Handmade & Beyond Podcast LL Divens Etsy Entrepreneur Success Coach & Seller

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Hey everyone, welcome back to the podcast! In today’s episode, we’re diving into Etsy’s recent announcement about retiring its old listing form. If you’re an Etsy seller, this update is crucial for you.
Etsy has decided to retire the old listing form that many of us have used to list items for sale. But don’t worry, they’ve assured us that we won’t miss any of our favorite features. The new and improved listing form is designed to be more streamlined and efficient, thanks to feedback from sellers like you.
Here are some of the key features of the new listing form:
• Scroll No More: Navigation tabs help you quickly jump to different sections of your listing details, making the process faster and more seamless.
• Optimize Smarter: The Performance tab displays performance data and reviews for your listings, making it easier to decide what types of edits to make.
• Get a Sneak Peek: The listing preview feature lets you double-check your edits before publishing them live.
• NEW! Skip the Mental Math: The profit calculator helps you efficiently estimate your profits while pricing your items.
However, some sellers have pointed out that a few features are missing in the new form. Etsy has listened to this feedback and made some adjustments. They announced that by June 25th, the following functionalities will be added to the new listing form:
• Add manual translations to your listings
• Enable your listings to appear on your Pattern site
• Edit private, custom listings in the new form
• See and edit all listing states (e.g., inactive or expired listings) in the new form
Tune in to this episode to get all the details about these changes and how they can help you save time and optimize your listings more effectively.
Don’t forget to subscribe and leave a review if you find this information helpful. Let’s get started!

 
Hey everyone, in today’s episode, we’re diving into why your Etsy shop might not be performing as well as you’d like and what you can do about it.
Etsy has a whopping 7 million sellers and 92 million buyers. That’s a lot of competition, but also a huge pool of potential customers. Your goal is to attract and convert as many of those buyers to your shop as possible. Here’s how:
First, you need to offer something to a clearly defined niche with high demand. If you’re not targeting an in-demand niche, you’re setting yourself up for failure. No demand means no sales—plain and simple.
Next, let’s talk numbers. Even if you have amazing listings, SEO, and photos, you can still fail if you don’t offer enough products. You need to be a noticeable presence in the marketplace, not just a drop of sand on a beach.
For instance, let’s say you sell organic candles. There are about 120,000 listings for organic candles on Etsy. If you only have 20 listings, you’re a tiny fraction of the marketplace. To get noticed, you need more listings—lots more.
Each listing allows you to use around 37 keywords. With 20 listings, that’s 740 keywords. But against 120,000 competitors, that’s not much. The more listings you have, the more keywords you can use, increasing your chances of being found.
Consider aiming for 1,000 listings. If organic candles get about 3,600 searches a month, that’s 43,200 searches a year. With a 3% conversion rate, that’s roughly 1,200 purchases a month. If you represent 1% of the market, that’s about 12 sales a month for just one keyword.
It’s all about playing the numbers game. A clearly defined niche, high demand, quality listings, and a large number of listings all matter.
So, put in the work. Keep adding quality listings consistently, and increase your chances of success.
Don’t forget to get your free trial of Alura here: Alura Free Trial
And snag your free Etsy SEO Success Guide: Etsy SEO Success Guide for tips on how to use SEO to get more traffic and sales.

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👨‍💻Alura: Researching new product demand, keywords, and improving your own listings has never been easier. Fantastic Etsy Tool! Get Alura here: https://www.alura.io/?via=LLETSY
In this latest podcast episode, I’m thrilled to share the 13 pivotal steps that propelled my Etsy business to over $500,000 in sales. My primary aim is to streamline your path to success, helping you achieve your goals with greater speed and less frustration. Throughout the episode, I’ll take you on a deep dive into the inner workings of my Etsy shop, revealing exactly how I reached this significant milestone. Expect no fluff or filler—just straightforward, effective strategies that have worked for me and could very well work for you too. Join me as I lay out the blueprint that could help you replicate my success on Etsy.

