Bank on Wipfli Wipfli

Fraudsters keep innovating, and the reality today is that fraud is a business. The concept of “fraud as a service” is increasingly relevant as companies emerge that cater to malicious actors with services ranging from automated platforms for taking over phones to data mining tools for collecting personal information.In response, financial institutions must implement robust and adaptive security measures.That’s the topic of this episode of Bank on Wipfli. Robert Zondag and Mary Beth Marchione, partners at Wipfli, speak to Spencer Crane, principal solutions architect at ID Dataweb, and Mark Dreux, global financial services leader at ID Dataweb, on combatting fraud. They discuss:• Emerging cyberfraud tactics: Fraudsters are using tools like generative AI to compromisesecurity measures, necessitating proactive defenses.• Balancing security and user experience: Implementing robust identity verification can enhancesecurity while also improving the user experience, aiding in customer retention and acquisition.Listen in to learn about the evolving and sophisticated nature of cyberfraud tactics and what your financial institution can do to mitigate risk

The impact of elder financial fraud is over $270 billion per year. Research shows that 83% of older adults want to know more about protecting themselves from elder financial exploitation, and 96% believe companies should do more to protect them.So how can financial institutions and advisors protect their elderly clients from financial scams, fraud and exploitation?In this episode of Bank on Wipfli, Robert Zondag (https://www.wipfli.com/about-wipfli/partners-and-associates/robert-zondag), principal at Wipfli, speaks with Jason Thomas (https://www.linkedin.com/in/jasonthomasjd/), cofounder of myFloc, on:* Preparing for the great wealth transfer.* The importance of normalizing conversations around financial fraud to help combat exploitation and financial crimes against the elderly.Listen in to learn more about how to cultivate transparency with clients and encourage them and their family members to get comfortable with addressing these issues head-on.

As digital communication continues to evolve, so should your communication strategy.The dynamic nature of social media means that your financial services organization can no longer assume that strategies will remain stagnant. You need a more adaptable approach that favors innovation, encourages continuous learning and provides measurable results.In this episode of Bank on Wipfli, we explore how financial services can effectively manage public relations (PR) and corporate communications, especially in times of crisis. Listen in as Toni Nichols (https://www.linkedin.com/in/toninichols/), public relations director at Texas Trust Credit Union, and Robert Zondag (https://www.wipfli.com/about-wipfli/partners-and-associates/robert-zondag), partner at Wipfli, discuss:* The factors you need to consider when choosing between in-house public relations or an agency.* What to look for in an agency and how to collaborate with them.* The significance of metrics, finding measurable results and consistently tracking the impact of PR activities.

When is the right time to establish a dedicated project management office (PMO) or allocate dedicated project management resources within an organization? Listen in to this episode of Bank on Wipfli to find out. Special guest Tina Dinger, SVP Head of Enterprise PMO, Northwest Bank, joined Wipfli’s Robert Zondag, Principal, and Tim Merrell, Senior Manager, to discuss:* Project management roles and your staffing needs to create a PMO.* What type of existing employees could make great project managers and tips on what to look for.* The importance of continuous improvement within the PMO and how to evolve.

Effective customer acquisition is vital to driving growth in today’s dynamic market. But reaching — and keeping — new customers may require your financial institution to understand how you can expand beyond your usual marketing channels and leverage data to drive success.In this episode of Bank on Wipfli, special guest Nicky Senyard (https://www.linkedin.com/in/nickysenyard/), CEO and founder of Fintel Connect, joins host Robert Zondag (https://www.wipfli.com/about-wipfli/partners-and-associates/robert-zondag) and Wipfli’s Michelle Joseph (https://www.wipfli.com/about-wipfli/partners-and-associates/michelle-joseph) for a look at the different strategies and metrics you can use to optimize customer acquisitions.Listen in as they discuss:* The distinction between brand and acquisition marketing strategies.* Key metrics for measuring customer acquisition and optimizing marketing efforts.* Different marketing channel strategies and what data indicates success in each channel.