Direct AF Lisa Hocker

What are you doing today to make your life truly special? For Travis, working every day to be intentional and disciplined gives him the meaning he craves--and he wants the same for you. 
Travis Brown is a chief podcaster who specializes in helping other entrepreneurs and coaches create, launch and grow their podcasts. He’s professionally known as “the life of the party” because of his hit product, Pod Decks. He’s here with Lisa today to talk about the growth of his business. 
On this episode of Direct AF Sales, Lisa jams with Travis about everything from his childhood to his online content engagement. Travis is a master when it comes to staying one step ahead of his competition, being empathetic towards everyone (including the haters), and enjoying the journey of life. Today he’s also opened up his entrepreneurial toolbox, so you can see inside tune in to learn how to elicit emotional reaction, how to communicate effectively, and how to overcome self-doubt. Join them today and lock yourself into a culture of connection, growth, and value. 
 
What You’ll Learn: 
How Travis regularly gets people to share things they’ve never shared before What being a “realist” means to Travis, and how he lives by his morals of authenticity and character Why getting an emotional reaction from your podcast interviewee/spouse/other party is the best, most effective way to communicate And so much more!  
Favorite Quote: 
“Communication is so important, and that’s the force behind what I do. Let’s get people talking, and let’s get people off the beaten path.”
Travis Brown  
How To Get Involved: 
Find and connect with Travis on his website. Get your own set of Pod Decks here. 
Find Lisa on LinkedIn, Instagram, and Facebook.
This podcast is all about unapologetic, honest, and raw discussions. Tune in for ideas, strategies, and guests who share their ideas for individuals with side gigs or full-time careers in sales. Every week, find a new episode full of action plans to help you find what it takes to succeed in today’s competitive selling and consuming environment.
We sincerely hope you enjoyed the episode. If you still have an appetite, hop over to Apple Podcasts for more. Like and share to help spread the word. We appreciate your support—and we hope to return the favor. Leave a rating and a review to let us know what you thought. Your feedback means the world!

What decisions are you making today to create impactful memories? Whether it’s vacationing, working, or just daily living, it’s important to Rob to that you make the biggest impact with your actions. When you can reach that level, then know you’ve really “made it.” 
Rob Sperry is the king of the selling marking--direct selling, social selling, you name it. He is a coach, author of The Game of Networking, and a top-rated speaker, to name a few. He’s here with Lisa today to share his successes, but also his failures, struggles, and ultimate triumphs over the challenges of entrepreneurship. 
On this episode of Direct AF, Lisa jams with Rob about his journey to entrepreneurial freedom. He’s listed many goals over the years, and on today’s show he’s reflecting on the ones he’s reached, as well as the ones he has planned: retirement, family vacations, personal connections. Tune in for an inspiring conversation about defining your why, disciplining your mind, and creating a winning streak. 
 
What You’ll Learn: 
 
How Rob grew his entrepreneurial income from $400 a month to over six figures annually What the difference is between a like and a love, and why defining that difference will help you reach your goals Why goals are so important in order to give yourself the gift of trajectory And so much more!  
Favorite Quote: 
“Good leaders have vision. Great leaders give vision.”
Rob Sperry  
 
How To Get Involved: 
Find and connect with Rob on his website.
Find Lisa on LinkedIn, Instagram, and Facebook.
This podcast is all about unapologetic, honest, and raw discussions. Tune in for ideas, strategies, and guests who share their ideas for individuals with side gigs or full-time careers in sales. Every week, find a new episode full of action plans to help you find what it takes to succeed in today’s competitive selling and consuming environment.
We sincerely hope you enjoyed the episode. If you still have an appetite, hop over to Apple Podcasts for more. Like and share to help spread the word. We appreciate your support—and we hope to return the favor. Leave a rating and a review to let us know what you thought. Your feedback means the world!

