147 episodes

Every week, BZ Consultants Group's Founder/President, Brooke C. Furniss, differentiates facts from feelings. As it is imperative to surround oneself with people smarter than yourself, experts from their respective fields will be stopping by so we can learn, grow, and move this auto industry forward. Sit back, grab your beverage of choice, and let's continue to set the precedence of facts not feelings! Connect with me at https://bzconsultantsgroup.com/

Facts Not Feelings with Brooke C. Furniss BZ Consultants Group

    • Business

Every week, BZ Consultants Group's Founder/President, Brooke C. Furniss, differentiates facts from feelings. As it is imperative to surround oneself with people smarter than yourself, experts from their respective fields will be stopping by so we can learn, grow, and move this auto industry forward. Sit back, grab your beverage of choice, and let's continue to set the precedence of facts not feelings! Connect with me at https://bzconsultantsgroup.com/

    Revamp Auto Insurance: Discover Check My Driver!

    Revamp Auto Insurance: Discover Check My Driver!

    Join us in this groundbreaking episode of "Facts Not Feelings" as Darin Yeomans and Justin Silver from Check My Driver illuminate how their pioneering solution is revolutionizing the auto industry's approach to insurance verification. Discover the transformative impact on car buying, servicing, and rentals, and learn how Check My Driver is setting new standards for efficiency, compliance, and customer satisfaction in the automotive world.
    In this episode, you'll explore:
    The critical challenges in current insurance verification processes and how Check My Driver addresses them.The seamless integration of Check My Driver's technology into dealership operations.How automated insurance verification can significantly enhance customer experience and trust.The role of Check My Driver in ensuring compliance, preventing fraud, and safeguarding against compliance risks.Stay informed about the latest trends and innovations reshaping the auto industry with "Facts Not Feelings."

    Subscribe to our channel for more insights and join the conversation in the comments below!

    Visit CheckMyDriver.ai to learn more about their revolutionary solution.

    Connect 🔗
    Darin Yeomans: https://qrcc.me/sb0jlqos4emi
    Justin Silver: https://qrcc.me/sb0jat83dxzv
    BZ Consultants Group: https://qrco.de/bcqqFo     
    Apple🎙️ https://apple.co/3DYjWN0
    Spotify 🎧 https://spoti.fi/3DNNgFI   
    Youtube ▶️ https://bit.ly/3jDwPoO

    Chapters:
    0:00 - Introduction: The Future of Insurance Verification
    1:31 - Unpacking Insurance Hurdles in Auto Dealerships
    4:07 - Seamless Insurance Integration in Dealerships
    5:44 - Combating Fraud with Smart Verification
    10:58 - Transforming Compliance in Auto Industry
    12:48 - Embracing Tech: Overcoming Auto Industry Skepticism
    16:47 - Boosting Customer Trust: Enhanced Insurance Checks
    23:22 - Featured Sponsor: Check My Driver
    25:12 - Transforming Dealerships: Next-Gen Insurance Verification
    39:11 - Future-Proofing with Check My Driver: API & Integration Focus
    40:17 - Turning Tech into a Unique Selling Point in Auto Sales
    42:25 - Ensuring Data Security: Check My Driver's Approach
    44:36 - Key Insights & Collaboration: Transforming Auto Insurance
    47:08 - Lightning Round: Quick Hits with Darin & Justin

    • 54 min
    Breaking Barriers: Women's Rise in Auto Industry

    Breaking Barriers: Women's Rise in Auto Industry

    Dive into an empowering episode of 'Facts Not Feelings' with our special guest, Laura Murphy, a beacon of inspiration in the automotive industry. With a storied 25-year career, Laura unveils her mission to elevate women and foster diversity within this dynamic sector. Discover her transformative role in digital marketing, her contributions as a #IAmRemarkable facilitator, and her heartfelt advocacy for inclusive leadership. This episode is a treasure trove of insights for anyone passionate about making a mark in their field, advocating for diversity, or seeking inspiration from trailblazing women. Tune in to unearth Laura's strategies, achievements, and the profound impact of her work on the automotive industry and beyond.

