25 episodes

From marketing and sales alignment to the future of MarTech, get the low down on everything going on in revenue marketing with the Let's Talk Revenue Marketing podcast.

Let's Talk Revenue Marketing Revenue Marketing Alliance

    • Business

From marketing and sales alignment to the future of MarTech, get the low down on everything going on in revenue marketing with the Let's Talk Revenue Marketing podcast.

    From Silicon Valley to the Middle East, with Islam Gouda

    From Silicon Valley to the Middle East, with Islam Gouda

    In this episode of Let's Talk Revenue Marketing, host Paul Sweeney is joined by Islam Gouda – a seasoned marketer with a truly global perspective. From his vantage point in Dubai, Islam offers a unique East-meets-West take on the forces shaping revenue marketing.

    • 38 min
    Smashing the marathon: Tactics for 18-month pipeline nurturing with Carlota Feliu

    Smashing the marathon: Tactics for 18-month pipeline nurturing with Carlota Feliu

    In this episode of Let's Talk Revenue Marketing, host Paul Sweeney sits down with Carlota Feliu, Head of Marketing for HP's 3D Printing Division, to get the lowdown on what it really takes to keep prospects engaged and deals moving over those stretched-out 12-18 month evaluation periods.

    • 36 min
    Data and creativity: A match made in marketing heaven, with Keith Povey

    Data and creativity: A match made in marketing heaven, with Keith Povey

    In this episode of Let's Talk Revenue Marketing, host Paul Sweeney is joined by Keith Povey, Director of Revenue Marketing at cybersecurity startup Panacea, to discuss how data can be used as a springboard for creativity in marketing.

    • 33 min
    How to build demand-generation strategies for scale with Carol Howley

    How to build demand-generation strategies for scale with Carol Howley

    In this episode of Let's Talk Revenue Marketing, host, Paul Sweeney, is joined by Carol Howley, Chief Marketing Officer at Exclaimer, to talk about building demand-generation strategies for scale.

    • 42 min
    How you can go from data-driven to data-informed, with Eve Chen and Tim Cakir

    How you can go from data-driven to data-informed, with Eve Chen and Tim Cakir

    Basing decisions on data is crucial for revenue marketers, but with data overload a constant reality, how can you sift through the noise to find what really matters? In this episode of Let's Talk Revenue Marketing, host Eve Chen gets tactical with Tim Cakir, CEO of TaskDrive. They discuss the pitfalls of relying too much on data when making marketing decisions and share tips for becoming "data-informed" vs just data-driven.

    • 48 min
    How to leverage events to drive revenue, with Paul Sweeney and Darya Krakaviak

    How to leverage events to drive revenue, with Paul Sweeney and Darya Krakaviak

    In this episode of Let's Talk Revenue Marketing, host Paul Sweeney and Darya Krakaviak, Brand & Communications Lead at N.Rich, explore all things events when it comes to B2B marketing, covering:
    Where they sit within the revenue marketing frameworkHow to measure ROI properly from eventsHow to make sure your events are working in service with revenueConnect with Darya on LinkedIn.

    • 32 min

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