Are you left-brained or right-brained? Do you see things as smaller parts of larger systems? Do you face problems logically or interpersonally? And what does that have to do with your daily business practice? Dr. Kim's answer is, it has everything to do with your business practice--and your business’s future. 
Dr. Andrew Kim is the co-founder of an advisory firm that specializes in scaling businesses. His expertise is in the space between strategy and culture, where he helps businesses to marry the two in their growth. He also authored Culture for the Left-Brained Leader. He’s here today with Lisa talking about culture transformations in business. 
On this episode of Direct AF, Lisa jams with Dr. Andrew Kim about the issues that businesses commonly face, and how you can navigate them with a few easy tricks. Dr. Kim has faced many challenges in his own business, and he’s found so many solutions that he’s collected them all in his new book. Get a sneak peek today, and hear him talk about the best way to approach daily business practice, develop your business culture, and create routines that will yield you long-term results. 
 
What You’ll Learn: 
How reverse engineering and relearning helped Andrew learn how to scale his own business sustainably and avoid straining his team What Dr. Kim’s pillars of business are, and how you can apply them in your own management practice Why it took a leap of faith for Dr. Andrew Kim to implement his own ideas And so much more!  
Favorite Quote: 
“It took a leap of faith, discipline, consistency, and repetition to hit that critical mass. But once we were there, problems were organically solved. We had results. ”
Dr. Andrew Kim  
How To Get Involved: 
You can learn more about Dr. Kim and his book, Culture for the Left-Brained Leader, on his website.
Win A Free Copy Of Direct AF Sales
Find Lisa on LinkedIn, Instagram, and Facebook.
This podcast is all about unapologetic, honest, and raw discussions. Tune in for ideas, strategies, and guests who share their ideas for individuals with side gigs or full-time careers in sales. Every week, find a new episode full of action plans to help you find what it takes to succeed in today’s competitive selling and consuming environment.
We sincerely hope you enjoyed the episode. If you still have an appetite, hop over to Apple Podcasts for more. Like and share to help spread the word. We appreciate your support—and we hope to return the favor. Leave a rating and a review to let us know what you thought. Your feedback means the world!

How did you learn the value of a dollar? For Emily, her parents taught her early just how hard it is to earn money on your own. She credits her work ethic to this lesson, and has brought it with her every day--ever since she took her first jobs (yes, jobs) at age 14. 
Emily Frisella is the founder of the business Fit Home & Health. She launched her first business at age 20, wrote two bestselling cookbooks, hosted a podcast, and founded the Women in Business Workshop, among many other things. She’s here today to walk us through how she plans and executes her days to be the most effective bad*ss she can be. 
On this episode of Direct AF, Lisa interviews Emily about her experience launching and running Fit Home & Health. She’s learned a lot over the years: what the difference is between good busy and bad busy, the importance of finding a community on your wavelength, and the role of work ethic in your daily life. Tune in today to hear stories, advice, and banter that will help you revitalize your entrepreneurial energy and take the next step in your journey. 
 
What You’ll Learn: 
How playing volleyball taught Emily the value of losing, competition, and working for your win What Emily does in a day to keep herself effectively busy and avoid overexerting herself Why part of Emily’s mantra is “humble yourself,” and how being humble will help you as an entrepreneur And so much more!  
Favorite Quote: 
“Through everything, I learned how important it is to ask for help. We are all surrounded by people who are waiting to help. You can do your own thing and provide for yourself, and help will only make you stronger.”
Emily Frisella  
How To Get Involved: 
You can learn more about Emily Frisella on Fit Home & Health’s website. You can also find her on Instagram. 
Win A Free Copy Of Direct AF Sales
Find Lisa on LinkedIn, Instagram, and Facebook.
This podcast is all about unapologetic, honest, and raw discussions. Tune in for ideas, strategies, and guests who share their ideas for individuals with side gigs or full-time careers in sales. Every week, find a new episode full of action plans to help you find what it takes to succeed in today’s competitive selling and consuming environment.
We sincerely hope you enjoyed the episode. If you still have an appetite, hop over to Apple Podcasts for more. Like and share to help spread the word. We appreciate your support—and we hope to return the favor. Leave a rating and a review to let us know what you thought. Your feedback means the world!

