Backcountry Marketing

Port Side Productions

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MARKETING
EVERY TWO WEEKS

Backcountry Marketing Podcast

Listen to leaders of the outdoor marketing industry discuss the gritty details of their work, personal lives, and latest adventures. Whether you’re standing in the lift line, shuttling to fresh loam, or cracking a local beer, these conversations will teach you about the ever-changing world of marketing. This is the Backcountry Marketing podcast. Produced by: Port Side Productions

1 DAY AGO

Why Make Meaningful Content When the Algorithm Says Dance?

In this episode of the Backcountry Marketing Podcast, Cole and Kevin Knutson discuss the evolving landscape of content marketing in the outdoor industry. They explore the tension between emotional storytelling and the demands of social media algorithms, the risk aversion of brands, and the importance of creating meaningful content that resonates with audiences. Kevin shares his journey as a creative in the outdoor space and emphasizes the need for brands to take risks and embrace their values in their marketing efforts. The conversation highlights the challenges and opportunities facing the industry as it navigates a complex media landscape. Key Topics Covered: Content marketing is increasingly driven by data and algorithms. Brands are becoming risk averse, leading to a homogenization of content. Emotional storytelling is often sidelined for trends that drive engagement. The outdoor industry needs to embrace its values and take creative risks. Successful content requires a strategic approach to distribution and marketing. Meaningful content can lead to long-term brand loyalty, even without immediate ROI. About the Backcountry Marketing Podcast If you like what you’re hearing, feel free to leave us a review on Apple or Spotify. It helps more people like you find the show. Let’s help everyone learn together. This podcast is produced by Port Side Productions. We’re a video production outfit that believes great marketing is great storytelling and after 150+ podcast episodes with marketing pros and 9 years of producing commercials and documentaries outside, we've noticed a few things about what it takes to create video work that makes an impact. If you need help bringing your next video project to life, check out our website to learn more. If not, enjoy this episode and discover other resources below: ‍ Booklist | Here's our curated list of recommended books over the years. LinkedIn | Join the conversation and share ideas with other industry peers. Apple Podcast | Want to help us out? Leave us a review on Apple. Guest List | Have a Guest in Mind? Share them with us here. Find Out Why | Curious why a video production company would produce a marketing podcast?

38 min
18 SEPT

Fireside: Latest Updates and Some Changes to the Show

We’re making some changes to the podcast. The world of media is changing. As I chat with other creative teams, production companies, and agencies everyone is questioning where the world of media is going in the outdoor industry. This is a topic that’s near and dear to my heart and so in this latest episode, I share some changes about what you can expect to see in the podcast lineup of guests. - Cole About the Backcountry Marketing Podcast This podcast is produced by Port Side Productions. We’re a video production outfit that believes great marketing is great storytelling and after 150+ podcast episodes with marketing pros and 9 years of producing commercials and documentaries outside, we've noticed a few things about what it takes to create video work that makes an impact. If you need help bringing your next video project to life, check out our website to learn more. If not, enjoy this episode and discover other resources below: ‍ Booklist | Here's our curated list of recommended books over the years. LinkedIn | Join the conversation and share ideas with other industry peers. Apple Podcast | Want to help us out? Leave us a review on Apple. Guest List | Have a Guest in Mind? Share them with us here. Find Out Why | Curious why a video production company would produce a marketing podcast?

