Building a Personal Brand within the Larger Organizational Brand This Professional Life

In this episode of This Professional Life Podcast, host Chris Yeung interviews Lynette Tremblay, former COO of Invest Alberta and co-founder of The Mythifying Brand, about personal branding. They discuss how personal brands intersect with corporate brands, why organizations should encourage employees to develop their personal brands, strategies for building your brand within a company, using social media and websites for branding, and myths around personal branding. Lynette shares insights from her experience and a new podcast focused on helping people create an authentic personal brand aligned with their purpose and values. Key topics covered include aligning your brand with company culture, telling compelling stories on social media, practicing self-reflection to uncover your "why", and embracing all aspects of your identity in your brand.
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