Useful Content - Content Creation & Strategy Podcast for Marketing Teams

Juma Bannister | Content Creation & Strategy
Useful Content - Content Creation & Strategy Podcast for Marketing Teams

Most content is not about utility, it's about virality. It's not about Relationship, it's about reach. As a result, most content is useless…or near useless. Useful Content offers a way out. Useful Content was created specifically for maketing teams & business owners, who are being drowned in terrible advice about content strategy, content creation and content distribution. It’s a place where you can learn things about content marketing that actually work, from people who use content every day to serve clients, and build their businesses.  Produced and brought to you by Relate Studios. (relatestudios.com) 

  1. 21 NOV

    Get Better Results Doing Less on Linkedin - Teacher: Gus Bhandal

    This is Gus Bhandal Marketing strategist, social media specialist, and LinkedIn trainer for service-sector businesses.He helps you to amplify your voice and increase your visibility, for long-term sustainable business growth. In this episode of the Useful Content Podcast, Juma speaks with Gus Bhandal on strategies to make Linkedin more Effective and Efficient.  Gus shares on: → Using LinkedIn Sales Navigator to find ideal clients. → How to maintain authenticity on the platform.  → Using daily, weekly, and monthly tasks to optimize LinkedIn PLUS!  Why you should NEVER join an Engagement POD. 00:00 The LinkedIn Engagement Pod Experience 00:52 Introduction to Useful Content 00:58 Meet Gus Bandel: LinkedIn Trainer 02:08 The Power of LinkedIn Search 04:12 Understanding LinkedIn Sales Navigator 06:24 The Importance of Active Connections 11:45 Personalizing Connection Requests 17:39 Effective and Efficient LinkedIn Strategies 22:45 The Importance of Consistency on LinkedIn 23:00 Engaging Authentically on LinkedIn 25:47 Balancing Personal and Private Content 28:17 The Reality of Viral LinkedIn Posts 32:22 Red Flags to Avoid on LinkedIn 37:04 The Pitfalls of Engagement Pods 42:11 Final Tips for LinkedIn Success Connect with Gus: https://www.linkedin.com/in/mguruuk Listen to the podcast: SPOTIFY https://open.spotify.com/show/1oRjO5e0HJCrnHXwLIXusl APPLE https://podcasts.apple.com/us/podcast/useful-content-content-creation-strategy-podcast-for/id1702087688 Subscribe to the Useful Content Newsletter https://sendfox.com/jumabannister Thanks for listening. Produced by Relate Studios: www.relatestudios.com Music by Juma Bannister Host: Juma Bannister Connect with me on Linkedin https://www.linkedin.com/in/jumabannister

    46 min
  2. 14 NOV

    5 Practical Video Marketing Tactics for Success - Teacher: Juma Bannister

    In this episode of the Useful Content Podcast, guest host Christine McLean Lewis interviews video marketing expert Juma Bannister about effective video marketing tactics. Juma defines video marketing and emphasizes the importance of engaging content that builds trust with the audience. He discusses five core tactics: teaching first and selling later, using storytelling, showing your process, borrowing authority through collaborations, and maximizing content creation styles. The episode also touches on the importance of finding a personalized approach to content creation and assessing video content performance through tools like Kleo. The conversation concludes by discussing what constitutes success in video marketing and the importance of defining clear goals. 00:00 Introduction to Content Creation Strategies 00:49 Welcome to the Useful Content Podcast 02:04 Defining Video Marketing 06:38 Educational Content: Teach First, Then Sell 16:23 The Power of Storytelling in Video Marketing 22:00 Showcasing Your Process 24:40 Borrowing Authority Through Collaboration 27:19 Leveraging Authority Through Video Content 29:09 Types of Video Content Creators 30:21 Spontaneous Content Creators 31:39 Batch Content Creators 32:23 Core Content Creators 33:33 Assessing Your Content Creation Style 34:49 Using Tools to Analyze Content Performance 40:32 Defining Success in Video Marketing 42:57 Final Thoughts and Takeaways 44:41 Post-Show Conversation Guesting on my own podcast today...who woulda thunk! Thanks to Christine McLean Lewis for being the host today You can find her here: https://www.linkedin.com/in/christine-mclean-lewis/ Listen to the podcast: SPOTIFY https://open.spotify.com/show/1oRjO5e0HJCrnHXwLIXusl APPLE https://podcasts.apple.com/us/podcast/useful-content-content-creation-strategy-podcast-for/id1702087688 Subscribe to the Useful Content Newsletter https://sendfox.com/jumabannister Thanks for listening. Produced by Relate Studios: www.relatestudios.com Music by Juma Bannister Host: Juma Bannister Connect with me on Linkedin https://www.linkedin.com/in/jumabannister

