School of Podcasting - Plan, Launch, Grow and Monetize Your Podcast

Dave Jackson
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School of Podcasting - Plan, Launch, Grow and Monetize Your Podcast

You want to start a podcast, but you’re unsure where to start. You need advice on how to grow or monetize your show, and stop being so scared that it won’t work! I can help by showing you what mistakes NOT TO MAKE and much more. Subscribe to the show and soak in the 18+ years of podcasting experience from Podcaster Hall of Fame Inductee Dave Jackson.

  1. Ariana Grande's Voice and Your Podcast: What They Have in Common

    25 NOV

    Ariana Grande's Voice and Your Podcast: What They Have in Common

    Don't let past regrets or harsh words hold you back from podcasting. This episode highlights inspiring stories from podcasters like Zita Christian, who turned her struggles with Alzheimer's into a powerful platform, and Ray Arnott, whose model train podcast has garnered a passionate community. Dave Jackson emphasizes that everyone has a unique voice and experience to share, and it's essential to push through the self-doubt that might stem from past failures. He also discusses the phenomenon of pod fading, where many new podcasters stop before truly finding their audience. Tune in to discover how you can overcome obstacles and embrace your podcasting journey, all while ensuring your voice is heard loud and clear. Transitioning to the theme of persistence in podcasting, Dave discusses the phenomenon of 'pod fading,' where many new podcasters abandon their shows within months. He references a study revealing that around 30% of podcasters stop producing content shortly after launching. Jackson draws parallels between podcasting and gym memberships, highlighting how both require commitment and a clear understanding of one's goals to achieve lasting success. He encourages listeners to embrace their unique voices, reminding them that past failures or negative feedback should not deter them from sharing their stories. Instead, he advocates for a mindset shift—viewing each podcasting endeavor as an opportunity to learn and grow, regardless of the initial outcome. The episode crescendos with reflections on the recent insights he gained from watching the musical 'Wicked,' particularly the unexpected vocal talents of Ariana Grande. This experience serves as a metaphor for the hidden potential within each person. Jackson urges aspiring podcasters to let go of self-doubt and 'head trash,' asserting that everyone has a unique contribution to make. By embracing their individuality and the lessons learned from past experiences, podcasters can inspire others and carve out their place in the audio landscape. As the episode wraps up, Dave reiterates his commitment to supporting podcasters through his school, providing resources and guidance to help them realize their potential and achieve their podcasting dreams. Takeaways:Zita Christian's podcast gained recognition when she was featured in U.S. News & World Report, showcasing the impact a podcast can have.Ray Arnott's podcast inspired a listener to send in a special gift.Many new podcasters quit because they lack clarity on their audience and goals, leading to frustration.Consistency in content and focus is crucial for successful podcasting; it's not just about publishing.Ariana Grande's unexpected vocal talent illustrates that preconceived notions can limit potential; podcasting is similar.Pod fading affects 30% of new podcasters; understanding your audience is key to longevity.YouTube's redefining the word podcast may confuse advertisers and affect the money flowing into podcasting. Links referenced in this episode: schoolofpodcasting.comschoolofpodcasting.com/959aroundthelayout.comZita's Article in US News and World ReportMy Spouse Has Dementiaa href="https://practicalprepping.info/" rel="noopener noreferrer"...