8 min
11 SEPT

Marketing as a Laboratory: Crafting Outdoor Magic through the Outside Festival

In this episode, Cole sits down with Robert Sawyer, the Creative Director of Experiential Marketing at Outside. They dive deep into the concept of marketing as a laboratory and how it can be a powerful tool in forging new models for outdoor gatherings. Robert shares insights from the inaugural Outside Festival, revealing the creative processes and challenges behind this innovative event. Key Topics Covered: Marketing as a Laboratory: Robert discusses how marketing can be used as a space for experimentation, risk-taking, and innovation, particularly in the outdoor industry. The Power of Outdoor Gatherings: The episode explores the transformative impact of the Outside Festival, not just as an event, but as a movement to reconnect people with nature. Cultural Pain Points: Robert highlights the growing issues of loneliness and disconnection in modern society, and how outdoor experiences can serve as a remedy. Creating Magic Through Community: Discover the magic formula of "Nature + Community = Magic," and how it guided the creative direction of the festival. Behind the Scenes: Robert provides a behind-the-scenes look at the challenges and successes of organizing a large-scale outdoor event, including critical feedback and the lessons learned. The Role of Joy in the Outdoors: The importance of joy as a motivator for getting people outside and how it influences the creative strategy for future events. Learn More About the Outside Festival: Website: Outside Festival About the Backcountry Marketing Podcast This podcast is produced by Port Side Productions. We’re a video production outfit that believes great marketing is great storytelling and after 150+ podcast episodes with marketing pros and 9 years of producing commercials and documentaries outside, we've noticed a few things about what it takes to create video work that makes an impact. If you need help bringing your next video project to life, check out our website to learn more. If not, head over to the podcast website for more details, show notes, transcripts, recommended book readings, and other resources:

32 min
28 AUG

Breaking the Barriers: What Can the Outdoor Industry Learn from Mainstream Sports?

In this conversation, Cole and Drew Pautler, Founder and Creative Director of Good Fortune Collective, discuss a thought-provoking topic: what can the outdoor industry learn from mainstream sports? In this episode, Drew and Cole dive deep into the nuances of cultural participation, community building and newsworthy headlines. They explore how mainstream sports like football, basketball, and tennis have managed to captivate massive audiences and create passionate fanbases. Drew shares insights on the importance of making outdoor sports more inclusive and accessible, shedding light on the potential of community-driven strategies to grow the industry. Listen as they discuss: The psychological and emotional connections that sports fans have with their favorite teams and players. The success stories of brands like Nike and Lululemon in integrating into mainstream culture. The impact of media and storytelling, with examples like the "Free Solo" documentary and the "Drive to Survive" series. Practical steps the outdoor industry can take to attract more participants and fans. The significance of innovation and accessibility in fostering a larger, more diverse community. Links and Resources: Good Fortune Collective: Website Contact Drew at: whatsup@goodfortunecollective.com Follow Backcountry Marketing on LinkedIn Have a topic or guest you’d like to hear on the show? Let us know here If you like what you’re hearing, feel free to leave us a review on Apple or Spotify. It helps more people like you find the show. Let’s help everyone learn together. This podcast is produced by Port Side Productions. We’re a video production outfit that believes great marketing is great storytelling and after 150+ podcast episodes with marketing pros and 9 years of producing commercials and documentaries outside, we've noticed a few things about what it takes to create video work that makes an impact. Check out our website for insights and how we’ve helped other marketers move the needle through our work.

37 min
14 AUG

The Galactic Upheaval in Media with Fitz Cahall

In this conversation, Cole and Fitz Cahall, the Creative Director at Duct Tape Then Beer and The Dirt Bag Diaries, discuss the current upheaval in the marketing and media world, emphasizing the impact of fractured audiences, AI, and the shift towards niche content. He explores the challenges and opportunities for creators, brands, and consumers in this evolving landscape. The conversation delves into the importance of storytelling in marketing, the value of curiosity, and the need for long-term vision in brand narratives. Takeaways The current marketing and media world is experiencing a significant upheaval, marked by fractured audiences and the impact of AI. The shift towards niche content and the challenges it presents for creators, brands, and consumers is a key theme in the conversation. The evolving landscape of marketing and media presents both challenges and opportunities for those involved, requiring a reevaluation of strategies and approaches. The significance of considering brand values and the role of storytelling in marketing, as well as the need for a strategic approach during challenging times. If you like what you’re hearing, feel free to leave us a review on Apple or Spotify. It helps more people like you find the show. Let’s help everyone learn together. Have a topic or guest you’d like to hear on the show? Let us know here This podcast is produced by Port Side Productions. We’re a video production outfit that believes great marketing is great storytelling and after 150+ podcast episodes with marketing pros and 9 years of producing commercials and documentaries outside, we've noticed a few things about what it takes to create video work that makes an impact. Check out our website for insights and how we’ve helped other marketers move the needle through our work.