    48 min
  3. 7 NOV

    Position Your Brand With Authority - Teacher: Winston A. Henderson

    In this episode of the Useful Content Podcast, Juma and returning guest Winston Henderson discuss the crucial importance of intentional market positioning for businesses. With a focus on understanding the intricacies and nuances required for effective positioning, Winston shares his expertise on how companies can differentiate themselves in a crowded market. The discussion covers practical components such as creating a value proposition canvas, conducting a business assessment, and interviewing clients to identify their needs and challenges. Winston also emphasizes the impact of AI-generated content and the necessity for businesses to position themselves uniquely rather than broadly. Tune in for a detailed exploration of positioning strategies and real-world examples to help your business stand out and thrive. 00:00 Introduction to Positioning 00:57 Welcoming Winston Henderson 01:33 The Importance of Positioning 04:04 Challenges in Positioning 12:08 Insights from April Dunford's Book 12:59 Learning from Fletch PMM 15:20 Developing a Positioning Statement 21:35 The Need for Consistent Positioning 23:21 Levels of Positioning 24:26 Practical Exercise on Positioning 25:09 Understanding Client Problems 26:13 Defining the Better Way 27:21 The Authority Branding System 28:26 Business Assessment and SWOT Analysis 31:35 Client Research and Interviews 33:09 Creating the Flowchart 33:52 Positioning and Problem Resonance 38:14 Challenges in Positioning 39:18 Implementing the New Positioning 44:49 Overcoming Resistance to Change Connect with Winston: https://www.linkedin.com/in/the-content-marketing-guy/ Listen to the podcast: SPOTIFY https://open.spotify.com/show/1oRjO5e0HJCrnHXwLIXusl APPLE https://podcasts.apple.com/us/podcast/useful-content-content-creation-strategy-podcast-for/id1702087688 Subscribe to the Useful Content Newsletter https://sendfox.com/jumabannister Thanks for listening. Produced by Relate Studios: www.relatestudios.com Music by Juma Bannister Host: Juma Bannister Connect with me on Linkedin https://www.linkedin.com/in/jumabannister

    58 min
  4. 31 OCT

    How to Start Sending Video DMs on Linkedin - Teacher: Jarrod Best Mitchell

    In this episode of the Useful Content Podcast, Juma interviews Jarrod Best Mitchell, a sales trainer and LinkedIn coach well known for his content and vibrant yellow attire. The discussion begins with the importance of video content and personalization in direct messages to stand out on LinkedIn. Jarrod shares his journey from corporate roles to becoming a full-time entrepreneur based in Trinidad and Tobago. The conversation covers the effectiveness of video content, Jarrod's content creation process, and the criticality of developing one's style. Jarrod also discusses his interaction with LinkedIn's platform and community, emphasizing constant engagement and evolution in content strategies. They delve into practical tips for optimizing LinkedIn profiles and leveraging personal video DMs for building connections. The episode underscores the significance of consistent content creation and personalized engagement in achieving business success on LinkedIn. 00:00 The Importance of Video in Client Engagement 00:56 Introduction to the Useful Content Podcast 01:36 Meet Jarrod Best-Mitchell: Sales Trainer and LinkedIn Coach 02:47 The Power of Content in Sales 04:11 Jarrod's Content Creation Process 07:50 Developing Your Unique Content Style 11:50 Transitioning to Entrepreneurship 14:06 Why LinkedIn is the Best Platform for B2B 21:52 Recognition and Achievements 24:01 The Impact of Consistent Content Creation 27:00 The Power of Personalized Video Messages 28:01 Building Connections on LinkedIn 32:01 Secrets to Effective DM Strategies 33:15 Crafting the Perfect DM Script 42:30 The Importance of Content Over Profile Optimization 43:59 Future Directions and Aspirations 47:46 Concluding Thoughts and Final Advice Connect with Jarrod: linkedin.com/in/jarrodbestmitchell Listen to the audio Version: SPOTIFY https://open.spotify.com/show/1oRjO5e0HJCrnHXwLIXusl APPLE https://podcasts.apple.com/us/podcast/useful-content-content-creation-strategy-podcast-for/id1702087688 Subscribe to the Useful Content Newsletter https://sendfox.com/jumabannister Submit your Questions! https://jumabannister.formaloo.me/questions Thanks for listening. Produced by Relate Studios: www.relatestudios.com Music by Juma Bannister Host: Juma Bannister Connect with me on Linkedin https://www.linkedin.com/in/jumabannister

    52 min
  5. 24 OCT

    Branding from the Inside out (Why HR and Branding teams need to Sync) -Teacher: Ron Johnson

