The Creative Boom Podcast Creative Boom

How do the world's most successful creatives stay focused, continuously come up with new ideas, and keep getting booked for new jobs? What does it take to stay relevant in today's competitive industry? Particularly with the threat of AI hanging over all of us?


That's what we're here to find out. This week's guest is the incredibly talented illustrator and visual storyteller Christoph Niemann.


Christoph's work has graced the covers of The New Yorker, National Geographic, and The New York Times Magazine and captured the hearts of art lovers around the world. His unique ability to blend humour with poignancy and simplicity with depth makes his illustrations instantly recognisable.


In this episode, we'll explore the essential elements of Christoph's creative process. For many of you, his approach will resonate deeply as it mirrors the universal challenges and joys of creative work. Christoph believes that the process itself is an integral part of the final artwork, emphasising that the journey is just as important as the destination.


We'll also delve into what it takes to be a successful illustrator in today's competitive environment. Christoph will share his insights on how the industry has evolved over the past two decades, discussing the significant changes in publishing that have led to fewer traditional opportunities and how the demands from brands have shifted, influencing the kind of work produced.


Moreover, we'll discuss the role of AI in art and illustration. As technology continues to advance, Christoph will offer his perspective on how this impacts the field and where it might lead us. We'll consider the importance of human authenticity and how it could be the key to thriving in a world where digital and artificial creations are becoming ever more prevalent.


But while talent can spark an artist's journey, it's relentless hard work and dedication that carve out a successful career. Christoph is here to remind us that no matter the changes and challenges, continuing to push through is what makes the difference.


This season is sponsored by MPB, the largest global platform for buying, selling, and trading used photo and video equipment. Visit MPB.com to find out more.

What gives a brand its spark? That little bit of magic that no one else has? Is it even possible for a brand to be unique anymore? As the world becomes ever more connected, the art of branding has never been more critical or more challenging.


This week, we are talking about brand strategy with G Torto, senior director at Koto in Sydney, Australia. G, originally from London and now a key player in the Asia-Pacific region, helps ambitious companies stand up, stand out, and scale smartly. He's a founding member of Koto's fifth studio, bringing a wealth of experience in branding for tech and Software as a Service businesses.


In this episode, we explore how strategic thinking and creative innovation blend to create some of the most iconic brands today. From the difficulty of maintaining originality in a saturated market to integrating new technologies like AI in work processes, G gives us a Koto insider's view on what it takes to create lasting value in the fast-paced world of brand strategy these days.


This season is sponsored by MPB, the largest global platform for buying, selling, and trading used photo and video equipment. Visit MPB.com to find out more.

How does technology affect our daily lives and interactions, and what role does design play in making it more humane and delightful? Today, we're in conversation with Clara Gaggero Westaway, co-founder and creative director of Special Projects. Recently celebrating its tenth anniversary, the London-based design and innovation studio is known for its work in humanising technology, creating experiences that prioritise user friendliness and satisfaction.


Clara's expertise has guided Special Projects in partnerships with some of the biggest names in tech and research, like Samsung, Google, and King's College London, turning complex tech challenges into accessible solutions. From digital therapy tools for individuals with psychosis and enhancing smartphone usability for older people to helping us step away from our smartphones a little, her work exemplifies the power of empathetic design.


But what does it all mean? We ask Clara about the intricacies of creating technology that's helpful and not intrusive, the challenges and surprises of designing for a global audience, and the future trends she sees shaping the industry. We'll also take a closer look at her creative process, how her educational roles influence her professional practice, and how she and her team tackle the ethics of technology and design.


In this episode, Clara also shares how she sees everyday frustrations as opportunities and how drawing on them can create those "warm, fuzzy feelings" she loves so much. This conversation lies at the fascinating intersection of creativity, technology, and human-centric design with one of the industry's leading voices.


This season is sponsored by MPB, the largest global platform for buying, selling, and trading used photo and video equipment. Visit MPB.com to find out more.

We never really know how we’ll feel when we turn 30 or even 40. For some, it’s no big deal; for others, it can be a shock to the system. Where does the time go? And how do we keep going with work, responsibilities? How do we even stay relevant in the creative industry when so much new and young talent floods into the market every year?


