#2. BRETT GOSPER - NFL, Head of Europe - NFL's internationalization & challenges SiS Masters

Brett Gosper changed his role as CEO of World Rugby to be the new Head of NFL Europe. The league has the clear objective of expanding its dominance in the international market where they have over 150 million abroad fans and expect 50 million more in the next decade. In addition, the NFL expects to grow its international business to $1 billion over the next 10 years- To reach those objectives, Brett´s actions are fundamental and in this conversation, he explains NFL´s plan to achieve its goals, the challenges faced and what is next for the league in the international market.

Apple podcast: https://podcasts.apple.com/mx/podcast/2-brett-gosper-nfl-head-of-europe-nfls/id1644216837?i=1000579474681


What will you learn from this episode:
• What represents the international market for the NFL
• The internationalization plans and objectives of the league
• Differences between an international federation and the NFL
• How to create strong brands and fan bases abroad
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