The Biggest Secret That Can Save Local Brick & Mortar Businesses During Any Slow Time... And Pandemic Make Customers Great Again

Thank you for reading this today. I don't take your listening to my podcasts for granted.

My thought today struck me hard and I shared it with my wife before I decided to share it with you here.

She wholeheartedly agreed with what I'm about to share with you.

Depending on what phase we’re in at the moment in regards to the pandemic, local businesses have a secret weapon that can set them apart from every single one of their competitors.

My wife and I try and support as many local businesses as we can, especially now that so many are struggling.

When I say “local business,” I’m not talking about the local Walmart or Target, but local home remodelers, pest control, the local HVAC guy, and the local mom and pop restaurants.

Last night we went to a local (not a chain) eatery. From the moment we walked in I knew what was missing… and it became more and more obvious after we were seated at our table.

We walked in the door and:


There were signs telling us what we couldn’t do
There was another sign admonishing past customers for what they did do
Finally, there was ZERO gratitude for us actually leaving the safety of our home and venturing out into the dangerous
public... ️ to enjoy a meal.

What was missing?
That's what this episode is all about.