And what about turning 50? For our next guest, it proved to be quite an earth-shattering event. Aaron Draplin is a legendary graphic designer who began his career in the snowboarding world before he went solo and worked for clients as big as Nike, Burton, Esquire, Ford Motor Company, and even the Obama Administration.


Any creative will know that Draplin is a huge name in the industry and is always around on the festival circuit. He’s also been featured on TED Talks and talks at Google. In 2019, he designed the Star Ribbon, a US postal stamp. He is the co-founder and designer for the Field Notes brand.


With so much success, you’d think he was happy to continue this momentum. But turning 50 last year changed everything. Draplin wants to slow down. Perhaps embrace minimalism. Figure out how to do less. And focus on more of the stuff that matters.


But is it easy for someone who’s never been shy of hard work to slacken the pace? Can Draplin find a way to stop running when he’s still got a decent amount of time left to design – if that’s what he wants to do? Or is graphic design becoming less of a priority? We sat down with Draplin to see where his head is at in 2024.


This season is sponsored by MPB, the largest global platform for buying, selling, and trading used photo and video equipment. Visit MPB.com to find out more.

We don't know where you grew up or where you call home, but we're from Stoke-on-Trent. Oatcakes, Port Vale, the friendliest and funniest people on Earth. Northern Soul and the rave scene. Shelleys, Kinetic, and Golden. And, of course, Wedgwood and Brindley.


Have you never heard of it? As a kid, we'd tell people we were from Manchester because everyone knows Manchester, and it's cool. But Stoke? Pah. We're ashamed to say we never sang its praises. But what did we know? We left Stoke for Manchester, seeking our fortune. But that was many years ago. And we've recently returned to the area. We see Stoke with fresh eyes now and proudly tell people that's where we're from.


Funny enough, we weren't the only ones with this attitude. Stoke has an unfair reputation, which is absurd given its affectionately known as The Potteries – a creative city that creates art from dirt and is now named the World Capital of Ceramics. But despite its incredible industrial heritage, the local and national news just seems to spout negative stories, and everyone talks about its decline.


But one person is hoping to change all that. Simon Davies is an industrial and product designer and co-founder of Protect-a-Pet, a company that sells his inventions worldwide, which help protect cats from the risk of free roaming. Si has big ambitions for the city. He is hugely passionate about the region and believes it's on the brink of a resurgence. A rebirth.


Fed up with seeing a place in post-industrial decline and driving past derelict buildings each day on his way to work, he and some others have set up a Community Interest Company called The Teapot Factory to bring people together and drive change. He's also behind a 'netwalking' event called the Teapot Tours, the first of which was attended by a few Chamber of Commerce members and some local artists. The idea was to bring together creatives and business people, something Stoke is famous for. The walks are guided by a local history expert and end at a venue with an interesting speaker or poet.


We wanted to find out more about a city with so much potential, a proud history, a talented workforce and a network of local creatives determined to make the Potteries legendary once more.


This season is proudly sponsored by MPB, the largest global platform for buying, selling, and trading used photo and video equipment. Visit MPB.com to find out more.

We all want to lead more sustainable lives, but what about work? Are we doing enough to connect with clients that are making a difference? Do we even have any power as creatives to steer brands in the right direction if they're not quite there yet?


Of course, no one is perfect, but it's great that so many companies are taking strides towards becoming more sustainable and doing some good in the world. This week's guest is a brand consultant and creative director who hopes more will catch on. Teresa Ferreira launched her own design studio in 2023 after working as head of design at the Financial Times for nearly seven years. She enjoyed her time there and gained a holistic method of branding, which she applied to all her projects, but she was ready for change.


Passionate about the environment and hoping to make a difference, she's based her new venture on elevating brands in the sustainability and positive impact space. She has 15 years of experience and has worked across various industries, including media, health, travel, and luxury, and she's now supporting purpose-led businesses that are doing great things. She believes there is so much more she can do. As she puts it, we face many environmental and social challenges, and being a creative, I understand my power to influence businesses in the most conscious practices.


We wanted to get into that and much more, and we were curious to discover if establishing her own studio had met her expectations after almost 12 months of going solo.


This season is sponsored by MPB, the largest global platform for buying, selling, and trading used photo and video equipment. Visit MPB.com to find out more.