Marketing #Unfiltered

Sophia

In “Marketing #Unfiltered," you don’t just learn awesome stuff to help you figure out marketing, you get the BTS scoop of building a business — the hilarious, the traumatic, and the “omg thank god I’m not the only one.” Hi! ✋🏻 I’m Sophia Parra and I’m a social media strategist for coaches. For years I ran an agency where I helped multiple six figure and seven figure coaches create content and strategies that build their following and drive traffic to their offers. My guests and I swap biz horror stories AND share notes around the strategies that took things to the next level. I also show up solo twice a week to answer YOUR marketing questions. So if you’re craving a podcast that feels like the perfect mix of biz talk with a coach and a catch up with your friends; grab a margarita and pull up a chair. I’ve got painfully relatable stories to make you laugh (or cry 🤣), and strategies and perspectives that will help you show up consistently and effectively.

  1. Ep 197 | Closing Your Identity Gap with Mindi Huebner

    قبل ٣ أيام

    Ep 197 | Closing Your Identity Gap with Mindi Huebner

    Meet Mindi Huebner, a subconscious identity coach who helps high-achieving women shed conditioning and breaks down the identity gap, the space between who you're being and who you say you want to be. From why you can't check your emails without anxiety to why women are twice as likely to justify using AI, this conversation will make you realize that 95% of what you do is subconsciously automated. If you've ever felt overwhelmed looking at your calendar or wondered why success feels so hard, Mindi explains the beliefs running the show behind the scenes and how to actually close that gap. Here's What We Cover: Why your subconscious keeps you surviving, not successful — How your brain burns the least amount of calories possible to keep you in familiar patterns (even when they don't serve you)Mindi's 15-minute call strategy that actually works — How she sells high-ticket offers by identifying limiting beliefs in 15 minutes (and why people have opinions about it)Women and AI: the justification problem — Why men are twice as likely to use AI and zero times as likely to justify it (and what that means for the gender pay gap)Your 24-carat identity framework — How to map out the version of you who has everything she wants (down to what she smells like)The 5-4-3-2-1 nervous system regulation technique — Five things you can see, four you can touch, three you can hear, two you can smell, one deep breath... and so much more! Resources Mentioned: 10-Episode Private Podcast from Mindi — DM "podcast" on LinkedIn or Instagram to receive itConnect with Mindi:LinkedIn - https://www.linkedin.com/in/mindihuebner/

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  2. Ep 196 | How a Therapist Built an AI Tool to Stop Ghosting Buyers With Kelsey Silver

    ٤ نوفمبر

    Ep 196 | How a Therapist Built an AI Tool to Stop Ghosting Buyers With Kelsey Silver

    If you've ever wondered what buying signals you're missing or how to turn data into an actual story that helps you make better business decisions, this episode will blow your mind. Meet Kelsey Silver, a former marriage and family therapist turned data analytics expert who built an AI tool called Foresight HQ after realizing coaches were literally ghosting people with their credit cards out, ready to buy. With a master's in marriage and family therapy and over a decade in corporate-level predictive analytics, Kelsey breaks down the psychology behind customer journeys in a way that will completely change how you look at your Instagram DMs, email sequences, and sales data. Here's What We Cover: Psychological triggers vs. buying signals: what's the difference? The things you do as a business owner to trigger action vs. the signals your customers give when they're ready to buyImplementation intent: the buying signal everyone misses. Why questions about VAs attending calls or PDF formats are massive red flags that someone has already decided yesHow to sell without actually selling. Kelsey's three-tier affiliate partnership program and why she pays affiliates MORE when they do more workThe 48-hour rule for opening wallets. Why you want people to make their first purchase within 48 hours of joining your list and how to make that happenLow ticket vs. high ticket: which needs more touchpoints? The counterintuitive truth about why low-ticket offers sometimes need MORE nurturing than high-ticket... and so a lot more! Resources: 5 DM Signals They're Ready to Buy (Before They Ask for the Link): https://kelseysilver.com/5-dm-signals-7564?am_id=sophia7784Foresight HQ: https://foresighthq.app/signup?am_id=sophia1615ForesightHQ 7-day $7 trial: https://foresighthq.app/7-day-trial-checkout?am_id=sophia5067Connect with Kelsey: https://www.instagram.com/kelseyesilver

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  3. Ep 195 | The Spooky Legal Stuff Every Coach Needs to Know with Sarah Waldbuesser

    ٢٨ أكتوبر

    Ep 195 | The Spooky Legal Stuff Every Coach Needs to Know with Sarah Waldbuesser

    Just in time for Halloween, in this episode, we're diving into the truly scary stuff, the legal blind spots that could haunt your coaching business. Attorney Sarah Waldbuesser (who's been in the online legal space for 10 years) breaks down everything from contracts and trademarks to AI legal risks that most coaches aren't even thinking about. If you've ever wondered when templates are enough versus when you need a lawyer, what actually happens when clients ghost on payment plans, or how AI is changing the legal landscape of your business, we will give you the clarity (and peace of mind) you desperately need. Because legal isn't just about protection, it's about power. Here's What We Cover: The most common legal blind spots in the coaching industry: Why coaches start businesses without thinking about legal at all (and what that costs them)The "gut punch test" for trademarking: Sarah's simple way to know if it's time to trademark your business name, course, or podcastHow to protect yourself from clients who ghost on payment plans: What actually works (and what doesn't) when clients stop payingThe truth about third-party platforms like Kajabi: Hidden legal risks you might be missing and why copying Kajabi's terms won't protect youThe power mindset shift around legal: Why thinking "I have to be protected" versus "I AM protected" changes everything about how you show up as a CEO... and so much more! Resources Mentioned: Coach's Legal Checklist: https://thelegitcoach.com/checklistAI Legal Starter Guide: https://thelegitcoach.com/ailegalpackDestination Legal:  https://destinationlegal.com/collections/templatesConnect with Sarah: @destinationlegal on IG and FB

