of What You’ll Learn 0:00 Introduction
1:57 Getting to Know Denis
3:45 Getting to Know Nathalie
5:07 Improving Resilience Through Hormesis
8:19 What Is Resilience in Business?
11:25 Right Brain Competencies + A.I. = Success
14:00 The Importance of Self-Responsibility
19:08 Finding Work-Life Synergy
23:06 The Nuances of Changing Habits
25:42 Sitting Is the New Smoking
27:00 How to Be Coachable
30:00 How to Be a Good Coach
32:52 Coach-Coachee Mutual Respect
36:24 Discovering Your “Why”
40:27 Closing Thoughts
Building Unshakeable Business Resilience and its companion Building Health Resilience Toolkit are two books dedicated to teaching the principle of hormesis to enhance an organization’s performance. In other words, they provide guidelines and insights into how organizations such as legal and medical practices can effectively microdose stressors into their workflow to develop opportunities for improvement in terms of synergy, focus, and productivity.
Speakers Featured in This Episode - Tom Foster of Foster Web Marketing
- Dr. Denis Cauvier of DenisCauvier.com
- Dr. Nathalie Beauchampof DrNathalieBeauchamp.com
This episode is brought to you by Foster Web Marketing.
Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices.
Our award-winning marketing and systems solutions are what set us apart from everyone else.

Dr. Andrew Schneider is a podiatrist and the medical director of Tanglewood Foot Specialists in Houston, Texas. Not only that, he is a video marketer extraordinaire! His practice has grown significantly by way of his YouTube channel–—a channel he has built from the ground up through DIY video production in his office. Attracting patients from all over the world, Dr. Schneider and his team provide answers and explanations for many of podiatry’s mysteries with a little movie magic.
Here’s a Glimpse of What You’ll Learn 0:00 Introduction
3:22 Shoot Your Own Video Presentation
4:17 Why Video
6:03 Why Doctors Need Video Marketing
6:55 DIY vs. Pro Videography
8:55 Research & Understanding Audiences
11:50 Finding Your Patient Avatar
12:39 Components of Patient Avatars
13:46 Who’s Watching Your Videos
17:49 Topics Viewers Want to Watch
19:03 Scripted vs. Unscripted
20:14 Importance of a Good Script
21:43 Understanding Your Objective
22:23 Knowing Your Audience
22:47 Writing Tips
24:18 Equipment Checklist
26:44 Lighting Essentials
29:25 Using a Backdrop
30:08 Teleprompter Overview
32:36 Captioning Your Videos
33:25 Tripod Setup
34:20 Setting Up to Shoot
35:15 Editing Your Video
37:35 Posting & Marketing Video
43:58 Closing Thoughts
Whether you’re looking to shoot your own video or work with a professional video production team, you can’t go wrong with using digital video as a new marketing channel. It’s the way of the future for podiatrists all over the world. As Dr. Schneider put it during our conversation, it’s the second largest search engine in the world with over a billion watching hours every day. When 62% of businesses use YouTube to market their services, you’re only missing out by not publishing your own videos. Take a look at this episode and learn what you can do to bring your marketing forward into the modern era.
Speakers Featured in This Episode - Tom Foster of Foster Web Marketing
- Andrew Schneider of Tanglewood Foot Specialists
This episode is brought to you by Foster Web Marketing.
Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices.
Our award-winning marketing and systems solutions are what set us apart from everyone else.
 

Josh Kropkof is a titan of email and SMS marketing in the eCommerce world. He and his brother Ben founded The Email Agency in 2018 after starting his online business journey as a law student at the University of Miami. Known as "the quiet kid" growing up, Josh found his voice as a close-up magician & talk radio host! Today, Josh has generated $50M+ in sales for eCommerce brands using email & SMS marketing, including brands such as Mixtiles, Craft Sportswear, and the Children’s Miracle Network.
Here’s a Glimpse of What You’ll Learn 0:00 Introduction
3:08 Revolutionizing Email for eCommerce
5:26 The Mixtiles Email Challenge
9:33 The Power of Client Testimonials
13:12 What Every Lawyer Needs to Hear
16:57 Creating a Conversation via Email
19:47 Most Companies Don’t Email Enough
24:51 What About Subject Lines?
28:38 Reaching Out to Josh
30:59 Closing Thoughts
The Email Agency unlocks the power of your email list with innovative and captivating messaging techniques and strategies. In an age where so much of marketing is controlled by social media algorithms and search engine algorithms, email-based outreach marketing is still alive and well. Step above the fray with thoughtful B2C communication delivered straight to client, patient, and customer inboxes with The Email Agency.
Speakers Featured in This Episode - Tom Foster of Foster Web Marketing
- Josh Kropkof of The Email Agency
This episode is brought to you by Foster Web Marketing.
Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices.
Our award-winning marketing and systems solutions are what set us apart from everyone else.
 

