WGSN is the world's leading trend authority. We define what’s next so you can make smarter decisions today. Our global trend forecasters and data scientists obsessively decode the future to provide the authoritative view on tomorrow.
In this podcast we discuss the changing world and how the design industries will need to adapt. Each episode focusses on a single market, topic or trend as we unpack what businesses and individuals need to do to navigate the fast-changing world around us.
The Value of Truth in Beauty with Deciem CEO Nicola Kilner
WGSN CEO Carla Buzasi speaks to CEO and Co-Founder of beauty company Deciem, Nicola Kilner.
Carla and Nicola discuss, the impact of seemingly endless Zoom calls on consumers' beauty decisions, the reasons behind creating a social activist manager role within the business and offering a simplified, uniform product range to a global consumer among many other things.
Retail Disruption - Designing an Omnichannel Future
Retail is once more in a state of flux. The pandemic led to huge shifts in consumer behaviour in 2020 and this is set to continue into 2021. In the US alone 11,000 stores closed and 40 major retailers went bankrupt last year. Online spending also reached new heights accounting for 27.3% of global overall retail sales, growing by a third over the course of the year.
Retailers need to adapt to a future where digitally facilitated shopping trips are the norm.
The Future of Homeware Rental with Harth Co-Founder Henrietta Thompson
At WGSN we have been discussing the growing rental markets for fashion as well as furniture and interiors for a number of years now, this has accelerated in recent years due to the increasing consumer demand for sustainable and flexible lifestyles.
Henrietta Thompson co-founded Harth in 2018, and became a pioneer of the furniture rental market in the UK. In the last six months Harth has seen a 50% increase in rental requests and a 60% increase in stock listed by private lenders.
Rebranding Wellness - Staying Healthy in 2021
January tends to be the time of year when many of us pull our gym kit out of the back of our cupboards and generally set goals to become the best versions of ourselves.
The wellness sector is worth $4.5 trillion per year and has been growing at 6.4% annually, twice the rate of global economic growth.
Petah Marian is joined by experts from across WGSN to discuss how wellness is undergoing something of a detox to become more democratic, and why we need to start thinking about it as "wellbeing".
Talking Key Trends for 2021 and Beyond
In a special episode WGSN CEO Carla Buzasi and Senior Strategist for WGSN Insight Petah Marian unite to take a look at some of the 10 key trends in consumer behaviour and product development for 2021 and beyond.
The trends reveal the future direction for business strategy, product and experience design for the fashion, beauty, lifestyle, interiors, food and drink industries.
Reflecting on a Year of Acceleration, Connectivity and Innovation
In our final episode of the year the tables are turned as David Davies, Ascential's Chief Content Officer quizzes WGSN CEO Carla Buzasi on her high and lowlights of the year. They discuss the innovations Carla was most proud of and what kept her and the wider WGSN team going through the past 12 months.