    3 Main Takeaways 
    Transformative Empowerment in Auto Industry: Discover Laura Murphy's inspiring journey to empower women and underrepresented groups in the automotive sector. Learn how she leverages her expertise to challenge norms, foster inclusivity, and inspire a new generation of industry leaders.Mentorship's Crucial Role for Women: Gain insights into Laura Murphy's impactful mentorship strategies that cultivate growth and confidence among women in automotive. Understand the power of mentorship in unlocking potential, shaping careers, and building a supportive community.Pioneering a Diverse Automotive Future: Explore Laura Murphy's visionary approach to transforming the automotive industry through diversity and innovation. Witness her dedication to creating a more inclusive environment and her aspirations to drive systemic change for future success.Connect 🔗
    Laura Murphy: https://qrcc.me/saeacnq810h8
    BZ Consultants Group: https://qrco.de/bcqqFo     
    Apple🎙️ https://apple.co/3DYjWN0
    Spotify 🎧 https://spoti.fi/3DNNgFI   
    Youtube ▶️ https://bit.ly/3jDwPoO

    Chapters:
    0:00 - Introduction: The Visionary Laura Murphy
    2:28 - Grandfather's Legacy Shapes Laura's Automotive Vision
    11:29 - #IAmRemarkable: Empowering Voices in Tech and Beyond
    16:19 - Laura's 25-Year Journey: Empowering Change in Automotive
    26:16 - Nurturing Future Leaders: Laura's Mentorship Strategy
    33:19 - Championing Diversity: Driving Growth and Innovation
    40:01 - Legacy of Leadership: Embracing the 'Show Up' Philosophy
    45:04 - Empowerment through Diversity: Personal Triumphs and Professional Guidance
    53:29 - Celebrating Remarkable Women: Empowerment and Achievement in Leadership
    57:22 - Unveiling 'I Am Remarkable' Impact: Personal Transformations and Empowerment
    59:45 - Empowerment Insights: 'I Am Remarkable' Impact and the Essence of Self-Care

    • 1 hr 9 min
    Boost Sales: Elevate Your Dealership's Shopper Experience!

    Boost Sales: Elevate Your Dealership's Shopper Experience!

    Discover groundbreaking strategies in this must-watch episode of 'Facts Not Feelings,' where host Brooke Furniss and Sam Vukas, COO of Dealer eProcess, dive into the future of automotive digital retailing. Learn how cutting-edge trends, innovative metrics, and pivotal user experience improvements are revolutionizing how dealerships engage and satisfy online shoppers. This episode is essential for dealers, general managers, and digital marketing enthusiasts aiming to stay ahead in the fast-evolving automotive industry. Don't miss out on these critical insights to elevate your dealership's success.

    3 Main Takeaways
    Maximize GA4 Insights: Unlock the power of Google Analytics 4 to deeply understand what drives your shoppers. Discover how to use GA4's rich insights to tailor your website, enhance user engagement, and supercharge your dealership's online performance.Mobile UX Mastery: Master the art of mobile user experience! Learn key strategies to optimize your dealership's website for mobile users, ensuring smooth navigation, effective CTAs, and an overall seamless shopping experience that converts.Strategic Team Unity: Break down silos and boost your digital success! Find out how cross-departmental collaboration can create a unified digital strategy, amplify your dealership's online presence, and provide a superior experience for every visitor.Connect 🔗
    Sam Vukas: https://qrcc.me/sak4g9nplzqd
    BZ Consultants Group: https://qrco.de/bcqqFo     
    Apple🎙️ https://apple.co/3DYjWN0
    Spotify 🎧 https://spoti.fi/3DNNgFI   
    Youtube ▶️ https://bit.ly/3jDwPoO

