494 episodes
Sweathead, A Strategy Podcast Mark Pollard
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- Business
How do you get good at strategy? Whether you’re into brand strategy, advertising strategy, digital strategy, social media strategy, or you just love doing strategy but you get frustrated at how people use the word, Sweathead will help you delve into the practices and minds of some of the world’s most wonderful strategists. We're in our sixth year and have surpassed 1,500,000 listens! Hit SUBSCRIBE, tell your friends, and leave a kind rating. Real-time action is @markpollard and @sweathead.
You can find strategy classes and "Strategy Is Your Words" here: http://www.sweathead.com.
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Simple Ways To Fix Your Strategy Work - Sit and Talk
- The power of paper
- Summarize stingily
- Digging into problems
- Fixing presentations
Find out about my masterclasses:
http://www.sweathead.com
Download the ebook "How To Do Strategy"
http://www.sweathead.com
Find me on Instagram:
http://www.instagram.com/markpollard -
Artificial Intelligence In Advertising - Toygun Yilmazer, CSO TBWA Istanbul
Toygun is Chief Strategy Office at TBWA in Istanbul, one of my favorite cities on the planet. He recently presented his thoughts about artificial intelligence at SxSW.
We discuss these thoughts as well as Turkey.
You can find Toygun here: https://www.linkedin.com/in/toygun-yilmazer-29810267/
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For details about our upcoming strategy masterclasses and free ebooks, go to http://www.sweathead.com
🇨🇿Prague
🇩🇪Berlin
🇺🇸NYC, LA
🇸🇬Singapore
🇮🇩Jakarta
🇵🇭Manila
🇦🇺Sydney -
Are Strategy Frameworks Dumb? - Joe Burns, Group Strategy Director, Quality Meats Creative
Joe was Head of Strategy at BBH in New York but decided to go to an indie shop Quality Meats as a Group Strategy Director.
We discuss this move as well as a survey that suggested a lot of strategists think strategy frameworks do more harm than good.
You can find Joe here: https://www.linkedin.com/in/joe-burns-bb73a31b/
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For details about our upcoming strategy masterclasses and free ebooks, go to http://www.sweathead.com
🇨🇿Prague
🇩🇪Berlin
🇺🇸NYC, LA
🇸🇬Singapore
🇮🇩Jakarta
🇵🇭Manila
🇦🇺Sydney -
The Daily Challenges Facing Good Comms Planning - Mani Schlisser, OBERLAND
Mani Schlisser is Director of Strategy at OBERLAND in New York. He's had big comms planning roles at Ogilvy, Mekanism, and Chiat Day.
In this chat, we talk about Comms Planning 101 but also get into the daily challenges facing anyone creating advertising right now:
- What's happening on the social media platforms, and
- What agencies are getting wrong,
You can find Mani here: https://www.linkedin.com/in/manischlisser/
Find out about our upcoming masterclasses at http://www.sweathead.com
You can find Mark here: http://www.instagram.com/markpollard -
A World Champion Of The Cannes Young Lions Plus A Contender - Monika Farkašová, David Cerveny
Monika Farkašová (from agency Triad) has won the Young Lions so I'm now calling her World Champion because "Winner" is boring.
The Young Lions takes the best young talent from around the world and pits them against each other in a ferocious battle of minds for 24 hours in Cannes every June.
David Cerveny (from agency Zaraguza) is a frequent contender in this battle as well having represented the Czech Republic several times. He has his eyes on the big prize and the new title WORLD CHAMPION.
In this episode, we discuss what it's like to compete in the Young Lions competition as well as the advertising markets in Slovakia and the Czech Republic.
Monika is here: https://www.linkedin.com/in/monika-farka%C5%A1ov%C3%A1-7b2730a5/
David is here: https://www.linkedin.com/in/davidcerveny/
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Mark is teaching in Prague (June 24) and will be at Cannes this year. Details about all of our upcoming masterclasses are on the Sweathead website: http://www.sweathead.com.
You can find Mark here: http://www.instagram.com/markpollard -
Cultural Intelligence for Marketers: Building an Inclusive Marketing Strategy - Dr Anastasia Karklina Gabriel
Dr Anastasia Karklina Gabriel has just published her first book "Cultural Intelligence for Marketers: Building an Inclusive Marketing Strategy".
Having earned a PhD, Anastasia has consulted for many agencies and now works in Reddit's Global Insights team.
In this chat, we discuss a few of the key concepts in the book as well as the experience of writing it.
You can find Anastasia here: https://www.linkedin.com/in/anastasiakgabriel/
And her book here:
https://www.amazon.com/Cultural-Intelligence-Marketers-Inclusive-Marketing/dp/1398614033
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Find out about our upcoming masterclasses at http://www.sweathead.com
You can find Mark here: http://www.instagram.com/markpollard