Tim and Lisa have a lot in common: they both believe in the power of collaboration, they are both on the entrepreneurial grind, and they both quote the same Winnie the Pooh line: “you are braver than you believe, stronger than you seem, and smarter than you think.” 
 
Tim Fitzpatrick is an entrepreneur and the owner of Rialto Marketing, which helps businesses simplify their marketing strategies. Not only did he build it himself, he also scaled it; his knowledge of math and his experience helping his dad’s business grow has let him reach major success. He’s here today with Lisa to talk about networking, experiencing, and thriving. 
 
On this episode of Direct AF, Tim shares his entrepreneurial journey with Lisa. He’s learned a lot in his years of business--like how to turn the challenge of the 2008 recession into an opportunity to learn the ins and outs of short sales and foreclosures. He found a way to match his skill set and his interest to his business, and that’s how Rialto was formed. Tune in to hear his advice on marketing, communicating, and creating processes. 



What You’ll Learn: 
How Tim grew his business quickly, efficiently, and sustainably Why simplifying your marketing is so much more effective to communicate the right message to the right people What the differences are between marketing and sales, and how best to close that gap And so much more!


Favorite Quote: 
“I started from the ground up. I left my comfort zone every day, and that’s what expanded my comfort zone. It made me a better person.”
Tim Fitzpatrick


How To Get Involved: 
 
Find Tim here on LinkedIn. Find his business, Rialto Marketing, here.
 
Win A Free Copy Of Direct AF Sales
Find Lisa on LinkedIn, Instagram, and Facebook.
This podcast is all about unapologetic, honest, and raw discussions. Tune in for ideas, strategies, and guests who share their ideas for individuals with side gigs or full-time careers in sales. Every week, find a new episode full of action plans to help you find what it takes to succeed in today’s competitive selling and consuming environment.
We sincerely hope you enjoyed the episode. If you still have an appetite, hop over to Apple Podcasts for more. Like and share to help spread the word. We appreciate your support—and we hope to return the favor. Leave a rating and a review to let us know what you thought. Your feedback means the world!

Amy’s Italian beauty brand is a crossroads of things she loves; selling, business, and self-care. She believes in it so much that she bathes in it; in bath salts from Sicily and Milan, that is. She’s mastered the balance of creating something you love that others can love too, and she’s here today with Lisa to share how.
 
Amy Parsons is the CEO of Mazzafiato LLC. She launched the company after a sixteen-year career as a trained attorney at Colorado State University. It was her love of travel and local heritage brands that led her to start her beauty import brand. She’s here with Lisa today talking about her experience building her business and making a life that she could connect with.
 
On this episode of Direct AF Sales, Lisa reflects with Amy about her courage. This courage has led her from an unfulfilling but stable career to a wildly successful entrepreneurial journey, where she sells Italian heritage brands. She’s leaving a lasting legacy for her children, one that includes the value of hard work, innovation, and staying true to yourself. Tune in today to hear her advice on pivoting, ‘the law of small numbers,’ and payoffs. 



What You’ll Learn: 
Why an alignment between your own values and your business’s values is integral to a sustainable career How Amy launched her website in less than a year, and how she got into beauty and ecommerce after a long career in law What it looks like to be a strong, independent female entrepreneur, and what it takes to follow your entrepreneurial dream And so much more!


Favorite Quote: 
“It’s good to have a vision, and go after it, and be able to stay true to yourself.”
Amy Parsons


How To Get Involved: 
 
Find Amy on LinkedIn.
 
Win A Free Copy Of Direct AF Sales
Find Lisa on LinkedIn, Instagram, and Facebook.
This podcast is all about unapologetic, honest, and raw discussions. Tune in for ideas, strategies, and guests who share their ideas for individuals with side gigs or full-time careers in sales. Every week, find a new episode full of action plans to help you find what it takes to succeed in today’s competitive selling and consuming environment.
We sincerely hope you enjoyed the episode. If you still have an appetite, hop over to Apple Podcasts for more. Like and share to help spread the word. We appreciate your support—and we hope to return the favor. Leave a rating and a review to let us know what you thought. Your feedback means the world!