47 min
You need passion to be a sports marketer High on Stories
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Did you know that India had a women's ice hockey team? Don't believe it? Watch this video. If you felt the thrill in your veins, so did we when Siddharth Pal, Head of Marketing at Under Armour India told us about it.
"In terms of pay, it is not extremely rewarding, but the experience of working with sports brands is unmatched. As a sports marketer, you get to work on so many innovative marketing campaigns that you'd probably never get anywhere else. If you look at the best ads over a period of time, you'll notice a lot of sports brands in them. That is because sports-related ads are inspirational," says Siddharth.
"At Under Armour, we believe in supporting athletes who need support, not the celebrities. And, more importantly, for unconventional sports like skateboarding or roller skating to pick up in India, we need participation at all levels - by sportspersons at the grassroots level, government, sporting bodies, and brands.
At present, football is growing in India because of inter-school tournaments like Subroto Cup, which has a famed 60-year history. I'm waiting for an Indian to play in the English Premier League, La Liga, Bundesliga, NBA, etc. Sports like wrestling and shooting have become famous because our athletes performed well on the world stage," he adds.
Did you know that India had a women's ice hockey team? Don't believe it? Watch this video. If you felt the thrill in your veins, so did we when Siddharth Pal, Head of Marketing at Under Armour India told us about it.
"In terms of pay, it is not extremely rewarding, but the experience of working with sports brands is unmatched. As a sports marketer, you get to work on so many innovative marketing campaigns that you'd probably never get anywhere else. If you look at the best ads over a period of time, you'll notice a lot of sports brands in them. That is because sports-related ads are inspirational," says Siddharth.
"At Under Armour, we believe in supporting athletes who need support, not the celebrities. And, more importantly, for unconventional sports like skateboarding or roller skating to pick up in India, we need participation at all levels - by sportspersons at the grassroots level, government, sporting bodies, and brands.
At present, football is growing in India because of inter-school tournaments like Subroto Cup, which has a famed 60-year history. I'm waiting for an Indian to play in the English Premier League, La Liga, Bundesliga, NBA, etc. Sports like wrestling and shooting have become famous because our athletes performed well on the world stage," he adds.
47 min