52 episodes

From Hulu, Netflix, YouTube, TikTok, Vimeo, and even Facebook Live, it's no secret that video has become a staple of our everyday lives. Each Tuesday, join Tamara Thompson, an award-winning video director, and marketer, as she talks about how to effectively leverage video marketing in your business to broadcast your authority and build business relationships that matter.

Video Marketing For Business Podcast Tamara Thompson

    • Business

From Hulu, Netflix, YouTube, TikTok, Vimeo, and even Facebook Live, it's no secret that video has become a staple of our everyday lives. Each Tuesday, join Tamara Thompson, an award-winning video director, and marketer, as she talks about how to effectively leverage video marketing in your business to broadcast your authority and build business relationships that matter.

    EP52: What is Micro-Content? And How to Repurpose it.

    EP52: What is Micro-Content? And How to Repurpose it.

    What is Micro-Content? And How to Repurpose it.
    Looking to expand your reach and engage with different industries and audiences? Micro-content is a fantastic way to do it! In this video, we'll show you how to repurpose your podcast into TikTok videos, YouTube shorts, meta stories, and Instagram reels.
    To get started, consider these three things. First, make sure your micro-content is educational and provides valuable, teachable moments for your audience. Second, provide value by selecting relevant, enjoyable points from your repurposed podcast to capture your audience's attention. And third, make it entertaining and enjoyable by incorporating popular trends, music, creative visuals, and sound effects.
    With catchy, bold, colorful, and legible fonts on your headlines and thumbnails, your message should be visible and easy to understand. By repurposing your podcast into micro-content, you can create massive amounts of content that will reach a much wider audience.
    Don't miss out on the opportunity to engage with your audience through micro-content. Watch our video now and learn how to repurpose your podcast for TikTok, Instagram reels, and YouTube shorts before it's too late!
    Don't forget to subscribe and stay tuned for more tips on how to repurpose your content for maximum impact.
    Apply for Broadcast Your Authority, Podcast Content Marketing, Made Simple: https://broadcastyourauthority.com/

    • 3 min
    EP51: How to Repurpose Your Podcast to Create Engaging Posts

    EP51: How to Repurpose Your Podcast to Create Engaging Posts

    How to Repurpose Your Podcast to Create Engaging Posts
    Looking to create engaging social media posts that resonate with your audience? In this video, we'll show you how to repurpose your podcast into graphics for social media.
    First, transcribe your podcast episode using tools like Rev or Otter.ai. Next, review the copy and highlight the most thought-provoking, educational, or inspirational areas. Then, using graphic design apps like Canva, you can quickly create compelling graphics, including quotes, tips, and thumbnails that pop, or ask questions to create a unique polling experience for your audience.
    With tools like Grammarly, you can ensure your copy is error-free and engaging. After selecting and editing your copy, you're ready to create your graphic. Tie your images, designs, and creative vision into a quote or graphic that fits your brand and encourages sharing.
    By sharing your repurposed content on social media, you can increase engagement with your existing audience and reach new viewers. And if you're a sustainable business looking to outsource, our premium agency can provide a complete done-for-you experience from start to finish.
    Take action and create compelling graphics that are repurposed from your podcasts. Listen to this podcast to learn more.
    Don't forget to leave a review and stay tuned for more tips on how to repurpose your content for maximum impact.
    Apply for Broadcast Your Authority at https://broadcastyourauthority.com/
     
     

    • 2 min
    EP50: How to Repurpose Your Podcast to an Email Campaign

    EP50: How to Repurpose Your Podcast to an Email Campaign

    How to Repurpose Your Podcast to an Email Campaign
    Are you looking for a way to expand your reach and connect with your audience through written communication? In this podcast, Tamara will discuss how to turn your podcast into an email campaign that will engage and inform your subscribers. By following these simple steps, you can create an effective email campaign that will keep your subscribers engaged and informed about your brand or business.
    Don't miss out on the opportunity to connect with your audience through the power of the written word. Watch this video and learn how to turn your podcast into an email campaign today.
    Apply to Broadcast Your Authority today: https://broadcastyourauthority.com/
     #repurposecontent #podcast #emailcampaign