    41 min
  2. Podcast Media Hosts Uncovered: Features That Matter

    5 DAYS AGO

    Podcast Media Hosts Uncovered: Features That Matter

    Choosing the right media host for your podcast is crucial, and in this episode, we dive deep into the features offered by some of the top podcast media hosts. I discuss how each host brings unique capabilities, helping you determine what aligns best with your needs. Whether you’re looking for dynamic content, AI tools, or detailed analytics, understanding these features can significantly impact your podcasting journey and wallet). From the importance of an RSS feed to the nuances of pricing plans, listeners will gain valuable insights into what to consider before deciding. Join me as I break down the landscape of podcast media hosting, ensuring you avoid costly mistakes and find the perfect fit for your show. Even if you're happy with your podcast host Takeaways: Choosing the right media host depends on your specific podcasting needs and goals. It's essential to evaluate the features that media hosts offer to avoid unnecessary expenses. Dynamic content and chapters can enhance listener engagement and provide a better user experience. Migration between hosts can lead to a loss of statistics; choose wisely and prepare. Utilizing AI tools can streamline podcast creation, but be cautious of additional costs. Free podcast hosting services often come with limitations and potential risks of closure. Links referenced in this episode:schoolofpodcasting.com/joinhttps://schoolofpodcasting.com/podcast-hosting-simplified/ Full Show Notes Companies mentioned in this episode: PodPage Buzzsprout Blubrry Libsyn (use coupon sopfree for a free month) Captivate RSS.com Descript Riverside Squadcast Zoom Auphonic Transistor Full Show NotesSee schoolofpodcasting.com/960 Mentioned in this episode: Help Me - Help You It's been too long since I did an audience survey. I would DEEPLY APPRECIATE your input on this show (as I do it for you) so you can help me make the best show for you. It only takes a few minutes, and I am picking five random people to receive a free month at the School of Podcasting (including current members). schoolofpodcasting.com/survey 2024 Audience...

    1h 6m
  3. The Knockout Formula: What Podcasters Can Learn from a Netflix-Breaking Event

    18 NOV

    The Knockout Formula: What Podcasters Can Learn from a Netflix-Breaking Event

    This week, we had something that doesn't happen often outside of the Super Bowl—lots of Americans watched the same thing at the same time. Today, I thought we could look at WHY and what podcasters can learn to add those winning ingredients to their podcasts. Audience SurveyHelp make the show better, and you'll be entered to win a year of membership at the School of Podcasting. Go to schoolofpodcasting.com/survey Takeaways: Building anticipation for your content is crucial; promoting months in advance can lead to significant engagement. Making your content easily accessible across various platforms maximizes audience reach and convenience. Tying your content to emotions or nostalgia can significantly enhance audience connection and engagement. Creating unique content that can't be found elsewhere is a powerful way to attract viewers. Ensure the consumption process of your content is smooth; technical issues can drive audiences away. Monetizing an audience, rather than just the podcast, is key to long-term success. Mentioned:School of Podcasting Podpage Mentioned in this episode: Start Your Podcast Worry Free Feeling overwhelmed? Not sure where to start? Already started but looking to grow? The School of Podcasting can help you with a worry-free money-back guarantee. Sign up, and you get a 30-day guarantee (not 7, 14, 30!!!). If you change your mind, you get your money back. You won't be doing this alone with our step by step courses, awesome community, and UNLIMITED COACHING with ME (not a typo). Join today and use the coupon code " listener ." School of Podcasting Help Me - Help You It's been too long since I did an audience survey. I would DEEPLY APPRECIATE your input on this show (as I do it for you) so you can help me make the best show for you. It only takes a few minutes, and I am picking five random people to receive a free month at the School of Podcasting (including current members). schoolofpodcasting.com/survey 2024 Audience Survey Podcast Hot Seat - Now Private Podcast Audits There are things your podcast is missing that often lead to you losing the audience you are attracting. I help make good podcasts GREAT. End the frustration with your podcast growth. Check out the Podcast Hot Seat Service Today. Podcast Hotseat

    42 min
  4. Strike Up Your Podcast: Lessons from Duck Pin Bowling

    11 NOV

    Strike Up Your Podcast: Lessons from Duck Pin Bowling

    OK, I realize this seems a little odd, but stay with me. Bowling and podcasting share surprising similarities that can inspire you to start your own podcast. Just like in duck pin bowling, where mastering the basics and adapting your technique is crucial, podcasting requires a solid grasp of content creation and delivery. Throughout this episode, Dave Jackson draws parallels between the two, emphasizing the importance of feedback, practice, and finding your unique style. He also introduces an AI prompt that can help you generate fresh interview questions, making it easier to engage your audience. Whether you're a seasoned bowler or a curious podcaster, this episode is packed with insights to guide your journey. Got Feedback On This Episode? I'd love to hear what you thought about this episode. If you have a minute or two, it's less than five questions and works great on your phone or computer.  Share Your Thoughts Mentioned In This Episode Join the School of Podcasting Community AI Goes to College Chat GPT Podindy.com Captivate Buzzsprout Blubrry Libsyn RSS.com Profit From Your Podcast Book Worfence Vulnerability Report PodcastsAboutPodcasting.com Power of Podcasting Network Dave's YouTube Channel Dave's Podcasting Newsletter Buy Dave a Coffee Put Dave In Your Pocket Question of the MonthQuestion of the Month Takeaways: The experience of duckpin bowling can teach valuable lessons about podcasting and content creation. Instant feedback is crucial in both bowling and podcasting; learn from your mistakes quickly. Practicing your podcasting skills is essential, just like warming up before bowling. Understand your audience's needs to create engaging content that resonates with them. Use AI tools to refine your podcasting content, enhancing clarity and engagement. Adaptability in your approach to podcasting can lead to greater audience connection and enjoyment....

