Closing the Distance w/La Vette & Sherry S1E2: The Keller Williams Lawsuit & Cold Calling Issues Closing The Distance: The REAL ESTATE Exchange

Sherry and La Vette discuss the real estate industry and the Keller Williams lawsuit filed in June alleging that agents made unsolicited pre-recorded calls without consent to consumers without their consent, including calls to consumers who were registered on the National Do Not Call Registry. The lawsuit alleges that Keller Williams violated the Telephone Consumer Protection Act (TCPA), a federal lawsuit that imposes penalties of up to $5,000 per violation. Sherry and La Vette emphasize the importance of using more modern ways to reach out to consumers, such as social media, email, and video referrals, to generate more conversions and loyalty. They also discuss the impact of the national Do not call registry on their industry, with Sherry mentioning that she is the hardest person to call due to her busy work schedule. Theyplans to add a link to theirbusiness pages to provide more information on the registry's lifespan and potential backlash.


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