#24. Nicolas Manissier - L'EQUIPE - FROM MEDIA RIGHTS ACQUISITIONS TO BALLON D'OR KEYS TO SUCCESS SiS Masters

Nicolas Manissier is the Director of Acquisitions of L'Equipe Group and Global Head of the very famous glamorous Ballon d'Or, which has reached 2.9 billion people in 2022.

In this Episode, Nicolas shares great insights on his experience. You will understand L’Equipe’s transformation from an historical print sport media to a very successful multichannel media (print, digital and free to air TV.) We will speak about what makes different l'Equipe Group, Nicola's media rights strategies in a very competitive landscape where money is not everything, and the secret sauce behind the Ballon d’Or global success making that it is THE price to win for every football player.
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WHAT CAN YOU LEARN TODAY:
- What makes L'Equipe Group different and so successful in the sport french speaking sport media landscape
- Nicolas’ experience on media rights acquisitions: how to get relevant rights while being financially healthy
- Content strategies: from stand alone event's rights to creating attractive multisport concepts
- The "Ballon d'Or" history and secret sauce, making it the most important price for the best football players on earth
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And much more!
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QUOTES

“Ballon d'Or is the highest individual trophy in the sports world”
“We had 2.9 billion Social media reach for the Ballon d'Or 2022”
“We had 16 million French accumulated viewers for the NFL on L’Equipe”
“We offer the NFL an exposure than anyone can offer in France”