    📌 Chapters:
    0:00 - Introduction: Navigating the Future of Car Shopping
    1:45 - Harnessing GA4: Aligning Metrics with Consumer Behavior and Business Goals
    4:36 - Beyond Conventional Metrics: Innovating UX with Brochures and Window Stickers
    8:19 - Optimizing Mobile UX: Navigating Screen Space and Interactivity in Automotive Retail
    14:31 - Harmonizing Cross-Departmental Efforts for a Cohesive Digital Experience
    21:16 - Embracing AI in Dealerships: Opportunities and Caution
    27:14 - Streamlining UX for Enhanced Engagement: Prioritizing Clarity and Convenience
    33:32 - Data-Driven Website Enhancements: Navigating Through Analytics and Compliance
    41:43 - Peering into the Future: Adapting to Evolving Digital Retailing Trends in Automotive
    45:19 - Insightful Conclusions: Engaging with Industry Expertise and Personal Vision

    • 49 min
    🚀 Empower & Humanize: Transform Auto Sales! 🚗💡

    🚀 Empower & Humanize: Transform Auto Sales! 🚗💡

    Dive into an insightful discussion on blending technology with human interaction in the automotive industry. Join host Brooke Furniss and industry expert Durran Cage as they explore the significance of empowering your team, leveraging technology wisely, and maintaining the human touch for enhanced customer experiences. Discover strategies for seamless tech integration and learn how your dealership can stay ahead in this rapidly evolving landscape.

    3 Main Takeaways 
    Strategic Technology Integration: Dealerships must evaluate their current technological assets critically before adopting new tools to ensure they're not redundantly investing in similar solutions. The aim should be to maximize the utility of existing technologies before integrating new ones, ensuring these tools align with the dealership's operational goals and improve efficiency and customer experience.Employee Empowerment: It's crucial for automotive businesses to empower their staff to adapt to and embrace technological changes. By involving various departments in the decision-making process and ensuring they understand how to utilize new technologies effectively, businesses can foster a more adaptable and innovative workforce. Employee empowerment is also about having clear champions for each technology, ensuring accountability, and providing ongoing training and support.Humanizing Technology in Customer Service: While technology can streamline processes and enhance efficiency, the human element remains irreplaceable in delivering exceptional customer service. Dealerships should focus on leveraging technology to facilitate more personal, humanized interactions with customers. This can involve using video communications to add a personal touch to digital interactions, ensuring that staff responses are personalized and contextually relevant, and maintaining a focus on creating empowered customer experiences.Connect 🔗
    Durran Cage: https://qrcc.me/s9oarb57excu
    BZ Consultants Group: https://qrco.de/bcqqFo     
    Apple🎙️ https://apple.co/3DYjWN0
    Spotify 🎧 https://spoti.fi/3DNNgFI   
    Youtube ▶️ https://bit.ly/3jDwPoO

    📌 Chapters:
    0:00 - Introduction to the Episode
    2:41 - Maximizing Tech Efficiency in Dealerships: Integration, Evaluation, and Strategic Implementation
    8:40 - Empowering Automotive Teams: Training and Adaptability in Tech Integration
    13:36 - Balancing Tech and Personal Touch in Automotive Customer Service
    18:55 - Streamlining Processes for Efficiency and Satisfaction in Automotive Businesses
    24:32 - Empowering Customers and Staff: Enhanced Experiences in Automotive
    34:01 - Integrating Marketing Strategies with Technology in Automotive
    41:46 - Embracing Humanity: The Key to Advancing in the Automotive Industry
    43:46 - Closing Insights and Connecting with Durran Cage

    • 52 min
    Mint Motors' Secret to Skyrocketing Sales Revealed!

    Mint Motors' Secret to Skyrocketing Sales Revealed!

    Discover groundbreaking strategies that distinguish Mint Motors in the fiercely competitive automotive industry. Join us in this engaging episode of Facts Not Feelings, where Ashley DeBore, Vice President & Partner at Mint Motors, unveils the secrets behind their standout success. Learn how they leverage technology, AI, and exceptional customer service to redefine what it means to be an independent dealership. Dive into the nuances of automotive marketing, customer relationship building, and the vital role of community engagement that Mint Motors champions.

