Everything Cookbooks Andrea Nguyen, Molly Stevens, Kate Leahy, Kristin Donnelly

Kate, Kristin and Molly venture back into the user experience arena as they discuss recipe presentation in cookbooks. They highlight the need for this section to delight not distract and prioritize form over function as well as the need to write with a specific audience in mind. They discuss their thoughts as a consumer and developer on elements like: ingredients, equipment, serving size, prep time, method, sub-recipes, headnotes and bursts. Finally, they share their advice for recipe developers on things to think through and ways to research to bring clarity and individuality to their own work.

Kate, Kristin and Molly speak with agent Lori Galvin about her long career in the food media space. She shares what spurred her decision to move on from editorial work and how agenting required on the job learning and an entrepreneurial approach. She talks about learning to trust in her own taste, why she enjoys working with both fiction and non-fiction titles and the changes she is seeing in the cookbook sphere. After touching on proposals, comp titles and platform building, Lori gives some advice to authors looking for their own agents and what she in particular looks for in an book.

Molly and Kate talk with prolific writer Bee Wilson about her new cookbook, The Secret of Cooking. Bee explains how she uses her past experience as an academic in her food writing to showcase its breadth beyond restaurants and recipes and what inspired her to write this cookbook. She shares why she settled on a thematic structure for the book, the recipe writing and testing process along with her varied influences and resources. She talks about bringing the joy back into cooking and why she believes that the golden age of home cooking is still to come.

Kate and Molly speak with Ruth Reichl, an icon and authority in the food media world, about her breadth of writing experience - restaurant reviews, cookbooks, memoirs, articles and even tweets- and her new book, The Paris Novel. Ruth shares why food is a universal framework, her inspirations for this novel and the process of working with a new editor. She talks about being a "writer who hates writing" and how this process differed from others as well as how she accesses memories to include specificities in her scenes. Finally, she shares her advice to push into the unknown and what she is working on next.

Kristin, Molly and Kate tackle cookbook design from a usability perspective. They point out design decisions that authors should consider: packaging and cover design, typeface and font legibility, photographs on matte vs gloss paper and much more. They share their own opinions, experiences and preferences on the elements that enhance or detract from a user's experience of the book and, because there's much more to say on the topic, tease a part two.

Kristin and Molly speak with cookbook author Phoebe Lapine about finding pleasure in restrictive diets and her new cookbook, Carbivore. Phoebe shares what led her down a food focused career path, how she learned while blogging and how a health diagnosis pulled her down a different path than originally planned. She talks about writing recipes that keep comfort and pleasure in mind, synthesizing data to communicate science to her reader and why her driving force is "healthy hedonism". She also discusses the concept of a "search term book", the importance of sub-titles and how she balanced blogging, social media and marketing while writing the book.