770 episodios

Welcome to The Art of Online Business podcast, your go-to source for practical tips and strategies to boost profits and impact in your online business, WITHOUT the hustle.
Join fellow online course creators and coaches as we delve into things like • sales and marketing optimization, • and systems and processes• funnels and • Facebook ads for seamless scaling!

Hosted by Kwadwo – sounds like  [QUĀY.jo] – a  & Facebook Ads Strategist & Funnel Fixer to 6 & 7-figure online course creators, membership owners and coaches.
Enjoy a mix of actionable solo episodes, interviews with online experts, coaching case studies, and more to elevate your business.

You’ll get weekly insights on Facebook ads mastery, productivity, scaling courses and memberships, evergreen funnels, podcasting, YouTube growth, and more.

Hit "Subscribe" and let's gooooo!

The Art of Online Business Kwadwo [QUĀY.jo] Sampany-Kessie

    • Economía y empresa

Welcome to The Art of Online Business podcast, your go-to source for practical tips and strategies to boost profits and impact in your online business, WITHOUT the hustle.
Join fellow online course creators and coaches as we delve into things like • sales and marketing optimization, • and systems and processes• funnels and • Facebook ads for seamless scaling!

Hosted by Kwadwo – sounds like  [QUĀY.jo] – a  & Facebook Ads Strategist & Funnel Fixer to 6 & 7-figure online course creators, membership owners and coaches.
Enjoy a mix of actionable solo episodes, interviews with online experts, coaching case studies, and more to elevate your business.

You’ll get weekly insights on Facebook ads mastery, productivity, scaling courses and memberships, evergreen funnels, podcasting, YouTube growth, and more.

Hit "Subscribe" and let's gooooo!

    What To Do When Your Offer Isn't Selling—Real Talk

    What To Do When Your Offer Isn't Selling—Real Talk

    In this episode, I open up about two failed business ventures close to my heart: teaching Chinese in China and launching online courses. Despite pouring my all into these endeavors, setbacks like the pandemic forced me to pivot. I share the tough decisions I had to make and emphasize the importance of learning from failures to find success in the ever-changing landscape of online business.


    Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!



    Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:


    Subscribe to The Art of Online Business’s YouTube Channel Book a strategy call with Kwadwo!Grab the Facebook Ads Lead Gen Cheat Code course to cut your lead costs and double your email list!Download the Free Facebook Lead Gen Ad Setup Checklist: Set your ads up like an expert ads manager!Visit Kwadwo’s website for Facebook Ads helpSay hi to Kwadwo on Instagram

    Timestamps:
    0:00 - Navigating Business Challenges and Pivots
    8:57 - Struggles With Launching Online Membership






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    • 20 min
    Building Your Online Business When Organic Traffic Becomes Undependable

    Building Your Online Business When Organic Traffic Becomes Undependable

    Did the TikTok vs UMG fallout ruin your videos? Google's updates cut down your organic SEO traffic?  I discuss the challenges of relying solely on social media and search engines for business growth...

    ... and three effective methods for building your email list (because it's a dependable business strategy): collaborating with other people who serve the same niche as you, starting a YouTube channel, and running Facebook ads the right way.



    Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





    Links mentioned in this episode:


    Visit Kwadwo’s website to get Facebook Ads helpListen to episode 746 where Rick talks about passing the baton to me and his new direction.Listen to episode 720 to get to know Kwadwo. Optimize your website with Archie Check out Sean Cannell’s course on growing your YouTube channel


    Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:


    Subscribe to The Art of Online Business’s YouTube Channel Book a strategy call with Kwadwo!Grab the Facebook Ads Lead Gen Cheat Code course to cut your lead costs and double your email list!Download the Free Facebook Lead Gen Ad Setup Checklist: Set your ads up like an expert ads manager!Say hi to Kwadwo on Instagram

    Sign up for Rick's AI newsletter!
    Limited-Availability. Schedule a Strategy Call Now:Save on two strategy calls + get Slack (or Voxer) support. 

    • 32 min
    Time Tracking Means Business Growth?

    Time Tracking Means Business Growth?

    In this episode, I share how my journey to increase revenue was propelled forward by a seemingly mundane task—team time tracking. 

    This exercise (recommended by my business coach) unveiled some unexpected insights into how my team and I were allocating our  time. 

    I share exactly how my team and I did the time tracking and analysis of the results so that you too can reap the benefit. 

    This process helped me understand what needs to change in my business so that I can grow its revenue!


    Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!