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  4. Ep 194 | Turning Podcast Appearances Into $10K Paydays with Beth Nydick

    ٢١ أكتوبر

    Ep 194 | Turning Podcast Appearances Into $10K Paydays with Beth Nydick

    Stop chasing visibility and start building authority. Beth Nydick, a former TV producer with almost 20 years in digital media (who's been everyone from Dr. Oz's blogger to a cocktail cookbook author), breaks down why most entrepreneurs are completely missing the point when it comes to podcast guesting. This isn't about landing the interview, it's about what you do with it. Beth shares her signature MICS Method for turning one podcast appearance into $10,000 in client revenue and calls out the fake PR "experts" who are selling you snake oil. If you've ever wondered why your podcast appearances aren't converting into sales, this episode will blow your mind. Here's What We Cover: Beth's MICS Method — Her signature system for Messaging, Interview prep, CTAs, and Systems that turns one podcast into $10KThe first 12 seconds rule — What podcast hosts notice immediately that tells them if you're prepared (or winging it)How to do CTAs throughout the entire episode — Why waiting until the end is costing you sales and how to drop breadcrumbs from minute oneThe post-interview promotional system — Beth's exact backend strategy for leveraging one interview multiple times throughout the yearExclusive lead magnets for podcast listeners — How to create different offerings based on specific audiences (not just one generic freebie)... and so much more! Resources Mentioned: Rich Relationships by Selena Soo: https://www.amazon.com/Rich-Relationships-Million-Dollar-Network-Business/dp/B0F35GH7RQConnect with Beth: Find her at @BethNydick on all platformsDM Beth the word "Sophia" on Instagram for her exclusive podcast listener gift: https://www.instagram.com/bethnydick/

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  5. Ep 193 | Breaking the Cycle of High-Functioning Burnout with Ash McDonald

    ١٤ أكتوبر

    Ep 193 | Breaking the Cycle of High-Functioning Burnout with Ash McDonald

    In this episode, Ash, a therapist who pulled her kids out of school to travel the world for three years while running her business as the sole breadwinner, shares the raw truth about high-functioning burnout - the kind that looks like success from the outside but slowly kills you on the inside. From making half a million dollars while working 10-15 hours a week to burning out the following year trying to "professionalize" her business, Ash reveals why our attempts to fix burnout with to-do lists and perfect systems are actually making it worse. This episode will challenge everything you thought you knew about productivity, self-care, and what it really takes to break free from cortisol addiction. Here's What We Cover: What is high-functioning burnout? — Why the most successful-looking women are often the most burnt out (and why no one checks on them)The cortisol addiction trap — How our bodies become addicted to stress and why "peace" can actually feel unsafeWhy perfectionism leads to burnout — Ash's story of making $500K in a relaxed, unstructured way, then burning out the next year trying to make her business "professional"The dangerous myth of multitasking — Why trying to do everything at once drains your energy faster and creates only "elusive peace"Why self-care often doesn't work — The truth about performing self-care as another box to check instead of actual healing... and so much more! Resources Mentioned: Burnout Breakthrough: https://ashmcdonaldmentoring.com/burnout-breakthrough

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  6. Ep 191 | A 5 step process to delegate effectively with Nata Salvatori

    ١ أكتوبر

    Ep 191 | A 5 step process to delegate effectively with Nata Salvatori

    If you're carrying around everything in your business like it's all on you—feeling guilty about delegating, worried no one will do it right, or just stuck doing it all yourself—this episode is for you. That's why I brought Natta Salvatore to Marketing #Unfiltered to talk about delegation in a way that actually works (not just in theory). We cover: ➡️ The number one step you absolutely must take before delegating effectively  ➡️ Natta's 5-step process for delegation that actually gets results  ➡️ Why delegation matters so much (and what happens when you don't)  ➡️ How AI can support your delegation process  ➡️ The most genius AI strategy I've ever heard (seriously, I'm building this right now) Fair warning: The AI tip Natta shares isn't directly about delegation, but it's so brilliant I couldn't stop thinking about it. I immediately started implementing it in my own business. If you've ever thought "it's just easier to do it myself" or felt guilty asking your team to take things off your plate, this conversation will shift how you think about delegation entirely. Resources mentioned: ➡️ Free guide: 5 Vital Delegation Mistakes (and How to Fix Them) https://accidentalceo.co/delegate-freebie  ➡️ Join the Accidental Entrepreneur Facebook Community https://www.facebook.com/groups/accidentalceo.co Marketing Unfiltered is hosted by Sophia, exploring authentic marketing strategies for coaches who want to build genuine connections with their audience.

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حول

In “Marketing #Unfiltered," you don’t just learn awesome stuff to help you figure out marketing, you get the BTS scoop of building a business — the hilarious, the traumatic, and the “omg thank god I’m not the only one.” Hi! ✋🏻 I’m Sophia Parra and I’m a social media strategist for coaches. For years I ran an agency where I helped multiple six figure and seven figure coaches create content and strategies that build their following and drive traffic to their offers. My guests and I swap biz horror stories AND share notes around the strategies that took things to the next level. I also show up solo twice a week to answer YOUR marketing questions. So if you’re craving a podcast that feels like the perfect mix of biz talk with a coach and a catch up with your friends; grab a margarita and pull up a chair. I’ve got painfully relatable stories to make you laugh (or cry 🤣), and strategies and perspectives that will help you show up consistently and effectively.

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