Vikram Mehra | The Music Podcast: Saregama Music, Business, Global Appeal, Artist Management & more The Music Podcast

Get ready for the latest episode of THE MUSIC PODCAST with Tarsame Mittal! We're excited to host Vikram Mehra, the Managing Director of Saregama India, one of India's leading music labels. Vikram brings a wealth of insights into the music business, shedding light on the less-discussed aspects of music labels. He discusses the challenges artists face in the industry and suggests ways labels can support them. Tune in for an informative and engaging episode you won't want to miss!
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Send Saregama India your work at: content@saregama.com
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His Socials:
IG – https://www.instagram.com/vikrammehra30
X - https://x.com/vikme?
FB - https://www.facebook.com/vikram.mehra.5243?mibextid=LQQJ4d

Saregama India Socials:
IG – https://www.instagram.com/saregama_official
X - https://x.com/saregamaglobal?
FB - https://www.facebook.com/saregama?mibextid=LQQJ4d

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Listen to this episode with Vikram on all leading audio streaming channels!
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EPISODE DESCRIPTION:
Join us on an educational journey with Vikram Mehra, the Managing Director of Saregama India, one of India's leading music labels with a rich history. In this episode, Vikram offers candid insights into various facets of the music industry. He discusses India’s expansive international appeal, emphasising the importance of education and calculated risk-taking in the business landscape. Vikram also sheds light on the challenges Saregama India has navigated over the years and its proactive stance in seeking budding lyricists and venturing into artist management, with the launch of three promising talents.
Delving deeper into the business dynamics, Vikram provides an in-depth analysis of the Indian music market's growth potential and advocates for initiatives to counter the prevalent 'Free Culture’ in music consumption. He elaborates on Saregama India's innovative ventures, such as the Saregama Caravan, and outlines their strategic approach towards regional markets. Join us for this comprehensive exploration of the music industry! 🎵
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EPISODE CHAPTERS

00:00 - Introduction

01:19 - Thoughts on the International Market

03:39 - Learning from his journey 

12:53 - The Saregama Legacy

16:38 - Signing Artists under the banner

25:50 - Saregama Music YouTube Covers

27:39 - Career in Saregama India

33:39 - Issues faced by the Music Industry

40:04 - Growth Potential in the Market

41:36 - 'Ability' vs. 'Intent' to Pay

48:44 - Opportunities in Music Business

51:47 - Badshah's 'Pani Pani' Track

55:35 - Trends in the Industry

01:01:23 - Content Utilisation

01:02:57 - What is Saregama India looking for in an artist?

01:09:48 - Thoughts on AI

01:14:22 - Explained: 'Law of Average'

01:19:10 - #AskTheGuest

01:30:28 - Funniest experience

01:32:44 - Dealing with Failures

01:34:07 - Listening to Music as a Kid x Yoodlee Films

01:40:05 - Thoughts on Artist Management & Current Artist Mindset

01:45:12 - Common Mistakes by Business Professional

01:46:57 - Saregama India's Investment Checklist

01:47:35 - Change in the Industry

01:48:02 - Saregama India's Legacy

01:48:57 - Thank you!

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Subscribe to our YouTube Channel:
The Music Podcast YT Channel – https://www.youtube.com/@_TheMusicPodcast_
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Host - Tarsame Mittal
Guest – Vikram Mehra
His Managers – Neha Malhotra & Khushi Mittal

Audio Credits:
Dialogue Editor, Mix and Master by Farhan Shaikh at Chordfather Productions
Audio Post Production Studio - Chordfather Productions

Producer - Vinita Sabberwal
Business Head - Dimple Mehta

THE CREW –
CONTENT TEAM - Abhineet Mandal, Janice Fernandes, Fahiyan Hussain
Head of Production – Sahil Choubey
Post Production - Srinivas Rao, Ashutosh Surendra Kharunkar, Piyush Rajput
Subtitling – Zibanka Media Services Pvt. Ltd.
Researcher - Aastha Gupta

SHOOT TEAM –
D.O.P – Deepak Rai
Sound – Akhilesh Singh
Make Up - Mohsin Ali
Lights - Famous Lights
Camera: Video Plus
Camera Attendants: Ujjwal Loy, Moolchand Yadav
Lightmen: Mithun Sarkar
BTS: Ramesh Yadav
#themusicpodc