CMO Leadership | How top Chief Marketing Officers (CMOs) build high-performing marketing teams with Ty Hayes Ty Hayes from Growth Generators

In this episode, host Ty Hayes uncovers the surprising #1 component required for high-performance marketing teams.
This element is so powerful that it can supercharge creativity and innovation, enhance collaboration and create a team culture that enables you to attract, engage and retain top talent.
From battling hierarchical structures to overcoming the fear of failure, you'll also discover the threats that prevent this component from thriving in your team.
Gain practical strategies to create this condition in your team by championing diversity, embracing failure as a catalyst for growth, and creating an environment where team members feel empowered to voice ideas and concerns.
Tune in to find out exactly what it is...
High-Performance Marketing Team Scorecard 
Are you looking to build a high-performance marketing team and boost staff engagement? Take our free High-Performance Marketing Team Scorecard Quiz to evaluate 3 key elements of high-performance marketing teams. Find out where your team stands, and gain customised tips on how you can improve for better outcomes. Click here to take the scorecard:
https://growthgenerators.scoreapp.com
References
The Fearless Organisation by Amy Edmondson  Episode 7 of CMO Leadership Podcast Harnessing digital, data and differentiation with Fabian Marrone, CMO of Monash University Episode 13 of the CMO Leadership Podcast. Aligning marketing teams and embracing diversity with Malini Sietaram Episode 39 of the CMO Leadership Podcast Holly Ransom discusses her new book The Leading Edge Episode 57 of the CMO Leadership Podcast The First 90 Days with the CMO of Calendly Episode 67 of the CMO Leadership Podcast Marketing Leadership Lessons with Sarah Cutbush, Chief Marketing and Communications Officer at University of South Australia  
Contact Growth Generators
Find out how Ty and Growth Generators can help you design, align and optimise your marketing team so you can drive more growth. 
Discover how Ty can work with your marketing team to improve psychological safety as part of the high-performance marketing team training.
Connect or Follow Ty on LinkedIn - and mention that your’e a listener of the Pod.
Help us help you
Hit follow so you get each new episode as it drops to get more tips and insights to build a high-performance marketing team.
This podcast was produced by Ty Hayes and edited by Clare Ryan.

In this episode, Sarah Cutbush reveals the leadership lessons that have helped her succeed as Chief Marketing and Communications Officer at the University of South Australia (UniSA)
 Sarah leads a marketing and communications team of 80 people and we are delighted to have her back on the podcast to share her leadership experience and insights.
 Sarah shares a personal overview of her leadership journey so far, which includes reflections on her life’s challenges as well as pivotal moments in her career.
 The discussion also explores the importance of being authentic, handling bad behaviour in the workplace and cultivating a positive workplace as well as advice for aspiring CMOs.
This is the first episode of a new CMO Leadership Lessons segment of the Podcast where CMOs share their mistakes, best advice they’ve received, their leadership principles and advice for aspiring CMOs in under 20 minutes. Look out for more of these episodes to come.
 And be sure to check out Episode 66 where Sarah shares the Agile Marketing journey at UniSA and the remarkable results they’ve achieved.
We hope you enjoy listening.
References
University of South Australia 
Episode 66 of CMO Leadership Podcast. Agile Marketing in action: Uni SA’s marketing transformation  
Episode 48 of the CMO Leadership Podcast. What every marketing leader should know about finance
Design: Building on Country by Alison Page and Paul Memmott

Contact Growth Generators
Find out how Ty and Growth Generators can help you design, align and optimise your marketing team so you can drive more growth. 
Connect or Follow Ty on LinkedIn - and mention that your’e a listener of the Pod.
Help us help you
Hit follow so you get each new episode as it drops to get more tips and insights to build a high-performance marketing team.
Please take a moment to rate and review us on your favourite platform.
 
We love hearing from our listeners and your ratings and feedback help us continue to attract the best guests and improve the show.
 
This podcast was produced by Ty Hayes and edited by Clare Ryan.
 

This episode dives into the University of South Australia's (UniSA) journey of implementing Agile Marketing with Sarah Cutbush (Chief Marketing and Communications Officer) and Tim Smedley (Manager, Market Insights). Tune in to discover:
How a large university marketing and communications team of 80 staff implemented Agile marketing to gain strategic focus and flexibility in a volatile environment
The strategies that ensured Agile methods became ingrained and the valuable lessons learned.
The empowering impact of Agile, enabling faster response to change, managing multiple priorities and slashing time to market by up to 3x.
You will get a CMO perspective from Sarah on Agile Marketing, and an on-the-ground and tools perspective from Tim who was the tech and agile lead on the rollout. These two valuable perspectives are relevant whether you're just considering implementing agile marketing or you're some way down the track.
We hope you enjoy the show.
Contact Growth Generators
Find out how Ty and Growth Generators can help you design, align and optimise your marketing team so you can drive more growth. 
Discover how Ty can help your marketing team deliver greater customer value and business outcomes through Agile Marketing 
Connect or Follow Ty on LinkedIn - and mention that you're a listener of the Pod.
Help us help you
Hit follow so you get each new episode as it drops to get more tips and insights to build a high-performance marketing team.
Please take a moment to rate and review us on your favourite platform.
We love hearing from our listeners and your ratings and feedback help us continue to attract the best guests and improve the show.
 This podcast was produced by Ty Hayes and edited by Clare Ryan

