27 min
S9E21 - Fix It Again, Tony: Brand Nicknames Under the Influence with Terry O'Reilly
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- Sociedad y cultura
Some people call Under The Influence UTI for short. It’s not a good nickname. But some brand nicknames are positive and extremely valuable - like Coke and Chevy - and some nicknames like “Whole Paycheck” don’t make Whole Foods happy. Join us this week as we explore the implications of brand nicknames.
Hosted on Acast. See acast.com/privacy for more information.
Some people call Under The Influence UTI for short. It’s not a good nickname. But some brand nicknames are positive and extremely valuable - like Coke and Chevy - and some nicknames like “Whole Paycheck” don’t make Whole Foods happy. Join us this week as we explore the implications of brand nicknames.
Hosted on Acast. See acast.com/privacy for more information.
27 min