54 min
31 JUL

Back to the Basics - Performance Marketing is Changing

In this conversation, Cole and Diana Ochenrider, the Senior Director of Digital Media, at Backbone Media discuss the changes in performance marketing and what marketers can expect as the industry adapts to privacy laws and cookie deprecation. She shares insight into the balance between brand and performance, a holistic understanding of consumers, and new solutions that might replace cookies. Takeaways The deprecation of cookies presents challenges for targeting and measurement, requiring marketers to find new solutions and approaches. Taking a holistic approach to marketing, focusing on brand building and connecting with audiences, is crucial in the changing digital ecosystem. Measurement in the future will rely on a combination of approaches, including multi-touch attribution, MMM models, and incrementality Creativity and storytelling will play a significant role in marketing A holistic approach to marketing, considering all touchpoints, is essential If you like what you’re hearing, feel free to leave us a review on Apple or Spotify. It helps more people like you find the show. Let’s help everyone learn together. Have a topic or guest you’d like to hear on the show? Let us know here This podcast is produced by Port Side Productions. We’re a video production outfit that believes great marketing is great storytelling and after 150+ podcast episodes with marketing pros and 9 years of producing commercials and documentaries outside, we've noticed a few things about what it takes to create video work that makes an impact. Check out our website for insights and how we’ve helped other marketers move the needle through our work.

58 min
17 JUL

Maximizing Your Cause Marketing Efforts

In this conversation, Cole and Brian Rodine discuss cause marketing from the perspective of a nonprofit organization. Brian is the Director of Marketing and Trailhead Program Manager at Friends of the Colorado Avalanche Information Center. They explore the importance of aligning goals and values between nonprofits and brands and the challenges of navigating partnerships that maximize value for the non-profit and the brand. Takeaways Aligning goals and values is crucial for successful cause marketing partnerships between nonprofits and brands. The outdoor industry audience tends to be more discerning and values-driven, requiring genuine and meaningful cause marketing efforts. Communication and alignment within a brand's different departments are essential for effective cause marketing strategies. Authentic partnerships between brands and nonprofits require open communication and shared goals. Cross-pollination between brand and nonprofit audiences can amplify messages and reach a wider audience. If you like what you’re hearing, feel free to leave us a review on Apple or Spotify. It helps more people like you find the show. Let’s help everyone learn together. Have a topic or guest you’d like to hear on the show? Let us know here This podcast is produced by Port Side Productions. We’re a video production outfit that believes great marketing is great storytelling and after 150+ podcast episodes with marketing pros and 9 years of producing commercials and documentaries outside, we've noticed a few things about what it takes to create video work that makes an impact. Check out our website for insights and how we’ve helped other marketers move the needle through our work.

46 min
3 JUL

Tectonic Forces are Changing the Industry - Will We Listen?

In this episode, Cole sits down with Niclas Bornling, an outdoor industry veteran, to discuss the challenges faced by outdoor brands. They explore the lessons to be learned from the decline of brands like Quicksilver and DC Shoes in the early 2000s and how those lessons can be applied to the current state of the industry. They highlight the importance of understanding the evolving consumer landscape and the need for brands to adapt to the changing preferences and cultural references of younger generations. Takeaways: Outdoor brands need to understand and adapt to the evolving consumer landscape, particularly the preferences and cultural references of younger generations. The decline of brands like Quicksilver and DC Shoes in the early 2000s serves as a lesson for the current state of the industry. The GorpCore trend, while currently popular, may not last forever, and brands should not rely solely on its success. Telling relevant stories and offering solutions that resonate with the evolving audience is crucial for the success of outdoor brands. Understanding and connecting with a specific audience is crucial in marketing. Brands should surround themselves with diverse perspectives to stay relevant and adapt to the changing cultural landscape. Knowing your audience and telling meaningful, relevant stories is key to building a successful brand.

1h 5m

Listen to leaders of the outdoor marketing industry discuss the gritty details of their work, personal lives, and latest adventures. Whether you’re standing in the lift line, shuttling to fresh loam, or cracking a local beer, these conversations will teach you about the ever-changing world of marketing. This is the Backcountry Marketing podcast. Produced by: Port Side Productions

Creator

Port Side Productions
Years Active

2020 - 2024
Episodes

182
Rating

Explicit
Show Website

Backcountry Marketing