42 min
You are not a marketer if you haven't failed spectacularly High on Stories
-
- Marketing
Marketing is such a wide discipline that you need to continually experiment. With experimentation, comes failure. “But, the thing with marketing is that if you haven’t failed in marketing, you haven’t really explored it,” says Shobhit Mohan, Head of Marketing, Salesken.
“Today, there’s a generation of marketers out there that wants to do things because they can prove it with numbers, instead of doing it creatively,” rues Shobhit. He further adds, “If at the beginning of my career, I did everything thinking how will this look during my mid-year review, I wouldn’t have done half the creative things that I ended up doing.“
He says even top brands are becoming lazy by leaning on celebrities for their marketing instead of doing it creatively. He further explains, “Marketing is all about experimenting, taking bets, and putting your heart and soul into it. Sometimes, things work out, while sometimes, they don’t. I think marketers are looking for a shortcut to achieving great results as opposed to doing the right thing.
And, we loved Shobhit’s thoughts about content marketing. “There is no way we can define how a blog or a white paper will drive leads. Instead, we should look at producing great content over a period of time to get organic traffic .”
Here’s our conversation with Shobhit. Let us know what you liked about it.
Marketing is such a wide discipline that you need to continually experiment. With experimentation, comes failure. “But, the thing with marketing is that if you haven’t failed in marketing, you haven’t really explored it,” says Shobhit Mohan, Head of Marketing, Salesken.
“Today, there’s a generation of marketers out there that wants to do things because they can prove it with numbers, instead of doing it creatively,” rues Shobhit. He further adds, “If at the beginning of my career, I did everything thinking how will this look during my mid-year review, I wouldn’t have done half the creative things that I ended up doing.“
He says even top brands are becoming lazy by leaning on celebrities for their marketing instead of doing it creatively. He further explains, “Marketing is all about experimenting, taking bets, and putting your heart and soul into it. Sometimes, things work out, while sometimes, they don’t. I think marketers are looking for a shortcut to achieving great results as opposed to doing the right thing.
And, we loved Shobhit’s thoughts about content marketing. “There is no way we can define how a blog or a white paper will drive leads. Instead, we should look at producing great content over a period of time to get organic traffic .”
Here’s our conversation with Shobhit. Let us know what you liked about it.
42 min