    Links mentioned in this episode:
    Listen to episode 746 where Rick talks about passing the baton to me and his new direction.Listen to episode 720 to get to know Kwadwo. Hire a VA with Kwadwo’s help


    Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:
    Subscribe to The Art of Online Business’s YouTube Channel Book a strategy call with Kwadwo!Grab the Facebook Ads Lead Gen Cheat Code course to cut your lead costs and double your email list!Download the Free Facebook Lead Gen Ad Setup Checklist: Set your ads up like an expert ads manager!Visit Kwadwo’s website for Facebook Ads helpSay hi to Kwadwo on Instagram

    Timestamps:
    00:59 - Team Time Tracking Exercise Insights
    14:38 - Hiring VA for Business Growth



    Sign up for Rick's AI newsletter!

    • 15 min
    My Workflow and Tools for Creating an Audio & Video Podcast Plus Vertical Video Clips

    My Workflow and Tools for Creating an Audio & Video Podcast Plus Vertical Video Clips

    In this episode, I share the exact software my team and I use to produce  the podcast, from recording, to editing the long form audio and YouTube versions and short form video clips. 

    If you've ever asked one of the following questions, this episode is for you:

    -What’s your favorite tool for creating audio & video clips, and why?
    -Is there an app, or some sort of AI tool that can understand context and automatically recommend powerful clips without having to listen to the episode or read the transcripts? 




    Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!



    Links mentioned in this episode:


    Listen to episode 746 where Rick talks about passing the baton to me and his new direction.Listen to episode 720 to get to know Kwadwo. Listen to Keenya Kelly’s episode.Sign up for DescriptGet b-roll from Pexel and StoryblocksHire a VA with Kwadwo’s help


    Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:
    Subscribe to The Art of Online Business’s YouTube Channel Book a strategy call with Kwadwo!Grab the Facebook Ads Lead Gen Cheat Code course to cut your lead costs and double your email list!Download the Free Facebook Lead Gen Ad Setup Checklist: Set your ads up like an expert ads manager!Visit Kwadwo’s website for Facebook Ads helpSay hi to Kwadwo on Instagram


    Timestamps:
    00:00 - Podcast Workflow and Video Editing
    14:55 - Successful Online Hiring Projects



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    • 11 min
    Two metrics you MUST know if you’re running FB ads to your launch

    Two metrics you MUST know if you’re running FB ads to your launch

    In this episode, I dive into the essential metrics every online course creator using Facebook ads must understand. As a Facebook ads manager and your strategy partner, I highlight the importance of cost per lead and earnings per lead to accurately evaluate the worth of your leads. I share insights on optimizing your launch strategy to enhance your revenue or reduce your ad spend effectively.


    Links mentioned in this episode:


    Listen to episode 746 where Rick talks about passing the baton to me and his new direction.Listen to episode 720 to get to know Kwadwo. Listen to last week's Funnel Fix Friday episode.Listen to Brittany McBean's episode.Download the Free Facebook Lead Gen Ad Setup Checklist: Set your ads up like an expert ads manager!


    Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:



    Subscribe to The Art of Online Business’s YouTube Channel Book a strategy call with Kwadwo!Grab the Facebook Ads Lead Gen Cheat Code course to cut your lead costs and double your email list!Visit Kwadwo’s website for Facebook Ads helpSay hi to Kwadwo on Instagram


    Sign up for Rick's AI newsletter!

    • 12 min
    What doing the 100 Days to $100k Revenue Months Challenge Taught Me

    What doing the 100 Days to $100k Revenue Months Challenge Taught Me

    In this episode, join me on a reflective journey through my 100-day challenge to reach $100k in revenue. From unexpected support to navigating personal and business challenges post-accident, I share valuable insights and strategies. Tune in for an honest exploration of growth, resilience, and entrepreneurial commitment.


    Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!



    Links mentioned in this episode:
    Listen to episode 746 where Rick talks about passing the baton to me and his new direction.Listen to episode 720 to get to know Kwadwo. Say hi to Kwadwo on Instagram


    Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:
    Subscribe to The Art of Online Business’s YouTube Channel Book a strategy call with Kwadwo!Grab the Facebook Ads Lead Gen Cheat Code course to cut your lead costs and double your email list!Download the Free Facebook Lead Gen Ad Setup Checklist: Set your ads up like an expert ads manager!Visit Kwadwo’s website for Facebook Ads help

    Timestamps:

    0:00 100 Days to 100k Challenge Update
    8:57 Challenges and Lessons in Revenue Growth


    Sign up for Rick's AI newsletter!

    • 20 min

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