A deep dive into Mubadala Investment Company Campaign: Investing in innovation: The future is here‪.‬ The Brief by MEPRA

This episode will delve into  Mubadala’s recent campaign, “Investing in innovation: The future is here”. The exciting film explores how Mubadala is building future economies for a sustainable tomorrow, and includes interviews with leading UAE figures who have contributed significantly to the development of the UAE by leveraging advanced technology and innovative thinking. We will hear how the campaign came to life and the communications strategy developed to support the launch of the film.