Episode 9 (ft. Sammy Andrews): The music business needs to break down its own data silos Water & Music

Deviate Digital CEO Sammy Andrews joins this episode to unpack why there remain so many stubborn data silos among artists, labels, distributors, promoters and streaming platforms in the music industry, and what steps we might be able to take to address the problem. We discuss the types of data that music companies would actually benefit from sharing *more* with each other, as well as the merits and drawbacks of breaking down silos through company diversification (e.g. management companies starting labels) and bundling (e.g. selling merch and digital music downloads together to game the charts). At the end, we discuss big-tech companies investing in different kinds of original content and the implications of Spotify backing Facebook's forthcoming cryptocurrency Libra.