    3 Main Takeaways 
    Strategies for Standing Out: Discover Mint Motors' unique strategies to stand out in the crowded automotive market. Learn how innovative marketing, community ties, and a strong brand story can set an independent dealership apart.Embracing Tech and AI in Auto Sales: Explore how Mint Motors harnesses technology and AI to revolutionize their marketing and operations. Find out how AI can enhance content creation, data analysis, and customer engagement for auto dealersMastering Customer Experience: Learn from Mint Motors' approach to delivering exceptional customer service. Understand the impact of personalized service, efficient communication, and added value on customer loyalty in the auto industry.Connect 🔗
    Ashley DeBoer: https://qrcc.me/s9vps8c3mpbg
    BZ Consultants Group: https://qrco.de/bcqqFo     
    Apple🎙️ https://apple.co/3DYjWN0
    Spotify 🎧 https://spoti.fi/3DNNgFI   
    Youtube ▶️ https://bit.ly/3jDwPoO

    Chapters:
    0:00 - Intro: Unveiling Mint Motors' Success
    3:11 - Defining Branding's Impact at Mint Motors
    5:07 Navigating Marketing: OEM vs. Independent Strategies
    8:36 - Navigating Crisis: Mint Motors' Strategic Shift During COVID
    11:53 - Maximizing CRM: Mint Motors' Smart Engagement Strategy
    13:51 - Crafting Distinction: Mint Motors' Visual and Review Strategy
    16:27 - Mastering Engagement: Mint Motors' Review Strategy
    21:33 - Pivoting for Success: Mint Motors' Adaptive Strategies
    27:06 - Crafting Connections: Personalizing Mint Motors' Message
    34:07 - Embracing Tech & Creativity: Mint Motors' Edge Over Big Dealers
    45:54 - Future Tech in Auto Marketing: AI, Photos, and Online Efficiency
    53:31 - Closing Insights & Lightning Round with Ashley DeBore

    • 58 min
    Boost Dealership Success: Key Strategies & Growth Tips

    Boost Dealership Success: Key Strategies & Growth Tips

    Dive into a transformative journey with "Facts Not Feelings" as we unveil groundbreaking strategies that will revolutionize your auto dealership's success. Join host Brooke Furniss and marketing maestro Paul Crisci in a dynamic dialogue that cuts through the noise, offering you a roadmap to unparalleled growth and resilience in the automotive sector. Whether you're aiming to amplify your online presence, master Google Analytics, or rediscover foundational business principles, this episode is your gateway to elevating your dealership to new heights.

    3 Main Takeaways
    Leverage Google Analytics for Dealership Success: Unlock the potential of Google Analytics to enhance your dealership's online presence. Learn actionable insights to interpret customer behaviors and optimize your digital marketing campaigns for increased engagement and boosted sales.Embrace Fundamental Strategies in Auto Dealership: Discover the importance of adhering to core business principles in the ever-evolving automotive sector. Understand how a steadfast focus on essential dealership operations can catalyze enduring success and stability, setting your business apart in the competitive auto market.Master Integrated Marketing in Auto Sales: Gain in-depth knowledge of vital integrated marketing approaches crucial for every auto dealership's growth. Learn to harmonize your online and offline marketing tactics to forge a unified and compelling brand narrative, significantly amplifying your sales impact.Connect 🔗
    Paul Crisci: https://qrcc.me/s9j0229nv3zy
    BZ Consultants Group: https://qrco.de/bcqqFo     
    Apple🎙️ https://apple.co/3DYjWN0
    Spotify 🎧 https://spoti.fi/3DNNgFI   
    Youtube ▶️ https://bit.ly/3jDwPoO

    📌 Chapters:
    0:00 - Introduction to Facts Not Feelings
    2:52 - Mastering GA4: Essential for Auto Dealerships
    4:42 - Addressing Auto Industry Complacency
    5:52 - Leveraging Google Analytics for Smarter Decisions
    18:23 - Demystifying Customer Experience in Digital Age
    26:40 - Aligning People, Process, and Product: Strategic Integration for Dealerships
    29:09 - Revolutionizing BDC Strategy: Mastering Lead Management and Conversion
    36:12 - Empowering Dealership Teams: Emulating Apple's Customer Service Excellence
    41:17 - Debunking Fantasy Advertising: Real Strategies for Real Result
    48:30 -  Harnessing Consistency in Advertising: Building Brand Awareness
    52:48 - Quick Hits: Insights and Superpowers with Paul Crisci

    • 1 hr

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