Welcome to "My Etsy Listing Formula," where I share my step-by-step approach to creating successful Etsy listings.
First, I start with my idea of what I want to create. I jot down three variations of the idea in the form of keywords, which can be either specific or broad. For example, I might consider "woods lake painting," "mountain lake painting," or "field lake painting." A pro tip: if a keyword isn't performing well, I might need to alter the format or specific words to see better results. For instance, "field lake painting" might not do as well as "prairie lake painting," even though they're similar types of paintings.
Next, I do product demand research using Alura. I check how much search volume each keyword gets and, more importantly, how many overall sales there are. For instance, "woods lake painting" might have a search volume of 5,000 and sales of 15,000, while "mountain lake painting" has a search volume of 4,000 and sales of 10,000. I don't focus on finding keywords with low competition but high traffic and sales. Instead, I look for enough traffic to get my piece of the pie. It's like setting up a yard sale on a busy street versus a backroad – the busy street will always bring more success.
Based on this research, I pick the winner, which in this case is "woods lake painting."
Then, I create the product. Once the product is ready, I do additional keyword research to find high-value keywords to further enhance my listing. I look for similar keywords with a lot of traffic and sales. For example, "nature painting" might have 90,000 searches and 358,000 sales, or "rustic lake decor" might have 15,000 sales. I use a mix of highly specific and broad high-value keywords to target my audience and fill out the keywords in my listing.
I take all my researched keywords and add them to my title and tags. I do the title first, then copy them to my tags. Not all will fit, so I edit them to fit, breaking them up as needed. A pro tip: if I use commas between keywords, I can copy and paste them, and whatever fits will be input into the tags.
Next, I fill out the rest of my listing with the important information: pictures (including alt text), attributes, a keyword-rich description (AI can help here), and pricing (using Alura to research average prices).
Finally, I list the item and let it sit for 3-6 months before considering any changes. Then, I rinse and repeat for future listings.
Don't forget to get your free trial of Alura here: Alura Free Trial. Join me as I navigate the world of Etsy listings and share my insights with you!

In the latest episode of my podcast, I tackled a question many Etsy sellers ponder: "How do I niche down and list more when my niche seems too specific?" This is a great question because as I dive into the world of niches, the paths can seem limited, but they really aren't.
I started by unpacking why niching down is so powerful. It's about connecting directly and intimately with your target audience. Think about the difference between shouting in a packed stadium versus having a conversation in a quiet room. Niching effectively puts you in that quiet room with your ideal customer.
Many sellers start too broadly, trying to cater to everyone and thus, speaking directly to no one. For instance, selling "shirts" or "jewelry" without a focus is too vague. The trick is to home in on your interests and market demand. For example, I began by targeting men and women interested in CrossFit with my shirt designs, which allowed me to establish a foothold and expand from there.
But what happens when you feel you've niched down as far as you can go? That's where the fun begins! You can always:
Expand Within Your Niche: For example, if you're doing funny shirts for moms, think about new sayings, designs, or even shirt types that cater to evolving trends and humor. Niche Down Further: Maybe start designing shirts that combine mom-related humor with specific hobbies like wine or coffee, or experiment with different styles of artwork or shirt cuts. Diversify Product Offerings: Why limit to shirts? Put those popular sayings on mugs, wine glasses, or keychains, considering what your target demographic would appreciate. This episode not only addresses these strategies but also emphasizes the limitless potential in any niche when you think creatively and multidimensionally. Don't miss this episode if you're ready to explore new depths in your niche and broaden your product offerings!
And remember, for more tips on maximizing your Etsy store through effective SEO and other strategies, grab your free Etsy SEO Success Guide. It’s packed with insights to help you increase traffic and sales on Etsy!  www.handmadeandbeyond.com/etsyseosuccess

In today's podcast episode, I'm excited to share some top time-saving hacks that have revolutionized how I manage my Etsy business. Managing time efficiently is crucial, and with these strategies, you can streamline your operations too. Here are the hacks I covered:
Duplicate Similar Listings: Why start from scratch when you can use existing listings as templates? Bulk Edit Listings: Take advantage of Etsy's bulk editing tools to update multiple listings simultaneously. Leverage AI for Descriptions: AI tools can dramatically reduce the time it takes to write product descriptions. Prepaid Etsy Labels: Skip the post office by printing prepaid shipping labels directly from Etsy. Batch Social Media and Emails: Prepare and schedule these in advance to save daily time. Organize Weekly Workflows: Planning your tasks weekly helps maintain focus and efficiency. Don't miss out on additional resources to boost your Etsy shop's success! Grab your free Etsy SEO success guide at www.handmadeandbeyond.com/etsyseosuccess for insider tips and strategies on increasing traffic and sales.