    • 2 min
    EP49: Maximize the Usefulness of Your Podcast Transcripts

    EP49: Maximize the Usefulness of Your Podcast Transcripts

    Maximize the Usefulness of Your Podcast Transcripts | Turn to Blog
     
    Are you using your podcast to its fullest potential? If you have a blog or want to start one, using your podcast transcription to create blog posts can be a powerful way to reach your audience. In this video, we'll go through some options to get you started.
    First, transcribe the podcast episode of your choice using tools like Trint, Otteri.ai, or rev.com.
    Second, skim through the transcription and pay attention to the most vital points of the episode. Include the juicy bullet points that your listeners will want to consume.
    Third, do keyword research based on the topic of your podcast to optimize your website with SEO. Next, write your blog with confidence.
    You already have a full script that you can transform into specific points to focus on. And be sure to have a strong call to action. Do you want your reader to consume the podcast in a different format? Leave a review. Join your email campaigns? Book a discovery call? Purchase a product or service?
    If you host your podcasts on social channels like YouTube or Vimeo, you can embed the video podcast into your blog. This drives engagement back to the original video and allows your audience to read or watch the video in their desired way of interacting with your content.
    Stay tuned for the next episode where we'll share more about repurposing your podcast for email campaigns and newsletters. But before you go, remember to use your podcast to its fullest potential and reach more people in different ways.
    Get a second opinion on your social channels and how to maximize them to the fullest for 2023. Sign up for our Broadcast Your Authority Audit here: http://broadcastyourauthority.com/audit
    #podcast #repurposecontent #transcription

    • 3 min
    EP48: Instagram Recommendations

    EP48: Instagram Recommendations

    INSTAGRAM RECOMMENDATIONS 
    There are five things right now that you can do to level up your Instagram and be an engagement-worthy account for your ideal customers.
    Key points covered in this episode:
    ✔️ First, don't violate IG's guidelines because that won't get you anywhere. Trust me on that.
    ✔️ Post original content. Are you fun and witty? Show it. Are you professional and passionate about what you do? Show it. If you have something you want to try, do it. You won't know unless you try it and see how it turns out.
    ✔️ Post Reels. Images do not work right now, as reels are being promoted repeatedly. Currently, that is all that is being recommended. Double down on the creation of your Reels.
    ✔️ Are you grasping what to write and say in your videos and photos for Instagram? 🤔 The K.I.S.S. is still the way to go — Keep It Short and Simple! Make your Reels under 90 seconds, so it meets the standards. Catchy, funny, and creative content are the ones that help build rapport with people and achieve new viewership faster.
    ✔️Use keywords. I'm a big optimization geek, and I've seen keywords work wonders for our clients. Use these searchable words in your username, bio, and posts. Use these tips to grow your business and brand on Instagram right now.
    ————————————————————————
    At Broadcast Your Authority, we provide a seamless, high-quality, and efficient process to help create and post repurposed assets to your Podcast Platform, and YouTube and build omnipresence across all social media networks. We connect you with your professional producer, who helps you through the entire process. Imagine having an entire hub for all things content marketing, copy, assets, and more for your Podcast. All for the cost of an experienced employee.
    We help you build visibility, credibility, authority, and omnipresence across social media with branded graphics, Reels, TikTok, YouTube shorts, articles, and more to maximize your Podcast everywhere! All you do is press record, and we do the rest.
    Book your discovery call today at www.broadcastyourauthority.com
    #instagramrecommendations #instagramtips #instagram #podcast

    • 1 min
    EP47: Why Avoid Engagement Groups

    EP47: Why Avoid Engagement Groups

    Why Avoid Engagement Groups 
    While we all want greater attention on our social media platforms, joining "pods" for mutual engagement with other members' posts can be very tempting. This system can do you and your business good — until it DOESN'T. ✖️✖️✖️
    Key points covered in this episode:
    ✔️Avoid creating and joining engagement groups. Social media marketers need engagement and can surely use the help of others. Hence the advent of engagement groups. I've seen many colleagues do this on Facebook, Instagram, and LinkedIn, supporting each other, commenting on 20-30x posts, and even more. 
    You may think this is a great idea, but if it's just your friends, colleagues, or supporters commenting, this can actually hurt you over time. 
    ✔️ Get your ideal people and potential customers to see your posts. Platforms have gotten more intelligent regarding inauthentic engagement among users. First, you'll see a spike in the group of people helping support your post and think it's working. Over time, getting engagement from these business owners conditions the algorithm to serve your content to them rather than your ideal audience.
    Accounts that use these systemic engagement methods, repeatedly commenting and liking similar posts, can get disabled or shut down. Spammy practices aren't the way to go. 
    Do you want to risk this for your business?
    So remember, be original, creative, and consistent; this will help over time versus "faking it until you make it."
    ——————————————————
    At Broadcast Your Authority, we provide a seamless, high-quality, and efficient process to help create and post repurposed assets to your Podcast Platform, and YouTube, and build omnipresence across all social media networks.
    We connect you with your professional producer, who helps you through the entire process. Imagine having an entire hub for all things content marketing, copy, assets, and more for your Podcast. All for the cost of an experienced employee.
    We help you build visibility, credibility, authority, and omnipresence across social media with branded graphics, Reels, TikTok, YouTube shorts, articles, and more to maximize your Podcast everywhere!
    All you do is press record, and we do the rest.
    Book your discovery call today at www.broadcastyourauthority.com
     

    • 1 min

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