In this episode you’ll discover two key techniques to enhance marketing team productivity and value delivery; Lean Process Redesign and Agile Marketing. 
The episode guides leaders on choosing the right approach based on team size, maturity, and challenges, with examples from industries like tourism, technology, and higher education.
Ty explains how these methods address the challenges of overloaded marketing teams and Brooks law's impact on team complexity. 
The episode distinguishes between Lean Process Redesign's emphasis on streamlining current processes to remove waste and Agile Marketing's focus on small, cross-functional teams delivering incremental customer value through feedback. 
It concludes with additional resources for implementing these techniques and the importance of continuous optimisation whether in Lean or Agile frameworks.
If you’re looking for ways to help your marketing team do more with less, feel less overwhelmed and increase their productivity - then be sure to tune in.
 
Additional Resources
See Episode 26. How to overcome resource constraints and get to market faster - for more on what Lean Process Is and how to implement it in your team.
See Episode 54. How Agile Marketing Drives Customer Centricity  - for more on the benefits of Agile Marketing with real-world results.
 
Need help optimising your marketing team?
Ty works with marketing teams like yours to help increase team productivity, engagement and effectiveness. Find out more about Growth Generator’s Flow services and how Ty can help you implement what you learn in today’s episode.
 
This podcast was edited by Clare Ryan.
 

 Is Business as Usual (BAU) work preventing your marketing team from being more strategic, agile and customer-focused?
In this episode, host Ty Hayes explores why business as usual (BAU) work is a significant challenge for marketing teams, limiting agility and innovation. 
Ty shares his definition of BAU work being the routine, repetitive work that the team thinks they have to get done.
You’ll discover how marketing teams can identify and overcome BAU, including 10 actionable tips to shift focus towards strategic initiatives that drive organisational growth. 
The discussion emphasises the importance of aligning tasks with marketing strategy, prioritising work that delivers customer and business value, and fostering a culture of agility over routine busy work. 
Ty introduces concepts such as Busy-ness as Usual Syndrome (BAUS) and Agility as Usual (AAU) to describe the pitfalls of BAU and the ultimate goal of achieving a more strategic, customer-focused approach in marketing efforts.
You can also view Ty’s companion blog article Why you must eliminate BAU to make shifts towards Agile Marketing and circulate within your organisation to get the conversation going!
If your team is drowning in BAU, or you constantly hear ‘we’re too busy’ to take on that exciting new innovative project - then tune in to increase the capacity, agility and innovation in your team.
We hope you enjoy this episode. 
 Contact Growth Generators
Find out how Ty and Growth Generators can help you design, align and optimise your marketing team so you can drive more growth. Discover how Ty can help your marketing team deliver greater customer value and business outcomes through Agile Marketing Connect or Follow Ty on LinkedIn - and mention that your’e a listener of the Pod. Help us help you
Hit follow so you get each new episode as it drops to get more tips and insights to build a high-performance marketing team. Please take a moment to rate and review us on your favourite platform. We love hearing from our listeners and your ratings and feedback help us continue to attract the best guests and improve the show.
This podcast was produced by Ty Hayes and edited by Clare Ryan.
 
 

Welcome to the CMO Leadership Podcast | How top CMOs build high-performing marketing teams.
In this episode, Ty explains the new podcast title and format, who it's for, and why we've rebranded the show from Lean Mean Marketing Teams. 
Listen to the short episode to find out how the CMO Leadership Podcast endeavours to provide even more value to current or aspiring marketing leaders looking to optimise their team's performance.
Tune in to the new show to:
Unlock secrets from top CMOs on how they’ve crafted dynamic marketing team structures and built modern capabilities Discover agile marketing practices that dismantle team silos and boost efficiency Learn the leadership principles and strategies to drive change and create a high-performance team culture Explore the mistakes to avoid and tips to become a revered CMO Gain insights from interviews with leadership experts and authors, and marketing leaders from across industries.  Contact Growth Generators
Find out how Ty and Growth Generators can help you design, align and optimise your marketing team so you can drive more growth. Discover how Ty can help your marketing team deliver greater customer value and business outcomes through Agile Marketing Connect or follow Ty on LinkedIn and let him know you're a fan of the show Help us help you
Hit follow so you get each new episode as it drops to get more tips and insights to build a high-performance marketing team.  Please take a moment to rate and review us on your favourite platform. We love hearing from our listeners and your ratings and feedback help us continue to attract the best guests and improve the show.

This podcast was produced by Ty Hayes and edited by Clare Ryan.
Thank you and enjoy the show!