    In this episode of the Useful Content Podcast, Juma is joined by branding expert Ron Johnson from Barbados to explore the integral connection between employee engagement, company culture, and branding. Ron shares his unique journey from a biology graduate to a branding specialist, emphasizing how internal culture and employee experience shape the overall brand image and customer satisfaction. The discussion highlights the critical role of HR in fostering a positive workplace environment, aligning company values with employee interests, and overcoming resistance to change. The conversation delves into the power of storytelling and employee-driven content marketing. Listeners will gain valuable insights on enhancing employee engagement, the differences between transactional and transformational HR, and strategies to stay ahead of the competition. Ron also shares his thoughts on continuous improvement and ways to connect with him, including his book 'Tighten Your Shoelaces', available on Amazon. 00:00 Welcome and Introduction to Ron Johnson 01:12 Ron Johnson's Background and Journey 03:28 The Essence of Branding 05:29 Employee Engagement and Branding 10:34 HR's Role in Branding 10:59 Real-Life Examples and Impact 21:57 HR Professionals as Branding Superheroes 24:53 HR's Role in Employee Engagement 25:07 The Enron Example: Integrity in Question 26:00 Branding Equation: Integrating HR 26:37 Employee Scenarios: Uber and Beyond 27:29 Changing People: Internal vs. External 30:10 Employee Experience: Health and Fun 34:35 Employee Engagement and Company Success 35:59 Storytelling and Company Culture 38:18 Content Quality and Employee Advocacy 45:19 Final Thoughts and Contact Information Connect with Ron https://www.linkedin.com/in/ronjohnsonco IG: @ronjohnsonco APPLE https://podcasts.apple.com/us/podcast/useful-content-content-creation-strategy-podcast-for/id1702087688 Subscribe to the Useful Content Newsletter https://sendfox.com/jumabannister Submit your Questions! https://jumabannister.formaloo.me/questions Thanks for listening. Produced by Relate Studios: www.relatestudios.com Music by Juma Bannister Host: Juma Bannister Connect with me on Linkedin https://www.linkedin.com/in/jumabannister

    49 min
  6. 17 OCT

    Building a Profitable B2B Podcast - Teacher: Ryan R. Sullivan

    This is Ryan R. Sullivan, the founder of Podcast Principles, a boutique podcast consulting company for B2B service businesses. He’s helped hundreds of founders, entrepreneurs, and creators around the world launch and grow their podcasts. And today Useful Content we discuss how create profitable podcasts for B2B businesses. We talk about: → Why many B2B Podcast Fail → Why creating a podcast might be better than recording short form videos with your phone → What account-based podcasting is and how you can use it to attract ideal clients → Why founders should always be involved in the creation of their company’s Podcast Enjoy the conversation and Let’s make useful Content! 00:00 Welcome to the Useful Content Podcast 00:23 Introducing Ryan Sullivan 00:41 The Problem with Company Podcasts 01:40 Defining Podcast Failure 02:16 The Role of Goals in Podcast Success 03:25 Podcast SEO and Natural Endings 04:24 Audio vs. Video Podcasts 07:05 Creating Effective Thumbnails 08:07 YouTube and LinkedIn Video Strategies 11:35 The Benefits of Podcasting 13:56 Building a Profitable Podcast 16:59 Account-Based Podcasting 23:30 B2B Marketing's Midlife Crisis 26:27 Belief in Organic Social Media 27:31 The Role of Talent in Podcasting 29:18 Founders as the Face of Content 32:30 Creating Unique and Effective Podcasts 35:22 Balancing Evergreen and News Content 40:35 Customer-Centric Podcasting 42:53 Key Principles for B2B Podcast Success 44:52 Conclusion and Final Thoughts   Connect with Ryan Google Ryan R. Sullivan, he’s on YouTube. Website: podcastprinciples.com Linkedin: https://www.linkedin.com/in/sullybop/ Listen to the audio Version: SPOTIFY https://open.spotify.com/show/1oRjO5e0HJCrnHXwLIXusl APPLE https://podcasts.apple.com/us/podcast/useful-content-content-creation-strategy-podcast-for/id1702087688 Subscribe to the Useful Content Newsletter https://sendfox.com/jumabannister Submit your Questions! https://jumabannister.formaloo.me/questions Thanks for listening. Produced by Relate Studios: www.relatestudios.com Music by Juma Bannister Host: Juma Bannister Connect with me on Linkedin https://www.linkedin.com/in/jumabannister

    51 min

About

Most content is not about utility, it's about virality. It's not about Relationship, it's about reach. As a result, most content is useless…or near useless. Useful Content offers a way out. Useful Content was created specifically for maketing teams & business owners, who are being drowned in terrible advice about content strategy, content creation and content distribution. It’s a place where you can learn things about content marketing that actually work, from people who use content every day to serve clients, and build their businesses.  Produced and brought to you by Relate Studios. (relatestudios.com) 

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