    45 min
  5. Add More to Your Podcast? Remember to Subtract!

    4 NOV

    Add More to Your Podcast? Remember to Subtract!

    If you want to add something new to your podcasting routine, you need to subtract something else from your schedule. Time management is crucial for podcasters; today, I'm pointing out the importance of making intentional choices about allocating our time. Let's examine the balance between new opportunities and existing commitments. I emphasize that every addition comes with a necessary subtraction (unless you want to lose your mind). This episode is filled with practical tips and personal insights on how to manage your time while avoiding burnout. Whether you want to expand your podcasting efforts or keep your sanity intact, this episode offers valuable insights to help you navigate your busy schedule. Got Feedback On This Episode? I'd love to hear what you thought about this episode. If you have a minute or two, it's less than five questions and works great on your phone or computer.  Share Your Thoughts Takeaways: To succeed in podcasting, remember that adding a new task means subtracting an existing one (if you're truly "busy"). Effective time management in podcasting requires precise scheduling for learning new tools or platforms. Evaluate your current commitments and prioritize what truly adds value to your podcasting journey (and value to your audience). Being overwhelmed by podcasting tasks can be alleviated by understanding your available time. Use tools to track your productivity and identify what activities yield the best results. Avoid the hustle culture; prioritize your health and family while managing your podcasting goals. Mentioned In This Episode Join the School of Podcasting Community Profit From Your Podcast Book Power of Podcasting Network Dave's YouTube Channel Dave's Podcasting Newsletter Buy Dave a Coffee Put Dave In Your Pocket Where Will Dave Be? Question of the Month schoolofpodcasting.compracticalprepping.infotoggl.comSwitchy in App SumoSite BehaviourMotion AI Scheduling Tool Mouthy Broad Media Pod Page...

    39 min
  6. Promote Like a Pro: Getting Your Podcast Guests to Spread the Word

    28 OCT

    Promote Like a Pro: Getting Your Podcast Guests to Spread the Word

    Today we look at how to encourage guests to promote their episodes. Host Dave Jackson opens the show by discussing the importance of reciprocity in the podcasting world, emphasizing that hosts and guests benefit from effective promotion strategies. Got Feedback On This Episode? I'd love to hear what you thought about this episode. If you have a minute or two, it's less than five questions and works great on your phone or computer.  Share Your Thoughts Contributors: Kim Newlove - The Pharmacists Voice, Perrysburg Podcast Kris - Podtastic Audio Kiona Nessenbaum - Birth As We Know It Takeaways: Building a relationship with your podcast guests before the interview can lead to better promotion later. Make it easy for guests to share their episodes by providing direct links and images. As a host, please don't rely solely on guests to promote their episodes; it's not guaranteed. Offering your guests clear and simple promotional tools can encourage them to share your interview. Please tell your guests when their episodes will be released to help them prepare to share. As a guest, promise to promote the episode to increase your chances of being invited back. If you want them to share, the interview should be different than previous interviews. Links referenced in this episode: schoolofpodcasting.comthepharmacistvoice.comperrysburgpodcast.compodcasticaudio.combirthaswenowitpodcast.comsmartbusinessrevolution.compodnewsThis Amercian Life Insider Secrets to Topp 100 Podcast Dave's Resources Join the School of Podcasting Community Profit From Your Podcast Book Power of Podcasting Network Dave's YouTube Channel Dave's Podcasting Newsletter Buy Dave a Coffee a href="http://daveinyourpocket.com" rel="noopener...