John Fisher is the founder of the New York Injury & Malpractice Law Firm, PC, limited to catastrophic injury law throughout New York State. He has been cited as a legal expert by numerous publications. He has frequently spoken to the New York State Bar Association, National Trial Lawyers, PILMMA, and other organizations concerning law practice management, trial skills, and law firm marketing. Beyond all this, he is also an alumnus of Foster Web Marketing's Marketing Services! He's a highly acclaimed guest we are very excited to have on the World of Marketing Podcast.
Here’s a Glimpse of What You’ll Learn 0:00 Introduction
1:50 History With FWM
4:41 Starting a Law Firm the Right Way
8:20 Marketing by Building Relationships
10:04 Doing Things Differently
12:45 Building Organic Visibility
16:04 Sharing John's Secret to Success
17:00 Biggest Marketing Mistakes
18:16 Major Win for John's Practice
20:53 Doing Things Differently (cont.)
22:08 Successes From Rocky Starts
26:22 Becoming an Authority in Your Field
28:13 Successes From Rocky Starts (cont.)
29:53 Benefits of Mastermind Meetups
31:52 Striving for Consistent Results
33:20 Surrounding Yourself With Brilliance
36:38 Building Teams With Strong Culture Fit
38:03 Daily Rituals
39:58 Benefits of Streaking
43:40 Discoveries From Traveling
45:35 Making a Dent in the Universe
47:34 Closing Thoughts
Not only is John a successful traumatic brain injury lawyer and legal marketing guru, he's also an accomplished author! His first book, “The Power of a System,” is considered one of the top, if not THE top, legal management handbooks ever written. His second book, “Win Today,” is a compilation of personal anecdotes to help readers chart a path to success and conquer any goal. Whether you are a lawyer looking to head out on your own or simply want to achieve greater success in life, be sure to check out John's musings and chronicled experiences.
Speakers Featured in This Episode - Tom Foster of Foster Web Marketing
- John Fisher of the New York Injury & Malpractice Law Firm, PC
This episode is brought to you by Foster Web Marketing.
Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices.
Our award-winning marketing and systems solutions are what set us apart from everyone else.

Gary Brumley is an accomplished law firm administrator at Mallard Perez, PLLC, in Sarasota, Florida. He has over 13 years of human resources and management experience, which began during his time with the Kentucky National Guard. The Guard built his skill set within human resources management, finance, and victim advocacy—three areas of expertise he brings with him into the legal and administrative fields. Upon transitioning out of the military, Gary earned his MBA to expand upon his abilities as an HR and managerial professional.
Here’s a Glimpse of What You’ll Learn 0:00 Introduction
1:35 Military Service
3:40 Why Leave the Military?
7:41 Working With Mallard Perez
10:16 Military Service After Basic Training
11:50 Public Sector vs. Private Sector
14:12 Challenges of Military to Civilian Life
19:47 Military Leadership in Law Practice
21:59 Advice for Veterans
25:24 Marketing Pitfalls to Avoid
28:40 Benefits of Military Experience
32:44 Gary’s Mentors
24:50 Working With Vet-Run Businesses
36:30 Biggest Marketing Mistakes
39:14 Transition Assistance Program
45:00 PGA H.O.P.E.
46:57 Closing Thoughts
Playing well with Gary’s strengths in victim advocacy, Mallard Perez, PLLC, is a personal injury law firm with expertise in everything from car accident injury cases to elder and child abuse cases. If you or a loved one are suffering the effects of an at-fault party’s negligence on the road, or even in the daycare, nursing home, and education systems, please reach out to their lawyers today to schedule a confidential consultation. Their legal team has been built with the goal of helping you and your family recover from such tragic events.
Speakers Featured in This Episode - Tom Foster of Foster Web Marketing
- Gary Brumley of Mallard Perez, PLLC
This episode is brought to you by Foster Web Marketing.
Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices.
Our award-winning marketing and systems solutions are what set us apart from everyone else.