    32 min
  7. 10 Things I Learned at Ecamm Creator Camp 2024

    21 OCT

    10 Things I Learned at Ecamm Creator Camp 2024

    Today I share insights from a week spent at Ecamm Creator Camp 2024, highlighting ten key takeaways that can help podcasters and content creators elevate their craft. Got Feedback On This Episode? I'd love to hear what you thought about this episode. If you have a minute or two, it's less than five questions and works great on your phone or computer.  Share Your Thoughts Mentioned In This Episode Join the School of Podcasting Community Profit From Your Podcast Book Power of Podcasting Network Dave's YouTube Channel Dave's Podcasting Newsletter Buy Dave a Coffee Put Dave In Your Pocket Where Will Dave Be? Question of the Month Ecamm Live Software - https://supportthisshow.com/ecamm (aff) Daniel CHi - https://www.danielchi.live/ Zoom Remote Settings App - remote settings app AI Tools Great for Text - idiogram.ai Daniel Batal - https://danielbatal.com/ Daniel's YouTube Channel - https://www.youtube.com/@Daniel_Batal/featured Davinci Resolve - https://www.blackmagicdesign.com/products/davinciresolve Daniel stands up to Filmora Playlist Earn It: Unconventional Strategies for Brave Marketers - Book Jeff Sieh - https://jeffsieh.com/ Connor Brown - https://www.vacationkingdoms.com/ Ian Anderson Gray - https://iag.me/ Join the School of Podcasting Community Risk-Free Are you looking to start your own podcast but don't know where to begin? Look no further than the School of Podcasting. Our comprehensive online courses and one-on-one coaching will teach you everything you need to know,

    44 min
  8. The Future of Film and Podcasting: Avoiding the Same Pitfalls

    14 OCT

    The Future of Film and Podcasting: Avoiding the Same Pitfalls

    This episode serves as a guide for content creators to learn from the mistakes of the movie industry. It advocates for creativity, genuine audience engagement, and strategic marketing that resonates with today's consumers. The movie industry is falling fast. I share my childhood memories of the joy of watching movies and how attending a movie now has changed dramatically. We need to understand the power of audience engagement, noting that the film industry is often playing it safe with sequels and familiar franchises (a strategy that may not always yield positive results). As podcasters, we need to note these trends and craft our content thoughtfully, ensuring that we do not fall into the trap of repeating what has already been done. Podcasters can stand out in an increasingly crowded marketplace by fostering authentic connections with listeners and providing innovative, compelling narratives. Got Feedback On This Episode? I'd love to hear what you thought about this episode. If you have a minute or two, it's less than five questions and works great on your phone or computer.  Share Your Thoughts Takeaways: The movie industry is struggling, and podcasters can learn valuable lessons from this decline. Creating a strong community experience can enhance audience engagement for both movies and podcasts. Making the consumption of your content easy is crucial for keeping your audience satisfied. Trailers should accurately represent the film's content to avoid disappointing viewers. Audience engagement and feedback are essential for improving movie and podcast content. Podcasters should avoid the common pitfalls of the movie industry to ensure success. Mentioned In This Episode Join the School of Podcasting Community Profit From Your Podcast Book Power of Podcasting Network Dave's YouTube Channel Dave's Podcasting Newsletter Buy Dave a Coffee Put Dave In Your Pocket Where Will Dave Be? Question of the Month admanager.ncM.com Mentioned in this episode: Help Me - Help You It's been too long since I did an audience survey. I would DEEPLY APPRECIATE your input on this show (as I do it for you) so you can help me make the best show for you. It only takes a few minutes, and I am picking five random people to receive a free month at the School of Podcasting (including current members). schoolofpodcasting.com/survey 2024 Audience Survey Worry Free Podcasting Are you ready to take your podcasting dreams to the next level? Look no further than the School of Podcasting. With over 19 years of experience, I’ve helped countless individuals plan, launch, grow, and monetize their podcasts the right...

    48 min
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You want to start a podcast, but you’re unsure where to start. You need advice on how to grow or monetize your show, and stop being so scared that it won’t work! I can help by showing you what mistakes NOT TO MAKE and much more. Subscribe to the show and soak in the 18+ years of podcasting experience from Podcaster Hall of Fame Inductee Dave Jackson.

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